HOW TO PROMOTE ECOMMERCE VIA FACEBOOK

1
HOW TO PROMOTE ECOMMERCE VIA FACEBOOK
2

• Ecommerce or the process of buying and selling of
  goods online can easily be called one of the
  biggest technological marvels of this digital
  era. The experience of having access to your
  favourite stores at any hour of day or night is
  un-parallel. Facebook is undoubtedly one of the
  biggest social media platforms and therefore if
  you wish to drive the traffic and tap the right
  audience, you must promote your ecommerce
  business via facebook.

3

• Facebook is a great place to connect and build
  relationship with the prospect and future
  clients. The Ecommerce Marketing experts at
  Sofftek Solutions can help you in generating
  sales and flourishing your business via Facebook.
  The Facebook Business Manager at Softtek
  Solutions recommends the following ways in which
  you can promote your business via Facebook.

4

• Use dynamic ads and Images- Using dynamic product
  ads based on the customers activities on your
  site, increases the chances of bringing them
  back. Also images perform the best on facebook as
  compared to any other type of posts. You must
  keep in mind that the images which are self-
  explanatory will obviously get higher engagement
  than the ones which need further
  elucidation. Facebook Advertising in a highly
  successful social media marketing tool.

5

• Create Themed product collages- Creating the
  similar kind of posts and images can be very
  repetitive for the viewers as well as the maker.
  You could make your product images more
  interesting and visually more striking by
  creating collages that place similar themed items
  together.

6

• Run giveaways and contests-Survey has shown that
  42 of people on Facebook press the like button
  of a brand in order to get the coupons or free
  giveaways. Offer a deal or a package in such a
  way that lures them to engage with you and your
  page.

7

• Time sensitive discounts-For Ecommerce sites
  dealing with clothes, lifestyle, apparel etc.
  Taking out time sensitive discounts is a great
  way to trigger a psychological wave for shopping.
  Minimum purchase limits is also an effective
  incentive to indulge the buyers.

8

• Caption contests-People love interactive and fun
  filled activities. Caption contests are a great
  medium to ram up engagement and get the people to
  interact with your content.

9

• Free shipping-You may not have a free shipping
  facility as a permanent and recurring feature.
  However doing do occasionally can be a compelling
  factor and get the buyers excited. Usually
  holiday season is the time people are willing to
  indulge so you could coincide the free shipping
  around the same time.

10

• Use a custom Facebook store app- Custom apps like
  Facebook store app places a tab on your facebook
  page. It is an official shopify app through which
  you can publish your products and collections to
  your facebook page. This visible tab can help
  your shopping experience by bringing the products
  right inside Facebook itself.

11

• It is mandatory for the Ecommerce businesses to
  indulge in Facebook Marketing and strike a
  balance between creating engaging content and
  gently cajoling the audience into buying their
  products.