The Indian Shopping Search Engines

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The Indian Shopping Search Engines
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• Indian e-commerce market is constantly evolving
  and growing exponentially. It has not reached the
  saturation point of western e-commerce sectors
  yet, hence the market has a long way to go when
  it comes to e-shopping. There are plenty of
  options to buy products online but very few
  resources to search and compare. The go to option
  is Google but it is not helpful to find the best
  website, deals or prices. This gap has created a
  huge opportunity for many startups to come up
  with shopping search engines. This is a booming
  area for small and big companies to enter and
  specialize. Plenty of these websites function as
  a price comparing platform rather than a search
  engine. The Indian market is in grave need of
  smarter platforms for product search and to find
  new websites.

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• The market dictates that 175 million people will
  shop online in India by 2020. Since 100 FDI is
  allowed in the B2B e-commerce sector, the Indian
  e-commerce entity can grow to a whopping 84
  Billion by 2021 according to IBEF (Indian Brand
  Equity Foundation). The projected number of
  internet users in India will be 829 million by
  2021. It is not just the metropolitans, the tier
  2 and tier 3 cities are becoming top consumers of
  the e-commerce industry. Internet penetration in
  rural India is expected to grow as high as 45 by
  2021 compared to the current rate of 32.
  Quantifying the retail logistics market in India,
  it was estimated at 1.35 billion and is expected
  to grow 36 CAGR over the next three years.
• These statistics prove that there is a lot of
  potential for the industry to grow and increase
  in value. Here are the up and coming shopping
  search engines for Indias netizens in no
  particular order

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Google Shopping

• Google Shopping is allowing the users to go
  through offers, review prices from multiple
  sellers and find the products they are searching
  for. Customers can see the trending products
  across different categories, various deals, and
  compare prices using the advanced features. For
  retailers, the company is offering its 'Merchant
  Center' in Hindi, which will enable the sellers
  to list their products for Google Shopping,
  without paying for ad campaigns. The mogul of
  search engines is still struggling to find its
  feet in the Indian market. Their comparison site
  is still adapting to the needs of Indian
  Shoppers.

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Taglr

• Taglrs tagline states that it is Indias
  Shopping Search Engine. It has a unique structure
  with more than 180 websites and 8 million
  products. In the past 2-3 years, the website has
  managed to keep its bounce rate very low. With
  almost 5 million monthly visits, Taglr has a lot
  to offer for its B2C and B2B clients. Taglr
  showcases all the major categories like
  Electronics, Fashion, Home and Wellness. The
  company has recently launched ShopperAds, which
  is an ad platform for brands and retailers to
  promote their offers, products and services with
  ad banners. These ads help the brands leverage on
  Taglrs traffic to generate more business and
  create brand awareness. Taglrs social media
  presence is really strong with a great engagement
  rate.

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PriceDekho

• The website has a huge repertoire. It showcases
  product listings along with some advance features
  like price notifications that can be emailed to
  you, if you have shown interest in a product and
  it is available at a lower price. Pricedekho has
  also joined the nations coupon mania. There are
  payment options to use coupons and get additional
  discounts. The average visit duration is a little
  over a minute, with a bounce rate of more than
  62.

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MySmartPrice

• This website's main focus initially was on
  gadgets and small electronic products. But, now
  it has evolved to a more sophisticated platform
  with new sections for clothing and books across
  all the top e-commerce stores. Plus, it now
  offers coupons as well. The shoppers on average
  are spending almost 2 minutes on this website
  which proves that their engagement is really
  effective.

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Shoppingwish/Scandid

• Shoppingwish, which is also known as Scandid, is
  one of the newest in the bunch. After early
  growth, the startup site now has three million
  products listed from over 120 e-tailers. The
  website might include fashion, baby products, and
  home furnishings. Shoppingwish will also launch
  personalization of shopping search results based
  on a users social media cues. Even though the
  website has millions of visitors, the average
  duration shoppers are spending is around 30
  seconds.

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Pricecheck India

• Pricecheck is known for being a specialist in
  price comparison. The shoppers are getting
  smarter, they want to check multiple websites
  before buying any product. Pricecheck India
  attracts a very specific set of audience who want
  to compare prices to get the best deals. It is
  not exactly a shopping search engine but
  categorically, it is under the same umbrella.

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PriceBaba

• The website is for the metropolitan cities like
  Mumbai, Pune and Delhi. PriceBaba comes in as a
  way to find good prices among offline retailers
  for mobile phones. Pricebaba is a great example
  of how vast the market is and there is so much to
  explore. Even if the platform has something small
  and specific to offer, there will be dedicated
  users. PriceBaba has a very low bounce rate and
  the average visit span is almost 2 mins.

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Parting Thoughts

• The Indian market has presented itself as a great
  prospect for e-commerce innovations. There are a
  handful of search engines and most of them are
  not providing enough solutions for B2B and B2C
  needs. This provides an opportunity for platforms
  like Taglr to step up and dominate the market.
  One of the common concerns across all these
  websites is the user experience. Google Shopping
  and Taglr have been the only ones to provide a
  smooth interface and easy access.

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Thank You