iPhone Component Survey

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Which Type Of iPhone Do You Own? The 6S and 6
Plus Are The Most Common Australian iPhones
1. Analysis

• We surveyed 500 Australian phone users just
  before the release of the iPhone 8 / iPhone 8
  Plus / iPhone X.
• iPhone users made up 42 of respondents to our
  survey. That makes Apple users the biggest single
  group of phone users. This percentage
  demonstrates the importance of the iPhone to the
  market and the dominance Apple enjoys.
• As expected, more recent iPhones, the iPhone 6
  and 7 family make up the majority of iPhones in
  use in this country.

Proportion of Respondents
Proportion of iPhone respondents
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iPhone Users Where did you get your iPhone?
2. Analysis

• We asked iPhone users Where did you get your
  iPhone?
• The most common responses were direct from a
  telco store, for example Optus or Telstra, either
  online or in retail.
• These numbers are likely to indicate the
  situation two years ago, when most signed up.
  High Street retailers are an increasingly popular
  way to buy phones.

Proportion of Respondents
Proportion of iPhone respondents
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iPhone User When Did You Last Compare Your Plan
? Most common answer ? I Cant remember
3. Analysis

• We asked iPhone users When did you last compare
  your phone plan's cost features?
• The frequency of comparison for iPhone users is
  Impacted by relatively high proportion of the
  base which is tied in to a contract.
• However, the most common answer was I cant
  remember at 25 of respondents. Thats a longer
  interval than the average Android user.

Proportion of Respondents
Proportion of iPhone respondents
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iPhone Users How Much Data Do You Use ? The
Bigger The iPhone The More Data You Use.
4. Analysis

• Generally, the research shows that iPhones use
  more data than other devices.
• It also shows that bigger iPhones devices
  (iPhones with bigger screens) use more data than
  smaller iPhones.
• Our data showed the same trend as indicated by
  the fact that iPhone 7 variant users use bigger
  data bundles than their iPhone 6 family
  equivalents.

Proportion of Respondents
Proportion of iPhone respondents
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14 of iPhone Users Intend To Upgrade To The
iPhone 8 / iPhone 8 Plus / X
5. Analysis

• We asked Now You know The Australian price, do
  you intend to upgrade To The New iPhone 8 (from
  1079) / iPhone 8 Plus (from 1229) / iPhone X
  (from 1579) ?
• Most likely to upgrade were iPhone 4, iPhone 4S,
  iPhone 6 and iPhone 6S users.
• iPhone 6 iPhone 6S contracts will be coming to
  an end shortly and many users will be eligible
  for upgrades.
• Not a single other phone type user (e.g.
  Samsung, Google Pixel) in our survey intended to
  upgrade to the new iPhone.

Proportion of upgrading iPhone users
Proportion of iPhone respondents
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iPhone Users Are Sophisticated gt50 Know They
Need To Do The Maths To Compare Contracts
6. Analysis

• We asked What's the best way to minimize the
  cost of your phone over the time you own it?
• iPhone users are more likely than Android users
  to do the maths and compare the total cost they
  will pay over 2 years.
• WhatPhone calculations show its possible to save
  between 10 and 20 over 2 years buying the new
  iPhone outright and adding a SIM to it.

Proportion of Respondents
Proportion of iPhone respondents
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Method Of Upgrade (Of iPhone Users Who Will
Upgrade to the iPhone 8 / iPhone 8 Plus / iPhone
X)
7. Analysis

• Around half of the iPhone users who will upgrade
  intend to buy their phone outright and add a
  SIM.
• Phone companies and the Apple store are still the
  most common place for people to buy their
  iPhones.
• Nearly 70 of iPhone buyers buy their device from
  either a telco or the Apple store (retail
  online.)

Proportion of respondents who are upgrading
iPhone users
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iPhone Users Would you consider buying a phone
plan from an unknown / lesser known brand if it
was cheaper and offered the same service and
benefits?
8. Analysis

• We asked Would you consider buying a phone plan
  from an unknown / lesser known brand if it was
  cheaper and offered the same service and
  benefits?
• Around 45 of iPhone users are open to the idea
  although they may need some reassurance to do so.
• This result shows iPhone users sophistication.
  The ability to do this is an important part of
  saving money on your iPhone.

Proportion of Respondents
Proportion of iPhone respondents
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iPhone Users Most Old Australian iPhones Are
Sitting In Drawers
9. Analysis

• We asked iPhone users What did you do with your
  old phone ?
• The results show another layer of affluence among
  iPhone users. 45 of old iPhones are sitting in
  drawers at home presumably for use as a backup.
  
• iPhone users are also more generous than Android
  users. iPhone owners are more likely to gift
  their old device to a friend or family member
  than Android owners.

Proportion of Respondents
Proportion of iPhone respondents