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Image Building and Promotion of Nepal Abroad

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1. Interesting History. 2. Rich in Cultural Diversity & Biodiversity. 3. Religious Harmony ... Day (Falgun 7) with wearing Nepalese traditional costumes ... – PowerPoint PPT presentation

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Title: Image Building and Promotion of Nepal Abroad


1
Image Building and Promotion of Nepal Abroad
  • Suresh Man Shrestha
  • Officiating Secretary
  • Ministry of Information Communications
  • Singh Durbar, Kathmandu
  • Presented at
  • Second Global NRN Conference
  • 08 October 2005

2
Potential Use of NRN Channel in Disseminating
the Correct Image of Nepal
  • vNepal being one of the most beautiful
    countries in the globe having the following
    distinctive features- is one of the top touristic
    destination
  • 1. Interesting History
  • 2. Rich in Cultural Diversity Biodiversity
  • 3. Religious Harmony
  • 4. Peculiar Geography
  • 5. Land of Lord Buddha
  • 6. Land of Gurkhas and Bravery in keeping peace
    in many needy countries
  • 7. Community Forestry

3
My experience sharing
  • Ø    Almost countries in the world do not have
    those varying degrees of distinctive features
  • Ø    Annecy in France fortunate being the two
    emerging giant economies of the world
  • Social Procession on the Independence Day
    (Experience of US)
  • European Style Commercial Elderly Home
  • Japanese tourist to Juangfrau, Switzerland

4
  • Use of Authorised Internet website of HMG Nepal
    and hooking up with the NRN website - positive
    image building of our country
  • Cordial cooperation among various NRN bodies
    located in different countries
  • Constitution of NRNs national committee,
    regional committee and urban committee
  • All NRN are Good Will Ambassadors of Nepal
  • Organization of Social Procession in NRN Day (11
    October) and Democracy Day (Falgun 7) with
    wearing Nepalese traditional costumes
  • Positive image and and marketing of Nepal

5
Work of Ministry (MOIC) to disseminate correct
information
  • 1.     Department of Postal Services
  • 2.     Department of Information
  • 3.     Department of Printing
  • 4.     Press Council Nepal
  • 5.     Nepal Telecommunication Authority
  • 6.  Radio Broadcasting Service Development
    Committee (Radio Nepal)
  • 7. National News Committee (Rashtriya Samachar
    Samiti)
  • 8.     Film Development Board
  • 9.     Nepal Television Corporation
  • 10.  Gorakhapatra Corporation
  • 11. Nepal Doorsanchar Company Ltd. (Nepal
    Telecom)

6
  •   MOIC can help NRNs to develop their positive
    image through the Media- Print and electronic.
  •   Can publicize the works of NRNs in the
    respective countries through the government as
    well as private sector media.
  •   With that information dissemination HMG,
    Nepalese people in the country as well as NRNs
    could be benefited mutually.
  •   Investment from the NRNs and their foreign
    friends can participate.
  •   Nepal has the rights to enjoy the duty free
    market access for its products.
  •   Objectives of Telecommunication Service to be
    provided (a) within shouting distance in rural
    inhabitant area (b) on demand service in urban
    area

7
Liberalization of the Telecom Sector
  •   Conditions of liberalizing telecom sectors
    while being the member of WTO
  •   Multi operators (only Radio Spectrum limits
    the number) / Multi Services
  •   Private sector participation ( Flow of
    information of reform to the private sector /
    Foreign investment up to 80 in the sector)
  •   Open Licensing ( Simple, Transparent, Stable
    and non-discriminatory regulatory regime)
  •   Technology Neutral (World Class Standard
    equipment )
  • NTC Commercialization to Nepal Telecom
  •  
  •       Converted into company
  • Decrease Government Share

8
Proper Institutional Arrangement
  •       Policy- Ministry (MOIC)
  •       Regulatory- NTA as an independent body
  •       Implementation Competent Focal Point
  •       Monitoring- Ministerial Level Committee

9
Possible Investment areas in the Information and
Communication Sectors
  • Ø  NRN can invest in the following sectors
  • Postal sector Courier,
  • Money order
  • 2. Printing
  • Standard and professional printing house
  • Security Printing
  • 3. Telecommunication
  •  10 of population, i.e. 2.5 million
    PSTN/Mobile is needed. Only one third of the
    demand fulfilled. Total telephone penetration
    rate in Nepal is around 3.07 (2 in fixed line
    (PSTN) and 1.07 in mobile) as of July15, 2005.

