PSY 322 Innovative Educator/psy 322.com

About This Presentation
Title:

PSY 322 Innovative Educator/psy 322.com

Description:

For more course tutorials visit www.psy322.com PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis PSY 322 Week 1 DQ 1 PSY 322 Week 1 DQ 2 PSY 322 Week 2 Individual Assignment Marketing Communication Memo PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References PSY 322 Week 2 DQ 1 PSY 322 Week 2 DQ 2 PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map PSY 322 Week 3 DQ 1 PSY 322 Week 3 DQ 2 PSY 322 Week 4 Individual Assignment Geodemographic clustering PSY 322 Week 4 DQ 1 PSY 322 Week 4 DQ 2 PSY 322 Week 5 Individual Assignment Case Study Analysis PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation – PowerPoint PPT presentation

Number of Views:11

less

Transcript and Presenter's Notes

Title: PSY 322 Innovative Educator/psy 322.com


1
PSY 322 Innovative Educator/psy 322.com
2
PSY 322 Innovative Educator
  • PSY 322 Entire Course
  • For more course tutorials visit
  • www.psy322.com
  • PSY 322 Week 1 Individual Assignment Consumer
    Psychology and Marketing Communications Article
    Analysis
  • PSY 322 Week 1 DQ 1
  • PSY 322 Week 1 DQ 2
  • PSY 322 Week 2 Individual Assignment Marketing
    Communication Memo
  • PSY 322 Week 2 Team Assignment Consumer Traits
    and Behaviors Paper and Presentation References
  • PSY 322 Week 2 DQ 1
  • PSY 322 Week 2 DQ 2

3
PSY 322 Innovative Educator
  • PSY 322 Week 1 DQ 1
  • For more course tutorials visit
  • www.psy322.com
  • Tutorial Purchased 1 Times, Rating B
  • Write the differences between thinking ads and
    feeling ads in your own words - 100 to 150 words
    required. No quotes from the text - paraphrase
    and put it in your own words.

4
PSY 322 Innovative Educator
  • PSY 322 Week 1 DQ 2
  • For more course tutorials visit
  • www.psy322.com
  • Tutorial Purchased 1 Times, Rating No Rating
  • Explain what researchers have found about the
    relationship between feelings towards ads and
    feelings towards brand names. Again, use this
    section of your textbook but explain it in your
    own words. No direct quotes. - 100 to 150 words.
  • What question were the researchers asking in each
    of the two articles?
  • What research procedure did they use to answer
    that question? It might be an experiment, a
    survey, content analysis or a review of other
    research.

5
PSY 322 Innovative Educator
  • PSY 322 Week 1 Individual Assignment Consumer
    Psychology and Marketing Communications Article
    Analysis (2 Papers)
  • For more course tutorials visit
  • www.psy322.com
  • This Tutorial contains 2 sets of paper
  • PSY322 Week 1 Individual Assignment Consumer
    Psychology and Marketing Communications Article
    Analysis
  • Locate at least two peer-reviewed articles
    concerning consumer psychology, using the
    University Library, the Internet, or other
    resources.
  • Prepare a 750- to 1,050-word paper in which you
    analyze your articles. Address the following
  • Define consumer psychology.

6
PSY 322 Innovative Educator
  • PSY 322 Week 2 DQ 1
  • For more course tutorials visit
  • www.psy322.com
  • Tutorial Purchased 0 Times, Rating No Rating
  • An interesting question is how the market
    researchers determined the motivations of the
    different people.
  • What kinds of ads or other marketing strategies
    would work will with people who score high on th
    Part A scale?
  • What kinds of ads or other marketing strategies
    would work will with people who score high on the
    Part B scale?
  • Do you have any ethical concerns with this kind
    of marketing?

7
PSY 322 Innovative Educator
  • PSY 322 Week 2 DQ 2
  • For more course tutorials visit
  • www.psy322.com
  • Tutorial Purchased 1 Times, Rating B
  • Take a look at the "Product repositioning"
    section starting on p. 170 of your Consumer
    Behavior text. It details the change in wording
    and the slogans used to change the public's
    perception and acceptance of "second mortgages"
    by calling them "home equity loans" and suggest
    that this had a role in the recent real estate
    financial troubles.
  • Describe one other product or service that has
    undergone similar changes in what it was called
    or how it was promoted and marketed to the
    specific segments of the public.

8
PSY 322 Innovative Educator
  • PSY 322 Week 2 Individual Assignment Marketing
    Communication Memo (New)
  • For more course tutorials visit
  • www.psy322.com
  • We have another Week 2 individual Assignment but
    with different description/instruction, which can
    be found here on this link
  • http//www.psy322.com/product-13-PSY-322-Week-2-I
    ndividual-Assignment-Marketing-Communication-Memo
  • Select one of the following scenarios, where an
    organization is creating an integrated marketing
    communications plan to increase its customer
    base, as the basis for your memo
  • You are the owner of a small business in a
    large metropolitan area. You specialize in
    designer womens clothing.

