India , Hand Sanitizer Market Size, Share, Growth & Forecast 2025

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FY2015 FY2025
INDIA HAND SANITIZER MARKET FORECAST
OPPORTUNITIES
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• Scope of Report
• Product of Interest (POI) Hand Sanitizer

India hand sanitizer market is expected to grow
at a robust pace over the next five years owing
to rising awareness about skincare and personal
hygiene, government campaigns towards encouraging
sanitation among rural and urban population and
increasing consumer inclination towards wellness
and healthcare products. Increasing concerns
regarding spread of various diseases, improving
living standards and rising health expenditure
are some additional factors boosting demand for
hand sanitizers in the country. Additionally,
hand sanitizers help in preventing transmission
of infection and communicable diseases as they
are effective in killing germs and
microorganisms.
DISTRIBUTION CHANNEL
PRODUCT TYPE

• Departmental/Convenience Stores
• Hypermarket/Supermarket
• Pharmacy
• Others

• Gel
• Foam
• Spray
• Liquid

REGION

• East
• West
• North
• South

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• Table of Contents

Table of Contents
S No. Contents Contents Contents Page No.
1. Product Overview Product Overview Product Overview
2. Research Methodology Research Methodology Research Methodology
3. Executive Summary Executive Summary Executive Summary
4. Voice of Customer Voice of Customer Voice of Customer
5. India Hand Sanitizer Market Outlook India Hand Sanitizer Market Outlook India Hand Sanitizer Market Outlook
5.1. Market Size Forecast Market Size Forecast
5.1.1. By Value Volume
5.2. Market Share Forecast Market Share Forecast
5.2.1. By Product Type (Gel, Liquid, Spray and Foam)
5.2.2. By Distribution Channel (Pharmacy, Departmental/Convenience Stores, Hypermarket/Supermarket and Others (Online, Direct Institutional Sales, etc.))
5.2.3. By End User (Household, Hospitals, Restaurants Hotels, Others (Schools, etc.))
5.2.4. By Region (North, South, East, West)
5.2.5. By Company (FY2019)
5.3. Market Attractiveness Index Market Attractiveness Index
6. North India Hand Sanitizer Market Outlook North India Hand Sanitizer Market Outlook North India Hand Sanitizer Market Outlook
6.1. Market Size Forecast Market Size Forecast
6.1.1. By Value Volume
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• Table of Contents

S No. Contents Contents Contents Page No.
6.2. Market Share Forecast Market Share Forecast
6.2.1. By Product Type
6.2.2. By Distribution Channel
6.2.3. By End User
7. South India Hand Sanitizer Market Outlook South India Hand Sanitizer Market Outlook South India Hand Sanitizer Market Outlook
7.1. Market Size Forecast Market Size Forecast
7.1.1. By Value Volume
7.2. Market Share Forecast Market Share Forecast
7.2.1. By Product Type
7.2.2. By Distribution Channel
7.2.3. By End User
8. East India Hand Sanitizer Market Outlook East India Hand Sanitizer Market Outlook East India Hand Sanitizer Market Outlook
8.1. Market Size Forecast Market Size Forecast
8.1.1. By Value Volume
8.2. Market Share Forecast Market Share Forecast
8.2.1. By Product Type
8.2.2. By Distribution Channel
8.2.3. By End User
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• Table of Contents

S No. Contents Contents Contents Page No.
9. West India Hand Sanitizer Market Outlook West India Hand Sanitizer Market Outlook West India Hand Sanitizer Market Outlook
9.1. Market Size Forecast Market Size Forecast
9.1.1. By Value Volume
9.2. Market Share Forecast Market Share Forecast
9.2.1. By Product Type
9.2.2. By Distribution Channel
9.2.3. By End User
10. Market Dynamics Market Dynamics Market Dynamics
10.1 Drivers Drivers
10.2. Challenges Challenges
11. Market Trends Developments Market Trends Developments Market Trends Developments
12. Value Chain Analysis Value Chain Analysis Value Chain Analysis
13. Policy Regulatory Landscape Policy Regulatory Landscape Policy Regulatory Landscape
14. India Economic Profile India Economic Profile India Economic Profile
15. Competitive Landscape Competitive Landscape Competitive Landscape
15.1. Company Profiles Company Profiles
16. Strategic Recommendations Strategic Recommendations Strategic Recommendations
17. About Us Disclaimer About Us Disclaimer About Us Disclaimer
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RESEARCH METHODOLOGY
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• Research Methodology

