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... will provide the apparel industry with a blueprint in ethical and sustainable production. ... for the Indian apparel/ textile industry to choose the path ... – PowerPoint PPT presentation

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Title: PowerPointPrsentation


GREEN GARMENTS An Idea to Combat Climate
Change Presented by Ms. Sreeranjini R.
Nair Technical Assistant GTZ CDM India
  • The only course of action to change
    business-as-usual practices and genuinely reduce
    any emissions that contribute to global warming
    is the reduction of on-site energy consumption,
    and a switch from fossil fuel to renewable energy.

Clothing is responsible for approximately one ton
of each individuals CO2 emissions (including
washing and drying)
  • Green Garments/apparelwhat does it mean?
  • Garments that are
  • Organic and ethically made.
  • Manufactured solely using sustainable renewable
  • It can be considered as the immediate and
    practical solution for the apparel/textile
    industry to combat their biggest challenge- the
    Climate Change

How the idea of green garments be made
possible? Low impact farming Environment
friendly production methods Renewable energy
Low water footprint Transportation
Biodegradable packing Wash cool / Line dry

Low impact farming organic farming that is no
use of petroleum based chemical fertilizer,
pesticide or herbicide hence less reliant on
fossil fuels Using regions where organic cotton
is planted and harvested by hand - without
mechanization Low Water Footprint It can take
more than 20,000 litres of water to produce 1kg
of cotton, equivalent to a single T-shirt and
pair of jeans so the best choice would be to use
region that receives up to 95 of its water from
the monsoon rain. This will also reduce the need
for large-scale irrigation projects, which often
deprive local villages of scarce water resources
by draining lakes and rivers.

Waste water treatment The processing of the dye
effluent should take place in a controlled
closed- loop purification system that uses
treatment ponds, sand filtration and reverse
osmosis to convert the wastewater into clean
water. Transportation No Airfreight policy
-transport goods by containerised ocean
shipping, and therefore the carbon footprint
generated by transporting the apparel to foreign
nations is negligible, more like a carbon
  • Bio degradable Packaging
  • PVC-free packaging
  • Using 100 recycled cardboard boxes
  • Wash- cool Line-dry instruction
  • Consumer instructions to Minimise /no use of
    machines for washing and tumble drying.
  • Recommend eco-friendly detergents, which have
    minimal aquatic toxicity and will biodegrade
    quickly and completely.

TrendsetterEarthPositive Apparel The most
progressive ethical clothing on Earth
  • Carbon Trusts (an UK Govt. Establishment) first
    carbon reduction label for textile products
  • Earth Positive is a unique product, a unique
    concept and has sell-through into every
    conceivable industry sector. Earth Positive is a
    new business opportunity with none of the
    negative effects of conventional business.
  • A green revolution in the promotional Carbon
    neutral apparel
  • The purpose of EarthPositive apparel is to pass
    forward competitive advantage to companies
    looking for ways to act on climate change using
    real products.

  • The development project for EarthPositive
    apparel, that has taken two years to complete,
    will provide the apparel industry with a
    blueprint in ethical and sustainable production.
  • The Carbon Trust has asked for EarthPositive to
    be used as a Case Study, so that the clothing
    industry will benefit from their research and
  • EarthPositive apparel has reduced the carbon
    footprint of a T-shirt by up to 90.
  • made in carbon neutral manufacturing facilities
    in India, from low impact organic cotton,
    cultivated from areas which support Low water
    footprint and is distributed through carbon
    neutral warehouses and offices in London that use
    only renewable green electricity.

  • The primary energy source for EarthPositive
    apparel is thirty massive wind turbines that
    generate a continuous source of renewable
    electricity and also follows No Airfreight
  • Earth Positive apparel is a 100 organic product,
    produced under the Global Organic Textile
    Standard and certified by The Control Union and
    The Soil Association.
  • Ethically made-The manufacturing facilities have
    been audited by the Fair Wear Foundation, and are
    being licensed by the FLO Fairtrade Labelling

  • Changing consumer attitudes to climate change,
    present forward-thinking companies with an
    opportunity to develop and market low-carbon
  • Any Company that makes an early public
    commitment to carbon reduction in the public eye
    may be perceived as the industry leader on
    climate change.

  • The pursuit of carbon reduction may act to
    promote or safeguard the reputation and brand
    value of a firm thereby supporting both the book
    and market value of the company Hence time is
    ripe for the Indian apparel/ textile industry to
    choose the path of being Carbon Neutral

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