Product Map

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Market Analysis Section

• Product Map
• Business information for going global

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Applying Product Map to Market Research

• Presentation guide
• The rationale behind Product Map
• In what area of market research can Product Map
  help?
• Product Map a closer look
• Product Map live connection
• Conclusion How to access Product Map and how to
  make the most of it

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How Product Map can help?

• Provides a guide for more effective market
  research
• Creates a centralised industry specific
  information platform
• Facilitates market research by regrouping
  quantitative and qualitative market information
• Takes care of time consuming tasks ? allows user
  to focus on analysis rather than data hunting
• Gives trade support institutions and businesses a
  head-start in their market research efforts
• Gives businesses a targeted audience worldwide

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Product Map
Learn and apply the trade practices
Define the product to trade and its uses
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Product Map
Learn and apply the trade practices
Get the business contacts
Go in-depth Find out more on the market
Networking
Analyze the market
Market Intelligence
Define the product to trade and its uses
Market Positioning
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Fruit and vegetables
Coffee products
Plastic products
Wood products
Footwear
Automotive components
Clothing
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www.p-maps.org
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Market Positioning
Quantitative market data for each of the 72
sectors, 5300 products and over 180 countries
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• Quantitative Tools
• World trade flows
• Best performing countries
• Best positioned products

Product Map on the Textile Industry
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(No Transcript)
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Country trade performance comparison in the
textile industry
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Textile Industry Product Champions
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Market Intelligence
Published market research, links to information
sources and to ITCs trade inquiry service
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• Qualitative Tools
• Market Studies
• MNS Price News / Smart Links

• ITC trade inquiry service

The Product Map on the Fruit Vegetable Industry
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Gateway to Market Information on the Web Trade
events Packaging Standards News
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Create company storefronts identify business
contacts
Networking facilities
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Business Contacts Fruit and Vegetables
Country and Product Directories
Company Web Sites
Other Web Sources
Association Web Sites
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How to make the most out of Product Map

• Use Product Map search engine
• Focus on analysis and interpretation of data
• Use Product Map to save time
• Use Product Map suggest a link facilities
• Disseminate access to your business community

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To conclude

• Product Map
• is a unique Web-based tool integrating all key
  elements of market research - available for 72
  individual product sectors
• helps Trade Support Institutions to provide
  better services for their traders
• assists businesses in developing more effective
  international marketing strategies
• supports educational institutions in teaching
  international trade
• is a valuable, structured information resource
  for libraries, research and reference centres

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For more information on Product Map please
contact http//www.p-maps.org or p-maps_at_intracen
.org