SEO(Search engine optimization)

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SEO (Search Engine Optimization)

• SEO is a marketing discipline focused on growing
  visibility in organic (non-paid) search engine
  results. SEO encompasses both the technical and
  creative elements required to improve rankings,
  drive traffic, and increase awareness in search
  engines.  If you have ever wondered why some of
  these websites rank better than the others then
  you must know that it is because of a powerful
  web marketing technique called Search Engine
  Optimization (SEO).

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Types of SEO

• White Hat SEO
• Black Hat SEO
• Gray Hat SEO

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White Hat SEO

• White Hat SEO is technique to follow the rules of
  search engine, and ensure that the article that
  we post are our own and in accordance with the
  title, this will increase our ranking in search
  engines, visitors will see it and will return
  again. White hat SEO is like creating content for
  the search, not for search engines by making
  content easily.

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Black Hat SEO

• Black Hat SEO refers to a set of practices that
  are used to increases a site or page's rank in
  search engines through means that violate the
  search engines' terms of service. The term "black
  hat" originated in Western movies to distinguish
  the "bad guys" from the "good guys," who wore
  white hats. Recently, it's used more commonly to
  describe computer hackers, virus creators, and
  those who perform unethical actions with
  computers.

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Gray Hat SEO

• Gray Hat SEO is an SEO practice that's riskier
  than White Hat SEO, but one that may or may not
  result in your site being banned from search
  engines and their affiliate sites. Generally,
  Gray Hat SEO practices belong in neither
  the Black Hat nor White Hat category because the
  terms of service regarding the issue are unclear.

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Benefits of SEO

• Increased Traffic
• ROI
• Cost Effectiveness
• Increased site usability
• Brand Awareness

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Increased Traffic

• Top positions on the search engine result pages
  receive a majority of the impressions and clicks,
  so ranking in these top positions can result in
  significant traffic increases for your website.

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ROI (Return on Investment)

• SEO provides track able and quantifiable
  results, regardless of whether you are an
  ecommerce or non-ecommerce site so there are no
  qualms when it comes to ROI. SEO agencies are
  able to track nearly every aspect of their
  strategy, like increases in rankings, traffic and
  conversions.

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Cost effectiveness

• SEO is one of the most cost-effective marketing
  strategies because it targets users who are
  actively looking for your products and services
  online. SEO's inbound nature helps businesses
  save money as opposed to outbound strategies like
  cold-calling. While cold-calling can still be an
  effective strategy, the leads generated cost 61
  more than leads generated by an inbound strategy
  like SEO.

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Increased site usability

• In an effort to make your website easier to
  navigate for the search engines, SEO
  simultaneously helps to make your website more
  navigable for users as well. SEO consists of
  rearranging the site's architecture and links to
  make pages within the website easier to find and
  navigate.

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Brand Awareness

• Since top position rankings result in
  significant impressions, having your website in
  these top positions on the result pages
  translates to more exposure for your website.
  Plus, being on the first page for your targeted
  keywords not only helps users to associate your
  brand with those keywords, but it instills trust,
  since companies on the first page are generally
  perceived to be more trustworthy.