Office of Distance Learning Old Dominion University Enrollment Management

1
Office of Distance LearningOld Dominion
UniversityEnrollment Management
Transfer Committee Presentation September 29,
2008 Chesapeake Room, Webb Center, from 1000am -
1130am
2
Vision

• The Office of Distance Learning (ODL) will be the
  premier provider of technology-based courses and
  programs that improve individuals lives, their
  communities, and the world.

3
Distance Learning Mission

• The Office of Distance Learning advances the
  universitys strategic plan by EXTENDING
  OPPORTUNITIES to learners and organizations
  worldwide that are similar to those experienced
  by on-campus students. ODL provides leadership
  and support for cutting-edge technical
  infrastructure, innovative educational offerings
  and engaging teaching methods, high-quality
  faculty development and support, relevant
  research and scholarly activity, outreach and
  support for students, and entrepreneurial
  ventures.

4
Distance Learning Mission

• OUTREACH SUPPORT
• Where we recruit?
• Virginia Community College System
• Washington State
• Arizona
• Military Bases
• Counties Regional Level
• Schools
• Economic Development Offices
• Businesses
• Government
• Corporate Partners
• Service Organizations

5
EXTENDING OPPORTUNITY
Unique Competitive Advantage Where we recruit?
6
VCCS, High Schools, School Divisions, Businesses,
Service Organizations, Economic Development,
Government
7
Distance Learning Mission

• Enrollment Management
• Overview
• Recruitment
• Annual Enrollment Generation Plan
• Monthly Activities Calendar (300-400
  inquiries)
• Weekly Prospect Contact Tracking and Follow Up
  (240-360 face to face meetings)
• Admission and Enrollment Report Analysis (40-50
  applications for Fall)
• Activity Report (Benchmarking and
  Organizational Learning)
• Retention
• Degree Audit
• Advising for Academic and Student Success
• Student Services
• Career Management Services
• Graduation and Post Graduation Planning
• Data Driven Decision Making
• Continuous Improvement

8
Distance Learning Mission

• Enrollment Management
• Step 1
• Recruitment
• Annual Enrollment Generation Plan
• Overview
• Strategic Intent and Objectives
• Host Site Summary
• Community Summary-employers, demographics,
• Competitor Analysis
• SWOT Analysis
• PRIMARY OUTCOME
• Activities Calendar-budget and resource
  allocation.

9
Distance Learning Mission

• Enrollment Management
• Step 2
• Recruitment
• Monthly Activities Calendar
• Activity, Purpose, Cost, Outcome
• Community College/Host Site Events
• Community Events
• Mailings and Targeted Follow ups
• ODU Student communications
• Other (presentations/events/opportunities)
• PRIMARY OUTCOME
• 30 Contacts per month
• 75 face to face meetings

10
Distance Learning Mission

• Enrollment Management
• Step 3
• Recruitment
• Weekly Prospect Contact Tracking and Follow Up
• Contact Tracking Spreadsheet to assess How
  they heard?
• Training on most effective methods to respond
  to walk ins, phone calls, emails, info. Tables,
  and appointments.
• Face to face transfer admission meetings is our
  primary objective (goal 240-360 per year)

11
Inquiries for Academic Year 07-08 Undergraduate
Inquiries
12
Inquiries for 07-08 How they heard about ODU
13
Distance Learning Mission

• Enrollment Management
• Step 4
• Recruitment
• Admission Reports enable sites to track progress
  and drive early registration.
• Enrollment Report Analysis enable sites to
  assess Enrollment Generation Plan success by
  program, degree vs. non degree, and preferred
  delivery method.
• Activity reports are completed each semester and
  used for benchmarking, idea sharing, and
  organization learning/continuous improvement.

14
REPORT CARD- How did we do? Enrollment Analysis
15
SCH Enrollment by Delivery ModeNancy Cooley,
Ph.D.Vice-Provost for Distance
LearningProductivity Efficiency Results
Presentation
16
DL Contribution to University BudgetTuition Net
Revenue Nancy Cooley, Ph.D.Vice-Provost for
Distance LearningProductivity Efficiency
Results Presentation