Coors Brewing Company

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Coors Brewing Company

• Rad Davenport, Corey Doyle, Dave Rose, Renz
  Fankhanel

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Coors

• Located in Golden, CO houses the largest brewery
  in the world on a single site
• Other facility locations Memphis, TN and Elkton,
  VA
• Coors Company is ranked among the 500 largest
  publicly traded corporations in the U.S., based
  on annual sales. The company is the world's
  eighth largest brewer.

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Strategic Issues

• Outsourcing and Strategic Partnerships
• Sirrine Inc.s software testing
• Allowed implementation of beer loop system in
  less than a week
• Saved time, money, effort, and frustration
• National Health Craze
• Creating low carb beer- Aspen Edge
• Compete with Michelob Ultra Green Light

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Strategic Issues cont.

• Competitive Advantage through Innovation
• ARC - first and only beer in the world to be
  served at sub-zero temperatures
• Always searching for new ways drinks are
  packaged, distributed and served
• nucleated glasses
• do-it-yourself ice-boxes
• unique plastic bottles

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Coors International

• Expanded operations overseas to become 2nd
  largest brewing company in U.K.
• Purchased Carling
• Operating cash flow
• Cash earnings per share