All you need to know about geofencing, its benefits and plugins

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All you need to know about geofencing,
benefits and its plugin
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• Geofencing is a process of using a geofence in
  order to target mobile users.
• This technology is used by the marketers to
  collect information about and target their
  customers as they enter, leave or stay in
  specific areas known as geofences.
• It uses Wi-Fi, GPS or RFID (Radio Frequency
  Identification) to trigger a response on the
  mobile devices to target the consumers for
  advertising.

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• In advertising, the mobile device enters this
  virtual fence, the technology specifically be
  used to automatically trigger the display ads or
  SMS messages, directly to the users smartphone
  via apps.
• You can define the amount of time usually up to
  30 days after a prospect enters your geofence in
  order to target them with mobile advertisements.

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What is Geofence?

• It is a virtual perimeter making a real
  geographic area and you can see it as a virtual
  fence.
• The area can either big as a city or small as
  a building. It can take different shapes. For
  straightforward use cases, it could be round. For
  complex situations, marketers could build a
  polygon shaped geofences.
• Keeping the user engaged is difficult and due
  to the overload of commercial messages they
  receive, users filter out the noise.
• It provides a lot of insights about users
  content and surroundings that helps the marketers
  to adapt their communications accordingly.

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To create an exact geofence

• A map is used to draw a boundary around the
  area where you want to target the consumers in,
  such as your own business, competitors business,
  the public area like a shopping center, park or
  even a specific event.
• By using the Geofencing platform, shapes will
  be created around the areas that you wish to
  target to create the geofences.

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With geo-fencing, marketers can do the following
things Location insights about users offline
behaviours are collected, they are Audience
segmentation Retargeting Personalization
Competitive intelligence and online-offline
attribution. Location relevant content has to be
sent to the mobile users Based on the recently
visited location, the information will be
collected and sent to the users. This will
increase the engagement of the app.
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Geofencing can be used in different possible
ways. Below are some of the examples of how the
marketers in various industries got associated
with Geofencing
Automotive The users will be retargeted who have
visited a car dealership (either yours or
competitors). Coupons By using the location
data, we can track the store visits initiated by
coupons. Retail Promotional messages can be
sent to the shoppers who are passing by a store
to drive visits. Mobile payments The places can
be reminded to the users to pay which was
previously visited.
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Hospitality In this industry, they capture the
feedback shortly after visitors step out of the
hotel. Travel Enriching the user profiles along
with the travelling history will be ultimately
useful for future targeting. Food reviews
Popular dishes will be suggested to the guest who
visits the particular restaurant before. Coffee
chain Discounts will be given to the returning
customers to build loyalty.
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Geofencing technology
The main function of Geofencing is that it uses
the location services to detect a users device
within the predefined zone. It is specifically
used in order to trigger a notification or track
visits. Depending on the provider, the location
services can be varied. Geofencing can
use -Wi-Fi -GPS -Cellular It is important to
note that your app users have to opt-in for
location services in your app for Geofencing to
work.
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Geofencing v/s Geo-targeting Both are used for
location-based marketing. The main difference
lies in the target range and how it generates the
location data.
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• Geotargeting
• Location technology??IP address
• Target range??Large (Using state or zip code)
• There is no real time targeting, it doesnt
  collect any location data and there is no
  hardware and maintenance.
• It is best for browser marketing.

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Geofencing Location technology??Wifi/Cellular
Target range??Medium to large (It targets the
store and neighborhood). It collects the
location data and best for mobile and app
marketing.
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Benefits of Geofencing ads

• When you use Geofencing marketing to advertise
  the business, you can able to target the users
  based on their proximity to your business and
  could reach the local consumers when they are on
  their smartphones.
• This would help to spread the name of the
  company and its services to consumers near your
  business.
• Consumers may not initially react to your ads,
  but this way helps to build the brand with
  potential customers in a specified area.

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• People will remember your business next time
  when they are in the market for specific products
  or services.
• It is a very effective and efficient way to
  target the customers at a hyper-local level in
  order to increase the brand awareness and
  conversions in your area.

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Geofencing plugin for revive adserver

• When Geofencing technology itself holds so
  many benefits, the featured plugin is incredible
  in its performance.
• Geofencing plugin for revive adserver is a
  location-based marketing technique which lets the
  marketers send the notification to the users in a
  particular geographic area.

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Compatibility Target Device ? Smartphones and
tablets. Operating system ? Android and
ios Mediums ? Wi-Fi, Cellular Data, RFID
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Ad Formats
The ads appear in the following two formats ?
Notification ad format? ?In the notification
area, ads will pop up on android or ios devices.
When the user clicks that ad, they will be
redirected to the particular website. ? Banner
ad format? ?This ad will come with a full banner
image or in a text form. When the user clicks
that, they will be redirected to that site.
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Benefits of a plugin
Reach and the engagement are high When the
right ads offered at the right time to the right
person creates a huge engagement to the business.
This will drive the new and potential customers
to the market area. Targeting When you target
the customers via ads or messages in the defined
geographical area, the possibility of attracting
the customers will be more.
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Marketing based on their need After analyzing
the need of the consumers with the previous
behavior and interest, we can target them with
the relevant sources. This obviously improves
the efficiency of the business. When they
receive the contents with the relevancy, they
will remember the products or services for their
next time purchase. The positive impact will be
created in their minds.
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Return on Investment When we invest anything
in business, all we expect is to get the desired
outcome. In this technique, we could analyze the
response and engagement of the users very
clearly. The optimized marketing strategy will
always lead to a better ROI. Strategic
reports When you have insights about the
customers like what they are into and how much
time they are spending in a particular place,
which is the most appropriate target statement,
what is the right way to approach, these are the
things need to be considered for expanding the
business.
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