Importance of Ecommerce Product Tags in your online Store

1
Importance of Ecommerce Product Tags in your
online Store
2
A product is made up of a combination of tags
that describes its features and characteristics.
Just like human DNA, which is unique from each
other, no two products can be the same.
However, all ecommerce product tags are
different. eg., A dress can be defined by its
size, color, material, brand, discount, sleeve,
neck, etc. These are a few of the product tags
associated with it.
Consumers are influenced to buy products when
they find products that match their internal tag
preferences for that type of product.
3
Tagging in your online store


In an offline store, if a visitor asks for a
Black Nike Polo Cotton Tshirt, they are asking
for a product that matches their internal tag
preferences. Here the tags are Nike (Brand),
T-shirt (Apparel type), Polo (Neck type), Black
(Color), Cotton (Fabric). Thus the various tags
associated with the product are influencing the
choice of shoppers.

Online shopping behavior is no different from
offline and product tagging helps the visitors
easily discover products driving up engagement,
measured by product views click-through rate.
Without product tags associated with products, it
would stall the online shopping process, making
it cumbersome slow.
4

Product Tags in Predictive Sorting

Tags also help to understand the shopping trends
which is very important to drive sales.
Study how visitors interact with tags to predict
a score for individual product performance. This
means if Nike Polo Cotton Tshirts at 99 has been
selling well in the last 30 days. Then if we
launch new colors of Nike Polo Cotton Tshirts at
99, they are also likely to sell well, by virtue
of historical tag performance.
Typically new products are unlikely to have any
performance data to predict scores. Hence tags
are the best way to predict product performance,
especially for new products. So try out new
ecommerce ai technology for tagging features in
your online store and decrease your burden on
this.


5
Consult Now