What Is Geofence Marketing and How Does It Work?

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What Is Geofence Marketing and How Does It Work
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• https//www.marketingtiki.com/

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• Are you wondering why you have been getting many
  compelling local ads recently? Its because of
  the popularity of geofence marketing and its
  impressive 75 success rate in driving customers
  toward a business. Its an effective marketing
  strategy that allows you to attract potential
  local customers to your doorsteps and stand out
  from your competition. You can use geofencing
  technology through your app, send out relevant
  messages, and more.
• But what is geofence marketing and how does it
  work? Read on to find out!

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What Is Geofence Marketing? Geofence marketing
is a location-based strategy that enables brands
to target customers based on where they are in
relation to their place of business. It requires
you to set up a geofence or virtual boundary
around your business so that when a target
customer steps into that boundary, they can be
instantly notified of your business, which might
prompt them to visit your facility. This
technology uses GPS signals to determine when a
target customer has entered your virtual
boundary. You can use geofence marketing to
promote any new offers or discounts that youre
offering. All you will have to do is set-up a
relevant automated message for potential
customers who enter your geofence. Similarly, you
can also set up a geofence to inform potential
attendees about an event you are arranging by
geofencing the event space.
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How Does Geofencing Work? Geofencing targets
your most qualified audience by showing them ads
for your offers, products, and services when they
step inside your geofence. These ads can be in
the form of push notifications, text messages,
and even PPV ads through a web browser.
Geofencing with Push Notifications You can use
your business app to send push notifications to
the app users whenever they step inside your
virtual boundary. This notification will appear
on their smartphone screen even if your app is
not open on their phone. For instance, if youre
a clothing brand and youre having a sale on
t-shirts, if an app user enters your geofence,
they will receive a notification about your sale.
\ Geofencing with Text Messages You can also
send automated text messages as part of your
geofencing campaign. For this, you will need to
obtain a list of target customers via other forms
of marketing, such as email, landing pages,
subscription offers, and more. Once you have
obtained their contact information, you can send
tailored automated messages to them if they enter
your geofence.
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Geofencing with PPC Ads You can also use Google
Ads to target local customers with geofencing.
However, for this to work, you will have to
target specific keywords so that whenever someone
is in your vicinity and they search that keyword,
your business ad pops up on their search results.
But a potential consumer will only be able to see
your ad when searching a keyword if you have
out-paid your competitors for that keyword.
Now that you have an answer to your question,
what is geofencing, reach out to Marketing Tiki
for highly effective and optimized geofencing
campaigns. Our campaigns will drive customers to
your doors and enable you to reach new heights of
success!
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THANK YOU
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• https//www.marketingtiki.com/