SEO (search engine optimization)

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SEO (search engine optimization)

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SEO stands for search engine optimization it is the process of improving the visibility of a website or a web page in SERP (search engines result page) by using organic method. – PowerPoint PPT presentation

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Title: SEO (search engine optimization)


1
SEO(SEARCH ENGINE OPTIMIZATION)
  • Redial India Solutions

2
Key Point
  • Search engine basics
  • Search engine working
  • SERP
  • Market share of search engine
  • What is SEO
  • Why SEO
  • Type of SEO
  • White hat SEO
  • Black hat SEO
  • SEO tools
  • SEO strategy
  • Advantages of SEO
  • Disadvantages of SEO
  • Conclusion

3
Search Engine Basics
  • Search engines are programs that search
    information for specified keywords or query
    mentioned by user and returns a list of result
    where the keywords were match.
  • ?Some of the popular Search Engine are Google,
    Yahoo, Bing, AOL, Baidu, e.t.c

4
Search Engine Working
  • A Search Engine works in three manner-
  • ?Web Crawling
  • Indexing
  • Ranking and Showing Results

5
Search Engine Result Page (SERP)
  • Organic Result
  • Paid Result

Organic result
Best Digital Marketing Company in Noida, India
6
Market Shares of Search Engines
  • Google - 72.48
  • AOL - 0.15
  • ASK - 0.22
  • Baidu - 7.14
  • Yahoo - 7.78
  • Bing - 10.39

7
What is SEO?
  • Search engine optimization (SEO) is the
    process of improving the visibility of a website
    or a web page in search engines result page via
    the organic method not through paid method.
  • ? SEO may target different kinds of searches
    like image search, document search, video
    search, information search, news search etc.

8
Why SEO ?
  • you miss out incredible opportunities
    available if your website can't be indexed by
    search engines or don't get higher visibility in
    SERP. People who want to come to your website
    will not be able to find the site. SEO helps to
    improve website visibility and ensure that a
    website is accessible to a search engine
    improves the chances that the site will be found
    by the search engine.
  • To optimize your website you can hire a best
    SEO company in Delhi NCR and can increase ROI.

9
Types of SEO
  • SEO is mainly two types
  • White Hat SEO
  • Black Hat SEO

10
White Hat SEO
  • White hat SEO uses techniques methods to
    improve the search engine rankings of a website
    by following search engine guidelines.
  • Some techniques of white hat SEO include-
  • High quality content development
  • HTML Code optimization
  • High quality link creation
  • Image optimization

11
Black Hat SEO
  • Black Hat SEO exploits weaknesses in the
    search engine algorithms to archive high rankings
    for a website. Black Hat techniques direct
    conflict with search engine guidelines.
  • Some black hat SEO techniques includes
  • link spam
  • keyword stuffing
  • Cloaking
  • Hidden text
  • Hidden links

12
SEO Tools
  • List of some tools used in SEO
  • Google Page Speed Insights
  • Moz
  • Google Keyword planner
  • Google Analytics
  • Google Search Console Bing Webmaster Tools
  • Ahref
  • SEMrush

13
SEO Strategy
  • SEO strategy you can fellow
  • Define target audience their interests
  • Start creating recommendation in your strategy
    document
  • Keyword research
  • Competitors Analysis
  • Create a link-building plan.
  • Prioritize and Summarize
  • Stay update on SEO news practices

14
Advantages of SEO
  • Some advantages of SEO are as fellow
  • Brand Awareness
  • Perspective (Global / Regional)
  • Cost effectiveness
  • Increase Visibility
  • Increased traffic
  • High ROI (Return on Investment)
  • Long term positioning
  • Cost-effective
  • Flexibility

15
Disadvantages of SEO
  • Some disadvantages of SEO are as fellow
  • The biggest disadvantage of SEO is lack of
    control. You are subject to changes in the
    algorithm.
  • In competitive fields, it can be very difficult
    for competitive phrases or keyword to be listed
    in the top few results.
  • Time taking process

16
Conclusion
  • Use Unique quality Content
  • Link Friendly Formatting
  • Avoid Black Hat SEO
  • Content relevant keywords
  • Market Awareness
  • Unique meta tags for every landing page

17
THANK YOU
Redial India Solutions
Best SEO services in Delhi, NCR
91-7255084352
Ph
info_at_redialsolutions.com
Email
Web www.redialsolutions.com
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