Best Stunning eCommerce Product Page Design Tips 2019

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18 Best Product Page Design Practices That Turn
Visitor into Customers
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Introduction -

• For eCommerce stores, if there is one element
  which is having a great impact on its sales is
  the Product page design.
• You must have also shopped online. Almost
  everyone does these days. Have you ever purchased
  any product from an online store having a
  cluttered and poorly designed product page?
• The Product page is the place where most of the
  time customers decide whether to buy the product
  or not. Thus, should be effective enough to
  convince the customers to buy from your store.
• Lets have a look at the product page design
  practices which can improve eCommerce sales and
  conversions on your store.

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Product Page Design Practices -

• Product URLs -
• Product URLs is a vital part of a product page
  which should not be ignored. You might be
  thinking as to how a product URL can affect the
  conversions? A product URL which clearly
  specifies the destination you are going to land
  on clicking it can be considered as the perfect
  one.
• This would help in increasing the CTR (Click
  Through Rate) of your website and improve sales.
• Product Titles -
• Product title is something which is first shown
  to your prospective customers before they even
  enter your store. Yes, in SERPs, your product
  titles are shown and should be attractive enough
  to make people click on it.
• Agreed, that product titles should be SEO
  friendly but they should not be stuffed with
  keywords. Your product title should make sense
  for humans too. Google considers user intent
  above anything else these days.

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• 3. High-Quality Images Videos -
• The biggest challenge of selling on the online
  store is that your customers cannot touch and
  hold your product. The options left with you
  through which you can make them feel the products
  are images and videos.
• The quality in terms of resolution and size of
  product images should be appropriate on your
  product page.
• The product images should be zoomable so that
  your customers can view the products in detail.
• Multiple product images should be given from
  different angles. For example, if you are selling
  a dress, you can display different photographs
  showing the front, back, side, and the neckline
  of the dress.
• Maintain consistency in terms of the background
  of the images to give a professional look to your
  online store.

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• 4. Unique and Persuasive Product Descriptions -
• To convince a customer to buy a product, you need
  to display maximum information about the product.
  Keep the product description unique. Just dont
  copy it from a respective brand site if you are
  selling a branded product.
• Also, you need to ensure the style in which it is
  written. No one would like to read long
  paragraphs. Keep it short and crisp. Use bullet
  points, as that would be easy for your customers
  to read the specifications of the product.
• Your product description should be convincing
  enough to sell your products. Mention what is
  unique about your product and how its qualities
  would help your customers.
• Any detail of the product lacking in the product
  description can make your customer leave your
  website and move on to another online store. So,
  this can be a quite crucial element of your
  product page.

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• 5. Size Chart -
• Having clothing accessories online store? If
  yes, a size chart becomes a must-have for your
  online store. It is quite frustrating to receive
  a size which doesnt fit well with your customer.
  
• Thus, the customers always want to have a look at
  the size chart before they purchase confidently.
• 6. Appealing Call To Action -
• The call to action which can be Add to Cart or
  Buy Now buttons should be appealing enough for
  your customers to click. Choose a suitable
  location and color for your call to action button
  so that it is easy to find and use by your
  customers.
• Also, ensure that it works properly before your
  website goes live. Test it properly and check its
  functionality.

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• 7. Customer Reviews -
• As per eMarketer report, for 35.9 internet
  users, reviews are very important, whereas, for
  44.8 internet users, reviews are somewhat
  important while deciding whether to purchase a
  product or not.
• Reviews make it easy for customers to make
  purchase decisions. So, encourage your past and
  present customers to post positive reviews about
  your products and improve conversions.
• 8. Trust Badges and Seals -
• Having trust badges and seals on your product
  page would help you in gaining the trust of your
  customers. Especially, if your brand or store is
  not very popular, the winning trust of first-time
  buyers is very important.
• When there are so many eCommerce frauds going on,
  people are reluctant towards trusting any online
  store without trust badges and PCI (Payment Card
  Industry) Certification.

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• 9. Transparent Information -
• If you are a customer and after reaching to the
  checkout page, you come to know that you need to
  pay more than the product price for the shipping
  will you buy the product?
• Or, If you come to know on the checkout page that
  you would receive the delivery after 10 days and
  you require it within 1-2 days, will you buy the
  product?
• 10. Breadcrumbs -
• The breadcrumbs on your product page make your
  store user-friendly. After landing on your
  product page, if your shopper wants to go back to
  the product catalog, the breadcrumbs make it easy
  for them to navigate easily.
• This would not only help customers but also help
  you by reducing the bounce rate of your online
  store.

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• 11. Optimized Page Speed -
• You might be having a beautiful design with
  appealing images and video on your product page,
  but if it doesnt load quickly, you might end up
  losing customers.
• Moreover, the customers who have found that your
  website doesnt load quickly, are never likely to
  return back to your store again.
• 12. Responsive -
• With so many devices and platforms available
  these days, you never know from where your
  customer is browsing your store. Keep your store
  responsive so that it is best viewable on other
  devices besides desktop-like smartphones,
  tablets, etc.
• Besides being viewable properly, your product
  pages should be loading quicker and providing a
  seamless checkout process on all the devices.

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• 13. Option to Subscribe -
• Selling subscription-based products has become
  trendy these days. If you are selling grocery or
  any kind of beauty product which is required
  regularly, you can provide a discount if the
  customer subscribes to that product.
• By providing this option, you are guaranteeing
  the purchase of the same product for months
  altogether and ultimately increasing revenue.
• 14. Social sharing buttons -
• You can also ask your customers to share their
  purchase from your store. If it is a unique
  product, it can attract many other buyers too
  from social media platforms.
• This is a clever way to market your products on
  various social media platforms where users are
  increasing day by day.

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• 15. Customer Support -
• What if your customer is having a query and is
  stuck up on your product page not able to decide
  whether to buy or not? Give them options to
  contact you instantly from the product page
  itself.
• Those options would be to get live chat
  integrated as well as providing information about
  the phone number and email id. Ensure, that your
  live chat and phone is available 24/7 for your
  customers and email is responded as quickly as
  possible to retain the customers.
• 16. Live Stock Level -
• To create a sense of urgency on your product
  page, you can show the livestock level of that
  particular product. If the buyer is desperate to
  buy the product and finds that the quantity is
  low, they are likely to purchase instantly.
• Also, you can show how many people have purchased
  that product. This can also encourage online
  shoppers to buy the product.

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• 17. Show Related Products -
• Related products recommendations on the product
  page can increase the cart value and overall
  revenue of your online store. This is not only
  beneficial for you but also makes the job of
  finding related products easy for your customers.
• It saves your customers time and if you give
  them customized recommendations, the way Amazon
  gives, they would like to come to your store on a
  repetitive basis.
• 18. Visibility on Google -
• Last, but most important is the visibility on
  Google.
• All the above tactics will fail if your product
  page fails to rank well in search and get
  visitors.
• Ensure, that you have used proper meta tags,
  Heading tags and assigned relevant ALT tags to
  the images in order to get ranked in Google
  search engine result pages through keywords
  relevant to your products.

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Conclusion -

• Your eCommerce website sales depend on how well
  you have designed your product pages. Everything
  from product title, images to call to action,
  each and every element of your product page can
  affect your sales figures.
• None of the above aspects relating to product
  page design can be ignored to create
  out-of-the-box and superior product pages.
• If you have any questions on the above-mentioned
  product page design practices, you can get in
  touch with QeRetail an agency helping eCommerce
  companies in designing, managing and marketing
  their websites.

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