Top E-commerce Challenges and Their Solutions

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Top 12 ECommerce Challenges That Businesses Face
And Their Solutions

• Weve listed some of the top ecommerce challenges
  an eCommerce business can face and we would
  explain how to fix these problems. Even if you
  are thinking of starting a new eCommerce store,
  or facing any of these ecommerce challenges then
  you should pay close attention to the list and
  move in the right direction to achieve success.

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eCommerce business is all about the right
execution. If you get the equation right, the
rest should follow. Setting up an online store
requires a lot of time, investment, and efforts.
Remember that your online store should offer a
good shopping experience to the users. Customer
satisfaction becomes an important factor to make
your eCommerce business successful. If you want
to get a greater share of the pie in the
eCommerce game, you would have to stay
competitive in the market by trying different
methods and best in class ecommerce website store
solution.
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The eCommerce Landscape in 2021 and Beyond

• Before the covid-19, e-commerce growth was
  expected to increase at a slow and steady pace
  but a new study has projected that due to
  COVID-19 and lockdown, the whole situation of
  panic and new rules accelerated the eCommerce
  growth from1.3 trillion in 2014 to 4.9 trillion
  in 2021.

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Almost every second offline shop owner is now
selling products online and contributing to the
eCommerce growth which is expected to grow by
265. The worldwide eCommerce revenue is
forecast to grow to the US 2.699 trillion in
2021 and reach US3.453 trillion by 2025 and
estimated that 2.1 billion shoppers are predicted
to buy goods and services online by 2021. As per
emarketer, 2021 The sales are projected to
increase from 4.9 trillion to 6.4 trillion in
2024.
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It is expected with the growing pace of
eCommerce store and behavior of buyers that By
2040, 95 of purchases will be made online which
gives the signal for retailers to digitalize
their offline store by facing all current
challenges and secure their future now.
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Lets understand these e-commerce challenges and
solutions in detail

• Challenges are the new opportunities for
  retailers as the ecommerce industry is growing so
  as the competitors

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1. Images not done right

• We live in a visual world. When a customer lands
  to your store, the first thing they notice is the
  images of the products. Studies show that store
  visitors are first engaged by the visual elements
  on the website. The quality of images of the
  products you sell can make or break your
  eCommerce stores reputation. If you want photos
  that bring results and sustainable growth,
  high-quality images of products should be used.
  Show the purpose of the product or show it in
  use. Often the online customers who buy online
  would have never seen the product in real. They
  want to examine the items before buying. Its
  important for eCommerce store owners to convince
  the users to spend on buying the product.
  Compelling images can increase the sales of your
  online shop.

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For instance, if youre selling clothing, its
always good to show a clothing on a human body
rather than on a mannequin. If youre selling
home furnishings, you can get the products
photographed in a living room or office set up.
Have more than one image clicked from multiple
angles of the product? Try to show the close up
of the features of products youre selling.
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2. Mobile Shopping Is Still on the Rise

• Today is the era of mobile, mobile means not just
  a mobile phone but the factor that makes the
  human perform an action from anywhere anytime and
  move to anyplace wherever and whenever desired.

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By 2021, mobile commerce sales are expected to
account for 54 of total eCommerce sales. No one
likes to sit before the big screen, the time has
gone and this is the time of mobile which has
even conquered the eCommerce sector by allowing
customers to shop with a single tap.
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• Common benefits of mobile shopping
• Better overall experience for customers
• A true omni channel experience
• Variety of payment options
• ecommerce and inventory management system
  enables store owners to Track Inventory, reduce
  risk of reselling, Manage Reordering and Update
  Accounting Data

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• Ecommerce store owners who lead the market and
  stay in trend are those who
• Have mobile application with rich features
• Intuitive user interface
• Fast loading website
• Mobile friendly website
• All the above options can be utilized and make
  the store performance more smooth integrating PIM
  that will maintain transparency by transferring
  the correct and real-time information to your
  application, website and also help to market and
  sell the product through various distribution
  channels.

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3. Unfriendly Returns Policy

• Shopping online is usually risky for consumers.
  Nobody would want to be stuck with items that do
  not fit them or are damaged on arrival. Some
  countries have a law where consumers have the
  right to return the purchased items online within
  a defined timeline. Beyond that, you can make
  your own set of rules for returns and exchanges.
  Avoid being too strict as it can put off the
  customers in the first place. The laws for
  exchange or returns may vary from country to
  country.

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4. Digital Payment Failures

• Whether a customer makes online payment by
  credit, debit card or net banking, or any other
  digital wallets, failure of digital payments can
  be frustrating. A technical issue with your
  website or faltering internet connection results
  in the payable amount being debited from the
  customers account but the same is not credited
  to the sellers account. Retrieving the amount
  isnt a quick process. It should be clearly
  mentioned on your website that it may take around
  7-10 working days before the money is refunded to
  their bank accounts. Such situations can improve
  with cashless transactions. Tips on payment
  gateway integration.

