Buying Products Through Virtual Reality and 360 Video

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Buying Products Through Virtual Reality and 360
Video
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• With the proliferation of the Internet and the
  ever-developing world of technology, it seems
  like everything is going online. Gone are the
  days when shopping means having to go to a mall
  or a shop, physically search and hunt for a
  dress, a bag of or a makeup that you need, and
  exerting all that effort to hop from store to
  store to find the perfect item you need.

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• Today, there is online shoppingwith just a smart
  phone and data connectivity, you can do shopping
  anytime and anywhere. Products are available for
  virtual viewing with samples of actual use or
  application to give shoppers a better perspective
  of the product.

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• What makes this more interesting is that just
  like physical shopping, you can ask sellers real
  time about the product and even read reviews from
  past buyers or users to get a better opinion of
  how good or bad it is. And just like that, with
  an online payment as well, you can expect the
  package delivered on your doorstep in a few days.
  The world we live in, right?

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• While it may seem like this may so far be the
  best way to do online shopping, wait until you
  hear about virtual reality and 360 video and how
  these two are the future of shopping.

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• Virtual reality is a computer technology that
  utilizes the use of multi-projected environments
  through a virtual reality headset that aim to
  produce images, sounds, and sometimes even
  sensations to mimic the physical presence in a
  virtual environment.

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• A 360 video on the other hand, are videos that
  are taken by an omnidirectional camera and
  records a view in all directions, recorded at the
  same time. The user who plays back the video has
  full control of which direction he would like to
  see. These two advancements in technology bridges
  that will make online shopping better.

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• Take for example, shopping for home furniture.
  You cannot just borrow sofa sets and accent
  pieces so you can try it at home and see if it
  sits well with your other furniture. However,
  through the interactive nature of e-commerce
  tools such as virtual reality and 360 video, you
  can upload actual pictures of your home in a
  platform and try on furniture so you get an
  actual visuals of how it would look like in real
  life.

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• Certainly saves you time and effort and gives a
  whole lot of new experience of shopping. The same
  goes for apparel and other items but instead of
  uploading your picture and trying on some clothes
  virtually, you get to take an online tour of the
  shop and scrutinize items of your interest on
  your phones.

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• A number of shops from different parts of the
  world are starting to venture on this and
  although it may seem like its still a long way
  to go before virtual world takes over shopping,
  its a fancy sight to imagine a marketplace where
  marketing costs are cut, reduced return rate, and
  provide sophisticated analytics for brand owners
  and retailers.