Graduate Entrepreneurship Education in China

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Graduate Entrepreneurship Education in China

• NCGE China Partner
• Shanghai Institute of Foreign Trade (SIFT)
• September 12, 2006

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• Background of graduate entrepreneurship education
  in China
• Current Entrepreneurship Education in China
• What to do next

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Economic reform market economy provided ground
for entrepreneurship education in China

• Broke the Iron Rice Bowl allow employment
  freedom
• A global perspective born generate a market
  sense
• Increased market opportunitiesprovide the soil
  for cultivating SME
• More entrepreneurs encouraged greatly help the
  employment in the long run

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Increased employment pressure for HEI graduates
Estimated rate increase at 650,000 a year in the
next 5 years
Source the Ministry of Education, P.R.C
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2006
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• Background of graduate entrepreneurship education
  in China
• Current Entrepreneurship Education in China
• What to do next

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A new platform set up for HEIs in China

• 1st exhibition successfully organized by SIFT
• Covered both assorted types regions of
  HEIs in China
• Professional brochure invitation letter sent to
  over 100 HEIs
• Set up a comprehensive website www.ncgechina.cn
• Participants 17 HEIs in 6 categories
• Science technology 4
• General (full-scope) education 4
• Medicine 1
• Foreign language trade 3
• Business, trade, law politics 3
• Pedagogy 2
• Most from economically developed metropolises

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Highlights of the 2006 exhibition

• Evaluation based on NCGE guidelines objective
• A comprehensive review of 10 different criteria
• Review board comprising 6 distinguished
  entrepreneurs
• Excellent platform for participants to share
  experiences exchange thoughts
• Reviewers provided expert advices to participants
• Great opportunity for HEIs to broaden their
  horizons
• 8 universities selected as Good Practice Showcases

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The 6-member review board
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(No Transcript)
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8 Winning HEIs
Beijing (1) China Youth University for Political
Sciences (CYU)
Shanghai (4) Shanghai Institute of Foreign Trade
(SIFT) Shanghai Normal University (SNU) Shanghai
University of International Studies (SUIS) Tongji
University (Tongji)
Xian (1) Xian International Studies University
(XISU)
Hefei (1) University of Science Technology of
China (USTC)
Guangdong (1) Guangdong University of Foreign
Studies (GDFSU)
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Current entrepreneurship education in China

• Formal curriculum as part of HEI education
• Self developed curriculum by individual HEI
• Adopting fully-developed curriculum from abroad
• Relevant business management courses
• Contests other programs on campus
• Domestic Challenge Cup competition
• International Student In Free Enterprise (SIFE)
  contest
• Others seminars, forums, student clubs
• Platforms to support graduate entrepreneurship
• Start-up spin-out SEDC, etc.
• Other innovative methods

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1. Formal curriculum

• Self-developed curriculum (SIFT)
• Emphasis on entrepreneurship aspirations
  perspectives
• Development of entrepreneurship mentality, skills
  abilities
• Also relevant business industrial management
  courses
• Different courses for different year of students
• Program started in 2003 lectured to 6,000
  students by far
• KAB program from abroad (China Youth Univ.)
• KAB (Know About Business) from Intl Labor
  Organization (ILO)
• A comprehensive systematic education program
• Introduced by All China Youth Federation set up
  at 6 HEIs in 2006
• China Youth Univ. for Political Sciences takes
  the lead as a showcase

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2-a. Contests other programs on campus-
Challenge Cup

• No.1 nationwide HEI student entrepreneurship
  contest
• Started in 1998 held every 2 years
• Follow the venture capital operation format
• Focused on products or services that have high
  market potential
• Aimed at acquiring actual venture capitals
• Required to submit a formal business plan
• Winners selected via proposal evaluation panel
  interview
• Some winners led to launch of startup companies
• 20,000,000 RMB venture capitals for 3 co.s (at
  USTC)

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2-b. Contests other programs on campus- SIFE
team contest

• International program SIFE (Student In Free
  Enterprise)
• Objective to create economic opportunity for
  others
• Sponsored by corp.s, entrepreneurs, foundations,
  government agency
• A non-profit organization active in over 40
  countries
• Volunteer-based team competitions for HEI
  students
• 2-tier competition national then world level
  (SIFE World Cup)
• SIFE in China
• Program expanding rapidly 44 HEIs participated
  in 2006
• SIFT won the 2006 SIFE National Champion (500
  students enrolled)
• Shanghai Univ. of International Studies won 1st
  2nd places before

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2006 SIFE (China) Champion SIFT
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2-c. Contests other programs on campus- Other
programs

• Seminars, salons, forums, student clubs
• Univ. of Science Technology of China (USTC)
• Salon student contest winners entrepreneurs
• Shanghai Normal Univ.
• Seminars entrepreneurs enterprisers
• Tongji Univ.
• Forum on technology innovation ventures
• Entrepreneurs Association regular salons
• Shanghai Institute of Foreign Trade (SIFT)
• Entrepreneurship Salon successful alumni
  enterprisers