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5. Additional charges

• How many times has it happened that youve added
  products in your cart and when youre about to
  place an order, you noticed an additional
  shipping charge? Some eCommerce stores offer free
  shipping over a certain amount of orders. Some
  stores have different shipping costs for
  individual products. When the customer selects
  multiple products in a single order, the shipping
  cost may be multiplied.

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6. Slow Online Store Website Speed

• Its rare that the potential buyers would land up
  to the product page directly, check out there and
  then. They would like to browse and explore
  different products. A slow loading website can
  frustrate the users and they may leave your site
  without purchasing anything. They might look for
  the same product at your competitors site.
  eCommerce store owners should aim at maintaining
  a fast loading speed where an each takes less
  than 3 seconds to load. There are many online
  tools that can help you figure out the
  bottlenecks and improve the speed of your
  website. Here are some easy tips to optimize
  speed of your Magento store.

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7. Lack of Faster Checkout Options

• One of the most frustrating problems faced by the
  online website owners is checkout or cart
  abandonment. Nobody would like to waste time for
  checkout. A customer goes through the entire
  process of adding products to cart and leaves
  your website without purchasing the item.
  One-click checkout can help you prevent cart
  abandonment. Allow the customers to save the
  information and other details for a faster
  checkout.

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8. Suspicious Reviews

• We all know that good reviews will increase the
  chances of sales. But what about the neutral or
  negative reviews left by the unsatisfied
  customers? There may be a few fake reviews also.
  100 positive reviews can turn off the potential
  customers. A natural, balanced spread of opinions
  can attract the users and they may be able to
  show trust in your brand. Avoid any suspicious
  reviews on your website. Encourage the customers
  to leave genuine reviews about your products and
  services by offering them special discount or
  freebies.

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9. Shipping Methods and Time

• Online shoppers care about shipping costs and
  delivery methods. How quickly you deliver the
  products matters a lot for most of the buyers. A
  negative shipping experience can have a huge
  impact on your business. eCommerce merchants
  compete on customer experience for shipping the
  orders. Even if the shipping is free, customers
  would expect fast delivery of their orders.
  Regardless of the shipping method used, the
  buyers would expect the delivery within a week.
  Try to choose carriers that can provide tracking
  service and notifications when the parcel is
  shipped, when its on way, arrived near the
  destination, and when it will be delivered.
  Real-time tracking gives complete peace of mind
  to the customers.

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10. Questionable Customer Service

• Questionable customer service is a complete NO
  for any eCommerce business. If you neglect
  customer service, then you cannot head to
  anywhere. If people find it difficult to locate
  your phone number or email address, they may feel
  that youre hiding something. Lack of clear
  contact information on your website can be a sign
  that your company is not trustworthy. Its
  important that people can see a clear way to
  reach you. Purchasing online is a matter of
  trust, and new customers always look for reliable
  stores to shop for products and services. People
  who handle the customers should be able to
  resolve their queries and provide appropriate
  solutions.

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11. Accurate product description for better SEO
and ranking

• Clear and concise content and product description
  help both the search engine to crawl and humans
  to understand. Having duplicate content, meta
  title, meta description, and forced URL can
  impact negatively on your website ranking and all
  your efforts and spending you made will go in
  vain. When you are selling your product online,
  it is mandatory for every online store owner to
  have a proper product description with unique
  content, and to do that you can always hire a
  content writer or a team of experienced digital
  marketers to write unique and engaging content
  and help in making you rank better on the search
  engine to continue the sale wheel.

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12. Omni Channel Experience

• Most of the consumers use their mobile phones to
  shop for products online, but some others may
  choose desktop, tablets, or telephone also. Using
  different channels for promoting and distributing
  products can help eCommerce website owners grab
  more sales. Omni-channel retailing can help the
  shoppers purchase products from well-integrated
  channels and achieve seamless shopping
  experience.
• Lack of transparency of inventory across the
  enterprise, and navigating each and every
  customer uniquely are the biggest challenge for
  retailers in implementing omnichannel. The
  solution is to use customer data to drive
  iterative improvements and create a seamless and
  personalized user experience.

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Challenges faced by eCommerce for 2018 arent
different from the ones faced by them during the
previous years. Yet, we can assume that intensity
has increased with the technology advancements
and market cut-throat competition. The customers
expectations are also changing with the
advancements in every sector. Lets gear up to
face the challenges faced by eCommerce website
owners and find out suitable Magento development
services solutions.
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