10
  • Nepal Telecom, UTL, Spice Nepal and STM Telecom
    Sanchar providing the various services.
  • Remote area telecommunication development
  • Internet services in the emerging town areas
  • Mobile telephone services
  • 4. Broadcasting sector
  • Television and FM Radio
  • Film making of international standard

11
Other Areas of Investment
  • Schools, Colleges and University,
  • Hospitals,
  • European Style Commercial Elderly Home
  • Cable Car
  • Various tourism related sectors
  • Totally exportable industry with duty free
  • Hydropower
  • Agro-forestry industry
  • ICT as a key priority area for future investment

12
Telecommunication services as of July 2005    
  • Basic Telecom Operators- 2,
  • Cellular Mobile Operator-2,
  • Rural Telecom Operator- 1,
  • Fax Mail Operators -3,
  • VSAT Network Service Provider- 9,
  • GMPCS Service Provider -2,
  • Radio Paging Service Provider-1,
  • Video Conferencing Service-1, and
  • Local Data Network Service Provider-1

13
  • Ø HMG/N has considered ICT as a key priority area
  • Ø HMG/N has initiated the involvement of the
    private sector in the development of the
    telecommunication services since December 1995.
  • Ø ICT friendly Telecommunication Policy has been
    promulgated
  • Ø Nepal Telecommunication Authority (NTA) was
    established as an autonomous regulatory body in
    1998.
  • Ø HMG/N established a High Level Commission on
    Information Technology (HLCIT) as an apex body
    under the chairmanship of Rt. Hon. Prime Minister
    of Nepal in 2003.

14
  • Ø First private company United Telecom Limited
    (UTL) started its own International Gateway from
    April 2004 and is providing its telecom service
    in Kathmandu Valley. Total subscriber of WLL
    telephone service was 31000 as of 15 July, 2005.
  • Ø STM Telecom Sanchar Pvt. Ltd. is also going to
    provide rural telephone services in the Eastern
    region by establishing 197 PCOs.
  • Ø Spice Nepal Private Limited (SNPL), a joint
    venture company of Kazakhstan and Nepal, has
    launched its mobile services from September 17,
    2005.
  • Ø IT related professionals have formed an
    association named Computer Association of Nepal
    (CAN) in the private sector to help promote ICT .

15
  • Ø The construction of infrastructure of IT Park
    is completed and is in the stage of operation
    with the active participation of the private
    sectors.
  • Ø HMG/N has brought out Telecommunications
    Policy, 2004 A.D. with the consideration of the
    rapid development in the telecom sector.
  • Ø Electronic Transactions Act 2004 and Electronic
    Transactions Regulation 2004 have been enacted
  • Ø Institutions mechanism for regulating the use
    of ICT is in place with the coordination of MOIC,
    MOEST, and HLCIT.
  • Ø Nepal Telecommunication Act is in the process
    of Amendment.
  • Ø Price in telephone services have been curtailed
    with the effective from 17 May 2005 (World
    Telecom Day) in order to make the people more
    involved to the ICT sectors.

16
Problems faced by the government in disseminating
the correct information
  • Problems Encountered in ICT Application Issues
  • 1. High Govt. Taxes on Telecom services 15
    Service Charge, 13 VAT makeup around altogether
    31.5 extra charge on made calls.
  • 2. Telephone in Rural areas could not be
    increased as planned.
  • 3. Non-compatibility of various changing
    technologies in ICTs with the older ones.
  • 4. Not been able to migrate faster to 3
    Generation. Migrated from 2nd Generation to 2.5
    Generation.
  • 5. Relatively slow speed in Internet surfing.
  • 6. Lack of broadband accesses sufficiently.

17
  • 7. Payment problems due to the
    non-convertibility of Nepalese Rupee in foreign
    currency exchange the intended people cannot
    utilize the internet services for having better
    information.
  • 8. Lapses in Standardization of Training and
    academic courses of ICT education.
  •  9. Lack of sufficient public awareness
    campaigning on publicizing of ICT development as
    an essential issues and it is not a luxurious
    thing
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