Digital Marketing Overview

About This Presentation
Title:

Digital Marketing Overview

Description:

Digital marketing refears promoting or increasing brand awareness using digital channels or internet. Digital channels such as - Search Engines, Websites, Social Media, Mobile Apps, Email etc. – PowerPoint PPT presentation

Number of Views:35

less

Transcript and Presenter's Notes

Title: Digital Marketing Overview


1
Digital Marketing Overview
  • Redial India Solutions Pvt. Ltd

www.redialsolutions.com
2
KEYPOINTS
  • What is digital marketing
  • Why use Digital Marketing
  • Digital Marketing Strategies
  • Benefits of digital marketing
  • What does digital marketing consist of
  • SEO
  • PPC
  • SMM
  • Content writing
  • Digital marketing measurement

3
What is digital marketing
  • Digital marketing refers promoting or
    increasing brand awareness using digital channels
    or internet. Digital channels such as - Search
    Engines, Websites, Social Media, Mobile Apps,
    Email etc.
  • Today world is getting more digitized in
    every aspect, Digital Marketing play an important
    role to grow your business. It make a strong
    impact in the world of Advertising and Marketing.
    Today people prefer marketing of their brand,
    products and services through Digital methods. To
    promote your own business go with Best Digital
    marketing company Noida, India.

4
Why use Digital Marketing
  • Here are some reason that's why people going
    online-
  • To get information about a new product, service
    or location.
  • If they have any question
  • If they are looking for help
  • To get more information about certain
    individuals or organizations
  • For Business contacts or General information
  • To get information about available jobs Etc.
  • With the constant growth of the web,
    digital marketing has become a necessity for many
    businesses or organizations also includes small
    businesses that wants to trade online and make a
    name for themselves on the web.

5
Digital Marketing Strategies
  • Pay Per Click
  • Display Ads
  • Video Ads
  • Social Media
  • Email Marketing
  • Direct Traffic
  • SEO
  • Social Media
  • Inbound Marketing
  • Email Marketing

Paid Marketing
Organic Marketing
  • ORM
  • Analytics

Mobile Marketing
  • Mobile Apps
  • Ads in Mobiles

Reporting
6
Benefits of digital marketing
  • Cost effective
  • Real time interaction with online customers
  • Real time data analysis
  • Web analysis
  • Increase Brand awareness
  • Target your audience
  • High ROI
  • Better strategies and planning
  • Reach beyond your limits
  • Easy interaction with your customers
  • Access to competitors activity

7
What does digital marketing consist
  • SEO
  • PPC
  • SMM
  • Content writing
  • Digital marketing measurement

8
SEO (Search Engine Optimization)
  • SEO depends on many factors algorithms
    created by Search Engines There are various
    factors used by Google to Rank a Page.
  • In search engine 80 Search Users click on
    Organic Links
  • SEO increases Leads and Brand Authority
  • SEO takes Good time and Effort
  • SEO (search engine optimization) is one of
    the most important technique of Digital
    Marketing. It is a technique and strategy to
    improve your website performance on SERP. You can
    hire best SEO Company to optimize your website.

9
PPC (Pay Per Click)
  • PPC is a paid marketing where an advertiser only
    pay for per click on advertisement. To run Ads
    for your business you can hire PPC advertising
    company.
  • PPC Ads can be implemented using these programs
    Google AdWords, Bing Ads
  • 20 users click on Paid Ads
  • Quick result driven and Effective Marketing

10
SMM (Social Media Marketing)
  • Social Media Marketing (SMM) help you to
    improve brand awareness increase traffic,
    generate leads. To Increase Brand Awareness
    Business Leads there are various social media
    platform like Facebook, Pinterest, Instagram,
    Twitter, LinkedIn, YouTube, Tumbler etc.

11
Content writing
  • Content writing is the art of writing specific
    content for a website that would drive tariff to
    it. To write good content it requires good
    writing and language skills. Basically, content
    writing can be any kind of writing that is read
    on the internet like website writing, SEO
    copywriting, SEO writing, and blogging, etc.

12
Digital marketing measurement
  • Digital marketing measurement Calculation ROI
    (return on investment). There are Many tools
    systems are available to calculate your return on
    investment and to measure the effectiveness of
    your digital marketing campaign.
  • Google analytics
  • Google webmasters
  • Google AdWords
  • Basic Google search
  • Social media monitoring tools

13
Thank you
Redial India Solutions Pvt. Ltd
Write a Comment
User Comments (0)