Top Influencers - Build Your Brand With Influencer Marketing

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Build Your Brand With Influencer Marketing
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Influencer marketing is the new cool when it
comes to building a brand image online. Thats
why over 90 marketers include it in their
marketing strategy. The question here is, are
you? A recent survey found out that businesses
can earn upto 18 for every dollar invested.
Heres how you can build your brand with
influencer marketing.
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In simple words, influencers are the social media
stars. They can influence choices of a multitude
of people who follow and admire them. Taking
advantage of this loyal audience base, brands can
partner with the influencers in order to increase
brand awareness and conversations. Thats
influencer marketing.  With more people than
ever trusting online influencers just like they
trust friends and family, influencer marketing
has huge potential for product and brand
building. 89 of marketers say that the ROI from
influencer marketing is comparable to or better
than other marketing channels.
Influencer Marketing
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Why Your Brand Needs It
Over 74 of consumers trust social networks to
guide their purchasing decisions, which makes
influencer marketing crucial for overall brand
building and marketing strategy.
Over 3.2 billion people spend more than 2 hours a
day on social media. Thats more than
6,400,000,000,000 hours each day, for 365 days a
year. And who rules the online world?
Influencers!
Influencer marketing has already surpassed the
print marketing industry, and is expected to hit
the 10 Billion mark very soon.
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But How?
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Step 1 Finding the Right Influencers
Influencer marketing can provide great ROI. But
only if your message goes to the right people.
That invariably means you should select right
influencers first. Depending upon your product,
budget, and target audience, decide the type of
influencers you want to hire, such as micro,
macro, or mega. Then shortlist the influencers
who have an online image that will suit your
brand. Do some competitor research. See whom they
are hiring. Once you have a list of potential
influencers, narrow it down to the candidates who
fulfill these three criteria
See how relevant the influencer is with your
brands image. If theyre not relevant, the
people who follow them would most probably have a
different taste than what your product offers.
Relevance
Finding a relevant influencer is essential, but
what good is it if they do not have a sizable
audience? Determine the reach of the influencer,
or how many people will be exposed to your
message.
Reach
Now that you have a relevant influencer with
necessary reach, the most important factor to
consider is their ability to drive measurable
engagement within the target market. How many
people can they actually influence?
Resonance
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When you figure out the best candidates for your
influencer marketing campaign, the next step is
to build a working relationship with them.
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Step 2 Maintaining a Working Relationship
Influencer marketing works best when both the
parties are benefitted. As this industry is
growing everyday, it is essential to maintain a
working relationship with your influencers so
they are happy promoting your product, and stay
loyal to your brand when the competitor proposes
another offer to them.  You can compensate
influencers with cash, free products, discount
coupons, sales commission, and also the creative
freedom. 77 of influencers said creative freedom
is important to them. Moreover, the longer you
partner with an influencer, the greater are the
rewards. Because with time, credibility of your
brand also increases.
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Step 3 Tracking Your ROI
This is the final step in the journey to build
your brand image through influencer marketing.
You can see how the campaign worked for you and
assess what worked and what needs improvement.
 Finally, the goal of influencer marketing is
driving potential customers to your own channels
on social media and your website. That is where
you can actually build your brand image.
Influencer marketing is a great way to attract
customers to your website where you can serve
them in the best possible way.
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THANK YOU