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3-a. Platforms to support entrepreneurship-
Startup model (Case 1)

• SIFT Student Entrepreneurship Development Center
  (SEDC)
• Provide training counseling assistance
• Annual budget from SIFT 100,000 RMB
• Phase I 1000 m2 space provided Phase II under
  construction
• Purchase service items from student companies
• Center operated by students themselves
• To cultivate realistic sense of self-serving
  business management
• To strengthen students career capabilities
• 36 student companies now, more coming
• Services in HR, IT, rental, expo, fashion, media
• 5 companies successful in operation since 2004

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3-b. Platforms to support entrepreneurship -
Start-up model (Case 2)

• Guangdong Univ. of Foreign Studies Work-study
  Center
• Program started in 2003
• Inner-city campus accessible to the public
• Students service businesses mainly to serve the
  public
• Train advise students on business management
• Set-up operations mainly done by students
  themselves
• Currently 23 student enterprises in operation
• On-campus cafe business plan won Challenge Cup
  bronze metal
• Tennis Club, Bookstore, Gift Shop, Gymnasium,
  Flower Shop..
• IT Channel, e-Exchange, Studio, Part-time
  Agency..

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3-c. Platforms to support entrepreneurship -
Spin-out model

• Tongji Univ. Shanghai Tongji Science Tech.
  Incubator Co.
• To incubate science technology start-ups from
  Tongji Univ.
• Funded by Tongji Univ. Shanghai Municipal
  Government
• Providing various needed services
• Review, counseling, funding, technology
  certification applications
• Currently incubating 91 start-ups 18 spin out
  successfully
• Technology industries covered
• Automobile, mechanical, IT, architecture, civil
  eng., transportation..
• 18 percent of companies in high-tech sectors
• Favorable collaboration between professors
  students
• Technology innovations from professors
• Marketing business management by student
  entrepreneurs

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3-d. Platforms to support entrepreneurship -
Model for Creative Design Industry

• Shanghai Normal University - Art Institute
• Set up a creative design industrial park with
  local government
• Converted old industrial buildings into a
  workshop exhibit center
• Over 4,000 m2 space for creative art design
  exhibit
• Window for art students to enter outside business
  world
• Incubate students creative design works for
  business ventures

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4. Other innovative methods

• Do research study make entrepreneurship
  handbook (SISU)
• Paper SME business development
• Paper Research on the entrepreneurial urge
  venture compatibilities
• Manual Building student entrepreneurship
  competencies
• Handbook Instruction manual for case studies
  business plan
• Provide financing consulting service (USTC)
• Use schools resources to assist on venture
  capitals
• So far 5 innovation projects, 3 companies, 20
  million RGB capital
• Visit interview entrepreneurs enterprisers
  (SIFT)
• Wealthy life activities 2,000 freshmen
  participate each year
• Invite senior enterprisers as distinguished
  lecturers (SIFT)
• 105 by far with rich management entrepreneurial
  experiences

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SIFT Distinguished visiting professor awarding
ceremony 2006
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• Background of graduate entrepreneurship education
  in China
• Current Entrepreneurship Education in China
• What to do next

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Difficulties challenges encountered

• Deficiencies in concept conditions
• Gap among HEIs on entrepreneurship education
• Due to deficient perceptions emphases
• Overlook the entrepreneurship for business majors
  
• Lacking family social support for students
• Posing psychological pressure obstacles
• Insufficient capital funding
• Policies not practical enough

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Difficulties challenges encountered

• (Contd)
• Deficiency in curriculum statistical data
• Lacking complete systematic curriculum
• Short of teachers with entrepreneurial background
• Limited resources funds for limited students
• Limited data, statistics studies
• Resulting consequences with students
• Entrepreneurial capability, aspiration outcome
  less satisfactory

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What needs to be done next

• Promote entrepreneurship awareness to the public
• Exchange collaborate with HEIs in China
  abroad
• Improve the curriculum teaching level
• Enroll more students in entrepreneurship
  education
• Better policy incentives capital funding

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The role of SIFT

• Lead business entrepreneurship education in
  east China
• Fully use its close relationship with Shanghai
  government
• Promote entrepreneurship support from Shanghai
  government
• 5-year annual100 million RMB funding for programs
  to be defined
• Set up Chinas 1st HEI Professional Development
  Center
• Offer entrepreneurship courses taught by
  entrepreneurs enterprisers
• Enhance students professional skills
• Assist students career planning
• As the key information center of NCGE in China

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What SIFT will do next

• Hold annual entrepreneurship education conference
  in China
• Set a platform for domestic global exchange
  collaboration
• Launch a systematic data collection analysis on
  entrepreneurship education in China
• Tap its resources in trade business education
  to strengthen its entrepreneurship education
• Launch a full-scope entrepreneurs training
  program at SIFT-PDC
• For both graduates post-graduates
• For both Chinese foreigners
• Seek close cooperation with domestic/
  international organizations

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Thank You!