Market Profiling
Data Analysis
Data Collection
Data Validation
Developing List of Respondents
Formulating Questionnaire
In-depth secondary research was conducted to
determine top players in the India hand sanitizer
market, overall market size and segmental market
size.
The data was scrutinized using MS-Excel,
statistical tools and internal proprietary
database to obtain qualitative and quantitative
insights about the India hand sanitizer market.
Data obtained as a result of primary and
secondary research was validated through rigorous
triangulation.
TechSci conducted interviews with industry
experts and industry players for data collection
and verification.
In order to conduct industry experts interviews,
TechSci formulated a detailed discussion guide.
List of industry players and industry specialists
was developed.
Primary Research
Desk Research
Company Analysis

• Recent Developments
• Market Changing Aspects/Dynamics
• Government Policies
• Conclusion

• Market Participants
• Key Strengths

• Identifying Key Opinion Leaders
• Questionnaire Design
• In-depth Interviews

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• Research Methodology

• Baseline Methodology
• Our dedicated team of industry experts has
  monitored and analyzed various aspects of India
  hand sanitizer market. The team has analyzed the
  outlook of various segments of this market, while
  considering the major influencing factors such as
  rising health expenditure. The study includes
  market forecasting, which would enable our
  clients to take better decisions while planning
  their strategy to achieve sustainability in this
  market.
• Methodology Followed for Calculation of Market
  Size
• Market Size By Value Volume Market size, in
  terms of value volume, for the year FY2019 was
  calculated based on information collected through
  exhaustive secondary research and primary
  surveys, with various key opinion
  leaders/stakeholders, such as hand sanitizer
  companies, channel partners, market influencers
  end users, industry experts, and other industry
  participants.
• The team interviewed more than 15 20 hand
  sanitizer companies, 95 100 channel partners,
  125 150 end users, and 8 10 industry experts
  and other chain stakeholders in India hand
  sanitizer market to obtain the overall market
  size from FY2015 to FY2019, which was validated
  by the Delphi technique. Taking standard
  deviation into consideration, the market size was
  averaged out, to arrive at the market size data
  during FY2015-FY2019.

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• Research Methodology

• Respondents were asked about the current and
  future market growth rates, market shares by
  product type, by distribution channel, by end
  user, by region and by company. Removing the
  outlier responses, the geometric mean of growth
  estimates and supplier wise revenue shares
  generated across various segments were
  considered, to arrive at the final revenue
  shares. Revenue shares generated across various
  segments were further triangulated from other
  stakeholders.
• Methodology Followed for Calculation of Market
  Shares
• Market shares by product type, by distribution
  channel, by end user, by region and by company
  were calculated based on the responses received
  through primary surveys with industry experts, in
  which the respondents were asked about the market
  shares or revenue generated from various segments
  of hand sanitizer market. The final shares were
  calculated by taking the geometric mean of the
  responses gathered from key opinion leaders after
  eliminating the outliers.
• Methodology Followed for Forecasting
• TechSci Research performed periodical checks on
  data collected through the surveys with logic
  checks and analyzed the survey results in
  SPSS/Tableau Software.
• Data triangulation techniques were applied to
  fill the gaps and to present a more meaningful
  picture of the market. To forecast India hand
  sanitizer market, TechSci Research used various
  forecast techniques such as
• Moving Average
• Time Series Analysis
• Regression Analysis
• Econometric and Judgmental Analysis

