Nykaa Digital Marketing Strategies

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NYKAAS DIGITAL MARKETING STRATEGY
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ABOUT NYKAA

• Nykaa is one of the first beauty e-commerce
  platforms, launched in 2012. Falguni Nayar, the
  former managing director of Kotak Mahindra, first
  came up with the brand concept. She then turned
  the store into an e-commerce portal and added all
  the necessary cosmetics and skincare products.

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• Nykaa Luxe and Nykaa on-tendance are the
  company's two offline retail fixtures. The Luxe
  format focuses on the house collection, as well
  as all other national and international brands.
  The e-commerce store has three large warehouses
  in Mumbai, Delhi, and Bengaluru, from where it
  ships products across the country.
• In 2015, the company launched its product line,
  which was well-received by customers. The brand
  launched its bath and body care line in 2016, and
  it quickly became a hit.
• Nykaa has over 1300 brands with the largest
  collection of beauty brands in India
• They also bring the best international brands to
  India. Some of the best Instagram beauty trending
  products are already available on Nykaa and are
  only available on their website and app. Popular
  international brands such as Huda Beauty, Glam
  Glow, MAC, K-Brands, and even Farsali's Unicorn
  Tears are the first to arrive at Nykaa.
• Nykaa also has a range of affordable and popular
  makeup and skincare products on-site.

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Nykaas Marketing Strategies
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1. Social Media Marketing Strategy

• Facebook and Instagram Marketing Strategy
• Nykaa dominates the social space with its rich,
  small, and easy-to-consume content. The company
  has accounts on various social networking sites.

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• Influencer Marketing
• Actor Janhvi Kapoor as the brand ambassador,
  Nykaa still relies heavily on influencers and
  content creators to drive new brand launches and
  sales.
• Influencers are an important aspect of a
  company's content marketing strategy because they
  help educate customers and make the best
  decisions for themselves. Nykaa believes that
  building long-term relationships with influencers
  increases consumer trust and engagement.

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• YouTube Marketing
• Nykaa has a YouTube channel called "Nykaa TV"
  which offers video tutorials on how to use
  cosmetics and fashion products and how to keep up
  to date with society.
• It focuses on providing content for consumers
  such as beauty, self-care tips, grooming tips,
  and more. to target customers.

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2. Search Engine Optimization (SEO) Strategies

• Nykaa uses SEO services to increase organic
  traffic and brand awareness. The cosmetics
  company has also streamlined its blog and
  articles so Google can index and search them
  quickly.

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• Website Overview
• Nykaa has an "amazing" website overall. With a
  domain authority of 78, they have an edge over
  their competitors and drive a lot of organic
  traffic to their website.

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• Content Marketing
• Nykaa transforms its audience into customers by
  offering them a range of consumer products.
• Nykaa blogs about beauty, cosmetics, and personal
  care on her website "Nykaa Beauty Book".
• The brand produces video content such as beauty
  tutorials, DIY, etc.

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3. Email Marketing Strategy

• The company uses blogs, tutorials, and targeted
  advertisements on its main platform. The site is
  dedicated to having a positive impact on the
  beauty and fashion industry. It also focuses on
  providing customers with quality goods and
  services at deeply discounted prices.

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