5 trends that will shape ecommerce in 2022

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5 Trends That Will Shape Ecommerce In 2022
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• It is no secret to those of us in business that
  E-Commerce is an ever-changing industry every
  year, several new trends come up that can help
  your business grow and compete with your
  competitors and 2022 is going to be no
  different.If 2020 accelerated the growth of
  eCommerce, 2021 proved rapid growth is here to
  stay.

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• As 2020-2021 was besieged by the pandemic,
  shopping behaviors were left forever changed. All
  markets and sectors that were behind in the
  development of online shopping platforms were
  forced to accelerate their digital
  transformation.Consumer behaviors have changed
  drastically. Lower in-store traffic, coupled with
  an increasing preference for powerful digital
  experiences, means customers are pivoting their
  demands of brands. Consumers of 2022 are
  demanding that retail companies bring new
  customer experiences to maintain an accelerated
  pace of digital evolution.

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• Having an eCommerce business is no longer a
  luxury it is an essential requirement that a
  retailer must have to bring in sales in the
  post-pandemic years. In this year alone, global
  eCommerce retail sales grew by more than 25,
  emphasizing the importance of having a retail
  eCommerce business. Experts are anticipating
  eCommerce industry sales to reach its first 1
  trillion in 2022. This revenue is surely
  reflecting a very bright potential for eCommerce
  business, and Group FiO is ready to assist our
  clients with the tools and trends they need to be
  ready to take their share of that growth. Here
  are the Top 5 trends we predict will be a crucial
  component of that acceleration.

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Trend 1 Consolidating Your Technology Stack

• In light of recent global events, digital
  commerce has become the main route to market for
  the majority of industries. However, for many
  years prior, businesses became accustomed to
  buying all sorts of technologies that offer niche
  features and solutions without considering the
  full range of functionality of each of them, or
  the siloed data in departments that isnt giving
  you a unified understanding of your data or the
  customers it represents. Often, it is possible to
  begin using a tool to a greater extent, and then
  remove the obsolete tools this saves costs and
  complexities and improves process efficiencies.

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• In 2022, we will begin to see a sharper focus on
  eCommerce profit and loss, which will lead to
  eCommerce teams looking at which of their tools
  can be removed and replaced with other
  pre-existing technologies already integrated.
• If your eCommerce platform is difficult to
  maintain and keep stable, its likely due to the
  amount of 3rd party integrations and lack of
  customization ability, making the foundations of
  your platform unstable. Choosing a hybrid-SaaS
  platform, like FiOs Insight Marketing Platform,
  that is endlessly customizable and highly
  scalable to ensure stability is the way to move
  forward for 2022.

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• With a platform that brings together disparate
  pieces of your tech stack into one cohesive unit,
  youre able to maximize the data you already have
  on your customers and make it actionable, a
  crucial component to marketing success in the
  year ahead.

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Trend 2 Getting Personal

• As we have told you many times before in this
  blog, personalization of a customers online
  shopping experience is the key to keeping them
  satisfied. Consumers crave customization. They
  want help finding the products that they need and
  suggestions for items they may want in the future
  based on their personal preferences and previous
  buying histories.

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• Want proof? A recent Forrester poll indicated
  that 80 of consumers are more likely to purchase
  from a company that offers personalized content
  and promotions, and those that do so are
  experiencing a 20 uplift in conversion rates for
  the website users who are shown personalized
  content.And the benefits dont end there. The
  same study indicates that consumers who have been
  offered positive personalized recommendations are
  46 more likely to consider themselves loyal to
  the brand that provided these successful,
  customized suggestions.

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• Your eCommerce platform should offer
  personalization tools that bolster customer
  loyalty, to enable you to tailor your customers
  experiences. If it doesnt, then its time to
  begin considering a re-platform.FiOs Customer
  Loyalty Platform does exactly that. By providing
  both the data-driven power and capacity needed to
  give you a single 360-degree view of each
  customer, youre able to create deep
  personalization that will keep you competitive in
  2022 and beyond.

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Trend 3 AI Optimization Will Continue to Rise

• Artificial intelligence (AI) is already
  revolutionizing the online shopping experience
  and the use of this technology will become even
  more ubiquitous in the coming year. Early
  adopters of AI and machine learning tech have
  been able to create and deliver personalized
  online experiences by helping shoppers visualize
  products and how those products can meet their
  needs. Similarly, AI-powered chatbots are
  becoming increasingly sophisticated in their
  ability to deliver exceptional customer service.
  Know more please visit our blog here
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  ecommerce-in-2022/