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• Research Methodology

TechSci Research used its own forecast tool,
which is based on the growth of various allied
industries in respective regions. TechSci
Research also used the impact analysis during
short, medium and long term period to estimate
the demand and to reach accurate market numbers.
It should be noted that the figures compiled are
only for the organized market including market
share data.
Partial List of Companies Interviewed Key Secondary Sources
Reckitt Benckiser (India) Private Limited ITC Limited Dabur India Limited Hindustan Unilever Limited The Himalaya Drug Company Pristine Care Products Private Limited Wipro Consumer Care Limited Colgate Palmolive (India) Limited Godrej Consumer Products Limited Herbal Startegi World Bank TechSci Research Proprietary Database Knowledge Repository Company Annual Reports Industry Magazines Industry Reports News Dailies Credible Paid Databases
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INDUSTRY BRIEF
According to a recently released TechSci Research
report, India Hand Sanitizer Market By Product
Type, By Distribution Channel, By End User, By
Region, By Company, Competition, Forecast
Opportunities, 2025, hand sanitizer market in
India is forecast to reach 43 million by 2025
on account of growing consumption of hand
sanitizer, especially gel form of hand
sanitizers, which is mostly consumed by the end
users adopting a healthy lifestyle. The market is
witnessing a trend towards higher adoption of
hygiene products on account of rising concerns
among the young adults about their health and the
brand endorsements by film-stars contributing
towards increasing awareness about hand sanitizer
across the country. The product type segment of
India hand sanitizer market is categorized into
Gel, Foam, Liquid and Spray. Gel segment of hand
sanitizer market across the country accounted for
the majority share in 2019, followed by Liquid,
Spray and Foam segments. During the forecast
period, the Gel segment is expected to continue
its dominance due to higher consumer preference
towards this product segment on account of
enhanced convenience and better bacteria killing
ability. Moreover, inclusion of different
fragrance in hand sanitizers is expected to
occupy a prominent place in India over the next
five years. In 2017, Himalaya Wellness had
launched new sanitizers that are available in
different fruit fragrances including strawberry,
green apple, litchi, and orange. The distribution
channel of India hand sanitizer market is
categorized into Pharmacy, Supermarkets/Hypermarke
ts, Departmental/Convenience Stores and Others
(Online, direct institutional sales). Pharmacy
segment accounted for the largest share in India
hand sanitizer market in 2019, followed by
Supermarkets/Hypermarkets, and the same trend is
anticipated to continue during the forecast
period. Pharmacies and Supermarkets provides
consumers with an advantage of scanning the
product before buying, which helps them choose
the right product. Urban areas remain the
dominant consumption markets for hand sanitizers
in India. End User segments of India hand
sanitizer market include Household, Hospital,
Restaurant Hotels and Others. Household segment
accounts for the largest share in India hand
sanitizer market, followed by Hospitals. Both of
these segments will continue to be the leading
end users, with a cumulative share of more than
75 in the countrys hand sanitizer market during
the forecast period. In terms of regions, India
hand sanitizer market was dominated by West India
in 2019 on account of higher number of health
conscious customers, followed by South, North and
East regions. Major players operating in India
hand sanitizer market include Reckitt Benckiser
(India) Ltd., Hindustan Unilever Ltd., Dabur
India Ltd., Himalaya Drug Company Pvt. Ltd., ITC
Ltd., etc. In 2019, Reckitt Benckiser (India)
Ltd. held the major market share in the countrys
hand sanitizer market, and the company is
expected to continue its dominance through 2025.
Leading players are focusing on expanding their
hand sanitizer product portfolios to maintain
sustainable growth in the market. The companies
are also expanding their distribution reach
across an increasing number of pharmacies,
hypermarkets and supermarkets across the
country. India hand sanitizer market is expected
to grow at a steady pace due to the rising
awareness regarding spread of infections and huge
brands endorsements from famous celebrities.
Until now, teenagers and young adults have been
the primary buyers of hand sanitizers apart from
hospitals and healthcare facilities, however,
this is going to witness a change with COVID-19
outbreak resulting in consumers across age groups
increasingly using hand sanitizers., said Mr.
Karan Chechi, Research Director with TechSci
Research, a research based global management
consulting firm.
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SAMPLE DATA - SNAPSHOT
India Hand Sanitizer Market Size, By Value (USD
Million) By Volume (Thousand Units),
FY2015FY2025F
CAGR By Value Volume
CAGR By Value Volume
XX
YY
India Hand Sanitizer Market Share, By Product
Type, By Value, FY2015FY2025F
India Hand Sanitizer Market Share, By Company,
By Value, FY2019
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Report Name INDIA HAND SANITIZER MARKET
FORECAST OPPORTUNITIES FY2015 FY2025
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reports in number of areas to organizations. The
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a state-by-state basis to produce a unique
bottom-up model of a country, regional and
global industry prospects. Combined with the
detailed analysis of company activity and
industry trends, the result is a uniquely rich
evaluation of the opportunities available in the
market.
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