Digital Advertising Market - Industry Analysis, Size, Share, Growth, Trends, and Forecast 2020-2026

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Digital Advertisement (Advertising) Market

• Industry Analysis, Size, Share, Growth, Trends,
  and Forecast
• (2020-2026)

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• As the coronavirus outbreak wreaks havoc around
  the world, infecting more than 3 million people
  globally, every industry vertical has witnessed
  an economic slowdown. COVID-19 is known to affect
  the respiratory system of the patient who is
  required to be put on a ventilator. However, as
  precautionary measure usage of personal
  protective equipment such as hand sanitizers,
  masks has been promoted extensively in the
  outbreak of COVID-19. Apart from this, social
  distancing, lockdown measures across the globe
  have further impacted the economy worldwide
  thereby affecting the digital advertising arena.
  Consumer inclination towards social media,
  increasing living standards and enhanced internet
  as well as smartphone penetration, and diversion
  towards online shopping channels through various
  shopping applications accredited to ease and
  convenience has tremendously catalysed the demand
  for digital advertising across the world.
  Furthermore, improvement in living standards,
  rising disposable income and considerable career
  opportunities lying ahead in digital advertising
  have further boosted the preference for digital
  advertisement across the world.

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isement-market-current-analysis-and-forecast-2020-
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• However, privacy concerns and the outbreak of
  pandemic COVID-19 since 2019 tend to hamper the
  growth of the hand sanitizer market across the
  world. The impact is felt in digital marketing.
  For instance, 90 of businesses are reviewing
  budgets for marketing. Email open rates are up,
  and website visits are down. While retail sales
  are also expected to witness a fall post COVID
  era indicating that sellers have to fight for
  shrunken market presence Digital Advertisement
  has turned out to be a practice of delivering
  promotional content to users through various
  online and digital channels. Digital marketing
  trends continue to evolve each year as more
  companies enter the space and new technologies
  are taking birth in the advertising landscape.
  Looking ahead to 2020, social media influencers,
  the video being the top strategy as digital
  marketers capitalize on users short attention
  spans and desire to stream rather than the read
  content, artificial intelligence, augmented and
  virtual reality encompass to be some of the
  trends that help to continue to shape this domain.

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• Also, various established players as well as
  emerging players have paved their way into the
  digital advertising market with the companies
  aiming to meet the surging demand for online
  applications and convenience in approaching the
  product or services. Enhanced productivity,
  aiming to understand the audience better,
  effective, and efficient marketing and increase
  in Return on Investment, has catalysed the market
  prospects across the globe. Based on ad-format,
  the digital advertising market is classified into
  Search Advertising, Banner Advertising, Social
  Media Advertising, Video Advertising, and
  classifieds. While based on programming type, the
  market is bifurcated into programmatic and
  non-programmatic type. Based on the platform, the
  market is segmented into desktop and mobiles.
  Increasing smartphone penetration, the launch of
  various user-friendly online shopping apps and
  booming internet scope has contributed towards
  the rising share of mobile phones during the
  period. Lastly, based on industry vertical, the
  market is classified into Retail, Automotive,
  Financial Services, Telecom, Consumer Goods,
  Travel and Others. An increasing number of
  departmental stores across various regions and
  quick access to the product in contrast to online
  channels where the consumers are made to wait for
  the delivery of the product.

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isement-market-current-analysis-and-forecast-2020-
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• For a better understanding on the Digital
  Advertisement demand trend arises due to
  COVID-19, a detailed analysis was conducted for
  the major regions North America, Europe, Asia
  Pacific and the Rest of the World, including
  countries such as the United States, Canada
  Germany, France, Italy, Spain, China, Japan,
  India, South Korea and Australia and Rest of
  World. With the growing scope of social media,
  mobile penetration and exponential rise in
  advertisement spend, North America currently is
  expected to lead the digital advertisement field.
  The region acquires more than a 40 share of the
  global digital advertising market. Some of the
  major players profiled in the Digital
  Advertisement demand market study include
  Alibaba, Amazon, Facebook Inc, Alphabet,
  Microsoft Corporation, Sina, Nokia Corporation,
  Tencent, Twitter and Apple Inc. These industry
  players are entering into several mergers
  acquisitions and partnerships for the expansion
  of their reach and increasing their hold on the
  market.

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• The global Digital Advertising Marketing Market
  can further be customized as per the
  requirements. Besides this, UMI understands that
  you may have your own business needs, hence feel
  free to connect with us to get a report that
  completely suits your requirements.