Know more about Facebook Retargeting Strategy

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Know more about Facebook Retargeting Strategy

• What is the first thing that strikes your
  mind when you hear the word social media
  marketing? Is it not Facebook? Yes, and we can't
  agree more to it.
• Facebook's retargeting strategy is one
  of a kind and it is a powerhouse of
  advertising. If brands are not
  considering running advertising campaigns
  on Facebook, then we are sure you are missing out
  on a huge goldmine.
• We have compared this to a goldmine
  because it allows the brands to reach new,
  existing customer lists and the ones who were
  interested but couldn't act upon.
• First, let us start with the basics - What is
  Facebook Retargeting?
• Facebook retargeting is a PPC strategy that
  helps find people who have already visited
  the website and use that data to create
  advertising campaigns to target those people and
  convince them to come back and make a purchase.
• You might be wondering, from where do these
  users could possibly be reconnected from. We
  will give you a peek into it
• Customers who have shared their emails for
  subscribing
• Followed Facebook page or made some action
  like commenting or liking on the page
• Interacted with a Facebook event
• Customers might have watched on-platform videos
  including ad videos.
• Interacted with the app
• Viewed certain pages of the website or might have
  taken certain actions on it
• Interacted with lnstagram page in some way

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• With the above-collected information, custom
  audiences can be created according to their
  personas and retargeted to connect back to the
  audiences.
• These ads can also help brands to create
  more complex and well-targeted ad funnels
  that are more likely to convert.
• The question of whether the Facebook
  retargeting strategy works or not will always
  arise until it is answered with the right
  statistics. Let us prove you with the stats now.
• Website visitors who are retargeted with display
  ads are more likely to convert by 70
• The click-through rate (CTR) of a retargeted ad
  is 1Ox higher than the CTR of a typical display
  ad
• 44 of consumers say that they would likely
  become recurrence buyers after a personalized
  shopping experience with a particular brand.
• Now, let us move from "Why", "Where" and
  get into "How Facebook Retargeting Strategy
  will generate better results?"
• There is a plethora of Facebook retargeting
  strategies which are flexible enough to
  initiate specific and customized goals which
  explain that additional targeting criteria can
  be added like age, gender, location, interests,
  etc.
• Reminding about abandonment carts Customers
  just love adding products to their online
  shopping carts and leave them abruptly. We
  don't blame them for that, as we should
  respect whatever they do, but it is okay to
  remind them about the items that they have
  left in the cart. This strategy is executed
  by offering coupon codes, free samples,
  introductory offers, discounts, or free
  shipping. By using the retargeting
  campaigns, there are high chances of
  converting a solid chunk of those abandoned
  carts and bringing out potential sales.
• Reaching out lost customers There are
  customers who not just leave the shopping
  carts, but there are customers who might have
  drifted off by visiting a few product pages
  and didn't put the items in the cart. There
  could be many reasons for this, as the
  customers might be looking out for other
  versions of the same product. So, the strategy
  of reaching out to lost customers can be done by
  targeting the users who clicked specific
  products but were not ready to get converted.
  Another strategy that can also be used is
  linked retargeting, where it allows
  retargeting ads to the ones who have
  interacted with a product link on social
  media. This retargeting strategy keeps the
  product and the brand fresh in the minds of the
  audience.
• Motivating customers with incentives Who
  doesn't love incentives and customers
  just love it when they receive it from
  the brands that they want to purchase from.
  These visitors are ripe for retargeting on
  Facebook and are offered

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• free trials or special incentives like
  limited-time discounts on popular products
  to keep them engaged.
• Creating sales funnel People are not going to
  get converted the first time they see an
  advertisement. This is not something to get
  disappointed off, but instead, there are ways
  to slowly get these people converted into
  customers.
• Facebook ads can be created by setting up a sales
  funnel where it can be started by creating a
  Facebook ad with brand awareness. This will
  introduce the brand as well the product to the
  audience in the first place and then retargeting
  ads can be created for the customers who have
  engaged with the previous ad and focus on
  converting them with top priority.
• Follow-up ads Sequencing of ads is
  required for brands to do, as this will
  let them follow up with the customers and
  let them get enough exposure to the brand
  before taking them to the next stage. This
  retargeting ad strategy will work by looking at
  the website traffic and setting up a specific
  time on each individual in a sequence of ads
  and with different timelines.
• Coming to an end, we would say that
  Facebook's retargeting strategy is basically
  about yielding high engagement and a high
  conversion rate. This incredible strategy is
  mostly for the cold audience, where the ad
  campaign can be refined only for the relevant
  users, lookalike audiences so that redundancies
  can be reduced.