Keyword Research for Digital Marketing | smbelal.com

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KEYWORD RESEARCH

• For Digital Marketing

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INTRODUCTION
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IMPORTANCE OF KEYWORD RESEARCH
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DM STRATEGIES REQUIRED FOR KEYWORD RESEARCH
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FINDING THE BEST KEYWORDS FOR YOUR CONTENT
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TABLE OF CONTENTS
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INTRODUCTION

• You know you have to find just the
  right keywords for your digital marketing
  campaign, but what are they? Its a big question,
  as well as an overwhelming one.
• To help you get a grasp on your
  keyword research, were sharing a few ways that
  other businesses unearth the right keywords to
  drive consumers to their sites. Best of all, you
  can get started with many of them right away!

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REASONS WHY KEYWORD RESEARCH IS SO IMPORTANT
Your competitors will beat you in search engine
results
It gives you topics for content
Keywords are what users search for
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Without them Google wont know what your content
is about
Youll understand user intent better
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DM Strategies required for keyword research

• Content marketing

• SEO

• Content marketing depends on keyword research to
  be successful. Youll need to do keyword research
  prior to creating content so that you know
  exactly what to talk about.

•  SEO is the process of improving your website so
  that it can rank higher in search engine results
  pages, and your pages cant be improved unless
  they target the right audience with the right
  keywords.

• Pay-per-click advertising

• PPC is a strategy in which you pay to place ads
  in search engine results, but you only pay when
  your ad is clicked. Your ads target customers by
  utilizing target keywords and the competition
  level of keywords is what determines how much you
  pay. 

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FINDING THE BEST KEYWORDS FOR YOUR CONTENT

• BE NOSY

• REVIEW YOUR ANALYTICS

• TRY GOOGES KEYWORD TOOL

• Go to your top three competitors
  websites and click CTRL and U at the same
  time. Youll be awarded the source code for the
  page. Now, click CTRL and F to see the find
  search box. Type in keyword and see what you
  get.
• If your competitors are trying to boost
  ranks for keywords, theyll probably have them
  listed in the meta tags toward the top of the
  source code. Write these down. You dont
  necessarily have to use them verbatim, but
  theyre a great starting point.

• Most analytics packages, whether free
  or paid, are going to have a keyword component.
  This gives you a better understanding of how
  people are discovering you online.
• Sometimes, the keywords wont make
  sense. But other times, youll start to see
  patterns emerging. Pay special attention to the
  language that people are using. If youre not
  mimicking their verbiage in your keywords, youre
  not going to have a high rank when they search.

• Google has a nifty free piece of
  software called the Google Keyword Tool. As soon
  as you set it up, you can start inputting
  keywords. The tool will then help you determine
  which variations of them will work best for your
  needs.
• You can also input your website into
  the Google Keyword Tool. Google will run a
  cursory search and send back ideas on keywords.

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KEYOWRD RESEARCH BEST PRACTICES
START WITH LOW-HANGING FRUIT, THEN BRANCH OUT
WHEN WRITING CONTENT AND USING YOUR KEYWORDS, AIM
FOR READABILITY
RECOGNIZE THAT KEYWORDS ARE GOING TO CHANGE
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•  Low-hanging keywords are basic, such as best
  organic cat food and buy cheap used car
  online. Organize some of the top low-hanging
  keywords, and then start to add to them to make
  them long-tail. 

• You wont be keeping the same keywords forever,
  and that means youll have to change your on-page
  optimization. As an example, does anyone say
  telephone anymore? Nope. We say cell phone,
  mobile phone, Android, iPhone, and maybe
  smartphone. That will no doubt change in the
  future, too. Stay on top of trends, and you wont
  get left behind.

• Keyword stuffing is never a smart idea.
  Typically, it backfires from a user experience
  (UX) standpoint, as well as a search engine
  ranking one. If youre new to content development
  and arent working with a professional web
  marketing team, start by only emphasizing two or
  three keywords on a page. A two to five percent
  optimization amount should get you a little
  traction.

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WRAPPING UP!

• Its time to do a little keyword research. Just
  30 minutes will get you to a better place than
  you are now and will show you how effective
  simple keyword researching measures can be.

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THANKS FOR WATCHING!

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