9
PSY 322 Innovative Educator
  • PSY 322 Week 2 Individual Assignment Marketing
    Communication Memo
  • For more course tutorials visit
  • www.psy322.com
  • We have a new Week 2 individual Assignment but
    with different description/Intruction, which can
    be found here on this link
  • http//www.psy322.com/product-20-PSY-322-Week-2-In
    dividual-Assignment-Marketing-Communication-Memo-
  • PSY322 Week 2 Individual Assignment Marketing
    Communication Memo

10
PSY 322 Innovative Educator
  • PSY 322 Week 2 Team Assignment Consumer Traits
    and Behaviors Paper and Presentation References
  • For more course tutorials visit
  • www.psy322.com
  • Submit an annotated reference list, showing the
    works cited in the paper, which must include at
    least eight peer-reviewed sources from the
    University Library.

11
PSY 322 Innovative Educator
  • PSY 322 Week 3 DQ 1
  • For more course tutorials visit
  • www.psy322.com
  • Tutorial Purchased 4 Times, RatingB
  • What did Colonel Sanders of KFC do in the 1930s
    that most people hadn't thought important until
    the 1950s? Give the name of the strategy and
    details on what he did.
  • Same question for Ray Kroc of McDonald's in the
    1950s.
  • Is there a company or a company leader today who
    appears to have the same kind of foresight that
    those two did in their day?

12
PSY 322 Innovative Educator
  • PSY 322 Week 3 DQ 2
  • For more course tutorials visit
  • www.psy322.com
  • Tutorial Purchased 2 Times, RatingB
  • Take a look at the comparative chart on p. 14 in
    your Consumer Behavior text.
  • Chose one of the 14 comparisons. Make sure it is
    one that no one else has used yet. (You'll have
    to read their DQs to know which ones are taken).
  • Think of a product you are familar with.
  • Use details and specific examples to show what a
    marketing strategy would be under the
    "traditional marketing concept" and what it would
    be under the "value- and retention-focused
    marketing concept."

13
PSY 322 Innovative Educator
  • PSY 322 Week 3 Individual Assignment Marketing
    Research and Promotional Message (New)
  • For more course tutorials visit
  • www.psy322.com
  • We have another Week 3 individual Assignment but
    with different description/instruction, which can
    be found here on this link
  • http//www.psy322.com/product-11-PSY-322-Week-3-In
    dividual-Assignment-Marketing-Research-and-Promoti
    onal-Message
  • Select one of the following consumer groups
    teenagers, Baby Boomers, females, or minorities.
  • Prepare a 700- to 1,050-word paper in which you
    analyze different facets of your group.

14
PSY 322 Innovative Educator
  • PSY 322 Week 3 Individual Assignment Marketing
    Research and Promotional Message
  • For more course tutorials visit
  • www.psy322.com
  • We have a NEW Week 3 individual Assignment but
    with different description/instruction, which can
    be found here on this link
  • http//www.psy322.com/product-21-PSY-322-Week-3-In
    dividual-Assignment-Marketing-Research-and-Promoti
    onal-Message
  • PSY322 Week 3 Individual Assignment Marketing
    Research and Promotional Message
  • Select a consumer group that you are interested
    in.
  • Using online sources, subdivide that group by two
    demographic and two psychographic variables.

15
PSY 322 Innovative Educator
  • PSY 322 Week 3 Team Assignment Consumer Traits
    and Behaviors Paper and Presentation Conceptual
    Map
  • For more course tutorials visit
  • www.psy322.com
  • We have a NEW Week 3 Team Assignment but with
    different description/instruction, which can be
    found here on this link
  • http//www.psy322.com/product-22-PSY-322-Week-3-Te
    am-Assignment-Consumer-Traits-and-Behaviors-Paper-
    and-Presentation-Outline
  • Prepare a conceptual map of where your LT sees
    the Consumer Traits and Behavior Paper going.
    This can be a formal outline, scatter maps or ven
    diagrams. Be creative!

16
PSY 322 Innovative Educator
  • PSY 322 Week 3 Team Assignment Consumer Traits
    and Behaviors Paper and Presentation Outline(New)
  • For more course tutorials visit
  • www.psy322.com
  • We have another Week 3 Team Assignment but with
    different description/instruction, which can be
    found here on this link
  • http//www.psy322.com/product-10-PSY-322-Week-3-Te
    am-Assignment-Consumer-Traits-and-Behaviors-Paper-
    and-Presentation-Conceptual-Map
  • Prepare a 1,050- to 1,400-word formal outline
    covering the initial preparation for the Consumer
    Traits and Behavior Paper. Include a thesis,
    major topics, and subpoints.

