Learn the Latest App Marketing Strategies and Trends of 2016

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Overview

• Even before you have your morning coffee the
  first thing you do is check 2 to 3 apps in your
  smartphone like the news app, social media app or
  some messaging apps.
• If you are in app development and have spent
  countless amounts of hours to make a perfect app
  and are totally ready to be released into the
  public
• It is important to understand that the marketing
  plays an important role a huge contribution in
  download of the apps.
• Below given is the list of latest app marketing
  strategies of 2016 what all to expect from the
  app marketers to market the apps.

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Users Turning to Mobile apps from Websites

• Top websites are now turning into apps are also
  paying more attention on the apps rather than on
  their websites.
• This is because the users are now spending most
  of their time on online mobile apps rather than
  on websites.
• Special benefits of apps over the website like
  the apps bypassing the need of internet further
  attract the users towards it.
• If you search online shopping product from your
  mobile you might have noticed that the link will
  be automatically opened in an app or a link from
  where you can download it.

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App usage from Social Media

• 2016 will be a huge jump for the app marketers
  with a totally new way of using social media to a
  new extent.
• The mobile apps will be reached more through the
  social media in this year because the social
  media is now being used more on mobile devices
  than on desktop.
• Right users for the app can be easily targeted
  according to the geographical location, age,
  gender using the social media apps.
• App development companies are now using Pinterest
  as well as YouTube to drive traffic into the app
  and to increase the rate of downloads in it.

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A Multiple Approach to Get Maximum Users

• Mobile app marketers can reach to their users by
  many ways using push notification, in-app
  notifications, emails.
• These multiple approach to reach the users will
  increase user interaction give complete
  desired output for it.
• A push notification will be sent to the users in
  case he has not opened the app if user has
  pushed the notification then an email will be
  sent to that person.
• A multiple approach method to reach the users of
  your app will be one of the most desired method
  of receiving the messages result in the best
  engagement of the app.

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Promotion of apps through videos

• Video is a highly traffic generating method for
  the app it is increasingly becoming noticeable
  by this year you will also be seeing videos on
  search ads with Google.
• The video usage on the mobile phones is heavy and
  they are all coming from the app than the mobile
  website.

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Promoting Apps through Other App

• We have seen paid promotions were one app promote
  other app with the link of other app within the
  first app.
• The same developer of 2 app also promotes each
  other.
• Some examples of these are Share It who promotes
  Clean It and CloneIt app also True Caller who
  promotes True Messenger app.

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