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Coors Brewing Company

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Coors Company is ranked among the 500 largest publicly traded corporations in ... National Health Craze. Creating low carb beer- Aspen Edge ... – PowerPoint PPT presentation

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Title: Coors Brewing Company


1
Coors Brewing Company
  • Rad Davenport, Corey Doyle, Dave Rose, Renz
    Fankhanel

2
Coors
  • Located in Golden, CO houses the largest brewery
    in the world on a single site
  • Other facility locations Memphis, TN and Elkton,
    VA
  • Coors Company is ranked among the 500 largest
    publicly traded corporations in the U.S., based
    on annual sales. The company is the world's
    eighth largest brewer.

3
Strategic Issues
  • Outsourcing and Strategic Partnerships
  • Sirrine Inc.s software testing
  • Allowed implementation of beer loop system in
    less than a week
  • Saved time, money, effort, and frustration
  • National Health Craze
  • Creating low carb beer- Aspen Edge
  • Compete with Michelob Ultra Green Light

4
Strategic Issues cont.
  • Competitive Advantage through Innovation
  • ARC - first and only beer in the world to be
    served at sub-zero temperatures
  • Always searching for new ways drinks are
    packaged, distributed and served
  • nucleated glasses
  • do-it-yourself ice-boxes
  • unique plastic bottles

5
Coors International
  • Expanded operations overseas to become 2nd
    largest brewing company in U.K.
  • Purchased Carling
  • Operating cash flow
  • Cash earnings per share
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