17
PSY 322 Innovative Educator
  • PSY 322 Week 4 DQ 1
  • For more course tutorials visit
  • www.psy322.com
  • Tutorial Purchased 1 Times, Rating B
  • Find two deodorant ads targeted to different
    audiences. Analyze the aspects of each. Explain
    how groups may interpret them. Is there a
    difference? If so, why?

18
PSY 322 Innovative Educator
  • PSY 322 Week 4 DQ 2
  • For more course tutorials visit
  • www.psy322.com
  • Tutorial Purchased 1 Times, Rating No Rating
  • Select two households featured in two television
    series. Classify each household into a social
    class. What is each households lifestyle and
    consumption behavior?
  • Be very specific with details and examples. No
    generalities!

19
PSY 322 Innovative Educator
  • PSY 322 Week 4 Individual Assignment
    Environmental and Consumer Influences Analysis
    Paper
  • For more course tutorials visit
  • www.psy322.com
  • Select a product or service with which you are
    familiar.
  • Prepare a 1,050- to 1,400-word paper in which you
    analyze factors that affect consumer purchasing
    decisions related to your product or service.
  • Identify the psychological and social factors,
    such as motives, perception, attitudes,
    personality, family, social class, and reference
    groups, that influence consumer behavior toward
    your product or service.

20
PSY 322 Innovative Educator
  • PSY 322 Week 4 Individual Assignment
    Geodemographic clustering
  • For more course tutorials visit
  • www.psy322.com
  • Select a product or service with which you are
    familiar.
  • Read carefully the section on Geodemographic
    Clustering in Chapter 10 of Consumer Behavior.
  • Choose two of the Social Groups from the PRISM NE
    grouping on p. 330 and two of the PRIZM Lifestyle
    Groups on p. 331 of Consumer Behavior.
  • Identify the psychological, social and external
    factors that would influence each of the groups
    decision-making process about whether or not to
    buy your product.

21
PSY 322 Innovative Educator
  • PSY 322 Week 5 Individual Assignment Case Study
    Analysis Paper (New)
  • For more course tutorials visit
  • www.psy322.com
  • We have another Week 5 Individual Assignment but
    with different description/instruction, which can
    be found here on this link
  • http//www.psy322.com/product-4-PSY-322-Week-5-In
    dividual-Assignment-Case-Study-Analysis
  • Read and analyzeCross-Cultural Consumer Behavior
    An International Perspective in Consumer
    Behavior.
  • Prepare a 1,750- to 2,100-word case study
    analysis in which you evaluate the consumer
    behavior and purchasing decisions illustrated in
    both case studies.
  • Case One Japan to Apples iPhone No Thanks!

22
PSY 322 Innovative Educator
  • PSY 322 Week 5 Individual Assignment Case Study
    Analysis
  • For more course tutorials visit
  • www.psy322.com
  • We have a NEW Week 5 Individual Assignment but
    with different description/instruction, which can
    be found here on this link
  • http//www.psy322.com/product-24-PSY-322-Week-5-In
    dividual-Assignment-Case-Study-Analysis-Paper
  • PSY322 Week 5 Individual Assignment Case Study
    Analysis
  • Read and analyzeCross-Cultural Consumer Behavior
    An International Perspective in Consumer
    Behavior.
  • Prepare a 15-slide powerpoint with notes case
    study analysis in which you evaluate the consumer
    behavior and purchasing decisions illustrated in
    both case studies.

23
PSY 322 Innovative Educator
  • PSY 322 Week 5 Team Assignment Consumer Traits
    and Behaviors Paper and Presentation (New
    Syllabus)
  • For more course tutorials visit
  • www.psy322.com
  • We have another Week 5 Team Assignment but with
    different description/instruction, which can be
    found here on this link
  • http//www.psy322.com/product-3-PSY-322-Week-5-Te
    am-Assignment-Consumer-Traits-and-Behaviors-Paper-
    and-Presentation
  • Prepare a 2,100- to 2,450-word paper in which you
    examine consumer traits and behaviors. Address
    the following
  • Identify at least three psychological processes
    and three social processes that may influence
    consumer behavior.

24
PSY 322 Innovative Educator
  • PSY 322 Week 5 Team Assignment Consumer Traits
    and Behaviors Paper and Presentation
  • For more course tutorials visit
  • www.psy322.com
  • We have a NEW Week 5 Team Assignment but with
    different description/instruction, which can be
    found here on this link
  • http//www.psy322.com/product-25-PSY-322-Week-5-Te
    am-Assignment-Consumer-Traits-and-Behaviors-Paper-
    and-Presentation
  • PSY322 Week 5 Assignment Consumer Traits and
    Behaviors Paper and Presentation

25
PSY 322 Innovative Educator
Write a Comment
User Comments (0)