Consumer Buying Behavior

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Consumer Buying Behavior
Involvement in purchasing Decision
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What is Consumer Buying Behavior?
It refers to the set of decision-making
activities of a consumer involved in buying and
using of product or services
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Types of Buying Behaviour
There are four types of buying behavior observed
in consumers with respect to involvement in
buying decision
Dissonance-Reducing Buying Behaviour
High Involvement-infrequent purchase
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Complex Buying
Complex buying behavior is when a consumer is
buying a product that carries high-risk
factors.Customers are highly involved while
buying these products Examples Cars, houses or
heavy machines
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Variety seeking Buying Behaviour
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Dissonance-Reducing Buying Behavior
Like complex buying behavior, This type of
buying also contains high involvement of
consumers but the buying is an infrequent or
one-time investment on a particular product
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Habitual Buying behavior
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Stages of Buying
Need Recognization
At this stage, consumers realize the need for a
particular product. For Instance, the old
washing machine is not working properly so the
consumer will realize the need for a new washing
machine
Information Search
Now consumers will start to search for the
washing machines brands available. The will
gather the maximum information of a product from
various resource
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Evaluation of alternatives
After gathering the information, consumers will
now evaluate the available options based on their
needs, price, functionality, and features of a
product.
Purchase decision
After evaluating all the options customers will
now make a decision on whether to buy this
product or not
Post-purchase evaluation
In the end, if the consumer is satisfied with the
products.They tend to buy tit again for the next
time
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