Pajamas Media

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• Pajamas Media
• Nielsen _at_plan Data

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Pajamas Blog Readers..SUMMARY

• 80 male
• 77 24 to 54 years old
• 40 postgraduate work/degree
• 74 own a home
• 60 income above 75,000

Nielsen _at_plan July 2006 for Pajamas Blog Network
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Pajamas Blog Readers..SUMMARY

• 81 employed full time
• 45 in companies of 2000 employees
• 10 own or considering buying a hybrid car
• 9 are CEO/COO and C level executives
• Comparable to the best Audiences online today!

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Education Compared to Wall Street Journal, Fox
News, Yahoo, and Huff Po
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Household IncomeCompared to Wall Street Journal,
Fox News, Yahoo, and Huff Po
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What is the approximate current market value of
your total investment and savings portfolio
including stocks, bonds, mutual funds, bank
savings, investment real estate, etc.? Compared
to Wall Street Journal, Fox News, Yahoo, and Huff
Po
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Age
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Age Compared to Wall Street Journal, Fox News,
Yahoo, and Huff Po
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Gender Compared to Wall Street Journal, Fox News,
Yahoo, and Huff Po
10
How many computers do you have at home? Compared
to Wall Street Journal, Fox News, Yahoo, and Huff
Po
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Which of the following best describes your
specific job title or level in your
organization? Compared to Wall Street Journal,
Fox News, Yahoo, and Huff Po
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Do you, personally and directly, participate in
or influence the decision to purchase any of the
following for your company? Compared to WSJ, Fox
News, Yahoo, and Huff Po