Annamalai Study Material by DistPub – Consumer Behaviour

1
Consumer Behaviour
DistPub Team
Q1 Review the activities undertaken by marketing
oriented firms and show the relevance of consumer
behavior of each activity.
Q2 Explain how the product manager of a
breakfast cereal might change consumer attitudes
toward the companys brand by a) Changing
beliefs about the brand b) Changing beliefs
about competing brands c) Changing the relative
evaluation of attributes d) Adding an attribute
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2
DistPub Team

• Q3 What kind of marketing and socio cultural
  inputs would influence the purchase of
• A TV with inbuilt recorder
• b) A concentrated liquid laundry detergent
• c) A fat-free ice cream
• Q4 Think of a recent major purchase your family
  has made. Analyze the roles performed by various
  family members in terms of the following
  consumption roles
• a) Influencer
• b) Decider
• c) Buyers
• d) Preparers
• e) Users
• f) Maintainers
• g) Disposers

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