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MKT 230 learning consultant/ tutorialrank.com

• MKT 230 Entire Course (Uop Course)

• MKT 230 Week 1 CheckPoint Marketing Concepts(Uop
  Course)

• ASHFORD MKT 230 Week 1 CheckPoint Marketing
  Concepts
• ASHFORD MKT 230 Week 1 DQ 1 and DQ 2
• ASHFORD MKT 230 Week 2 CheckPoint Decision Time
  at Qode
• ASHFORD MKT 230 Week 2 Assignment Marketing Plan
  Exercise
• ASHFORD MKT 230 Week 3 CheckPoint Consumer
  Decision Making Process

• CheckPoint Marketing Concepts
• Using the information found in Ch. 1 of the
  textbook, complete the Marketing Concepts table
  found in Appendix B.
• Post your completed Appendix B as an attachment
  in the Assignments link of the ecampus.

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MKT 230 learning consultant/ tutorialrank.com

• MKT 230 Week 1 DQ 1 and DQ 2(Uop Course)

• MKT 230 Week 2 Assignment Marketing Plan
  Exercise(Uop Course)

• Many people regard marketing simply as
  advertising. Advertising is a part of marketing,
  but it is not the whole picture. What arguments
  can you make against the common assumption that
  marketers only worry about advertising? What are
  some of the roles that marketers play within an
  organization?

• Review the Marketing Plan Exercise found on p.
  136 of the textbook.
• Answer questions 15 of the Marketing Plan
  Exercise.
• Include two to three outside referencesto support
  your answers with research.
• Post your assignment as an attachment in the
  Assignments link of the ecampus.

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MKT 230 learning consultant/ tutorialrank.com

• MKT 230 Week 2 CheckPoint Decision Time at
  Qode(Uop Course)

• MKT 230 Week 3 CheckPoint Consumer Decision
  Making Process(Uop Course)

• Read the case scenario, Decision Time at Qode, on
  pp. 3839 of the textbook.
• Write a200300 word response describing how the
  three steps of business planningstrategic,
  functional, and operationalcan be seen inthe
  marketing decisions being made by Qode. Include
  information on who the decision makers are at
  each level and what they doin the in planning
  process. Use figure 2.1 on pp. 41 of the textbook
  as a guide. Post your response as an attachment
  in the Assignments link of the ecampus

• In this CheckPoint, you exercise critical
  thinking skills and identify the stages of the
  decision-making process involved with purchasing
  a new product. Describe the logical inquiry and
  problem-solving methods that were used to
  evaluate alternatives, select a product, and
  evaluate the product post-purchase.
• Complete the table in Appendix C, using Figure
  5.3 on p. 144 of the textbook as a guide, by
  describing the stages in the decision process of
  a recent purchase

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MKT 230 learning consultant/ tutorialrank.com

• MKT 230 Week 4 Assignment Target Market Strategy
  Presentation(Uop Course)

• MKT 230 Week 3 DQ 1 and DQ 2(Uop Course)

• Consider a recent purchase that you or a family
  member hasmade. Examples include a household
  product, DVD or CD, grocery item, or electronic
  device. Describe the item andlist three reasons
  you purchased that product as opposed to another
  product. Then, identify the internal influences
  that describe each reason you made your purchase
  perception, motivation, learning, attitudes,
  personality, age group, the family life cycle, or
  lifestyle.

• Resource Ch.ltspanstyle 'font-weightnormal'gt 7
  in MarketingReal People, Real Choices
• Select a new product or service thatyouwould
  like to introduce to the marketplace. You use
  this same product whencompleting your Final
  Project in Week Nine.
• Create a 7- to 12-slide Microsoft PowerPoint
  presentation describing the market
  segmentationand a target market strategy for the
  product you selected. Include informationon the
  following points

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MKT 230 learning consultant/ tutorialrank.com

• MKT 230 Week 4 CheckPoint Customer Relationship
  Management(Uop Course)

• MKT 230 Week 5 CheckPoint New Product
  Development(Uop Course)

• Review the descriptions of customer relationship
  management (CRM) characteristics found in
  Appendix D.
• Complete Appendix D by identifying ,tivitiesthat
  can be classified by each characteristic of a CRM
  plan share of customer,lifetime value of a
  customer, customer equity, or high-value
  customers.
• Post your complete Appendix D as an attachment in
  the Assignments link of the ecampus.

• Read the following You are workinginthe product
  development department of a company that creates
  householdproducts. Your team has come up with an
  idea for a revolutionary new cleaningproduct.
  Using the seven phases of new product development
  as a guide, describehow your company will develop
  the new product.
• Draft a 200- to 300-word response totheabove
  scenario.

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MKT 230 learning consultant/ tutorialrank.com

• MKT 230 Week 5 DQ 1 and DQ 2(Uop Course)

• MKT 230 Week 6 Assignment Life Cycle Management
  Analysis(Uop Course)

• Look around your home or office and select three
  products you currently use. Briefly describe each
  product. How would you classify each one?
• When responding to yourclassmates, state if you
  agree or disagree with their classification
  andexplain why. Do you think their product could
  be classified differently? If so,explain your
  reasoning.

• In this assignment, you practiceusing critical
  thinking skills. You analyze a case by conducting
  research,defining problems, and making
  recommendations. Remember to suspend
  personalbias and judgment while investigating the
  multiple stages of product strategiesand life
  cycle management.
• Resource Ch 9 of MarketingReal People, Real
  Choices
• Read thefollowing In recent times, a
  popular consumer electronics company, Applehas
  released a high-demand product to the
  marketplace. The iPodportable MP3 player and
  iTunesinterface allow the user to quickly and
  easily purchase, download, and listento music. As
  with any new product in the marketplace,
  Applehastaken steps to manage this product
  throughout its marketing life cycle.

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MKT 230 learning consultant/ tutorialrank.com

• MKT 230 Week 6 CheckPoint Branding Strategies(Uop
  Course)

• MKT 230 Week 7 CheckPoint Integrated Marketing
  Communication(Uop Course)

• Select a large company that has created a strong
  product identity in the market. What branding
  strategies has the company usedto create its
  product identity?
• Provide examples and explain your reasoning in a
  200- to 300-word response as an attachment in the
  Assignments link of the ecampus.

• The goal of integrated marketing communication
  (IMC) istoproduce a unified promotional message
  that has the customer as its focus.
  Allpromotional activity, such as media
  advertising, sales promotion, personalselling
  sponsorships, and public relations, is geared
  toward delivering ,onsistent uniform message.

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MKT 230 learning consultant/ tutorialrank.com

• MKT 230 Week 7 DQ 1 and DQ 2(Uop Course)

• MKT 230 Week 8 Assignment Sales Promotion
  Techniques(Uop Course)

• Imagine that you are a mentor to a new employee
  at a marketing firm. The new employee is having
  trouble understanding what the term market
  communication really means. Using what you have
  learned, explain to the new employee how
  marketing communication can influence a buyer.

• Write a 700- to 1,050-word paper summarizing the
  key sales promotion techniques that marketing
  firms direct toward trade and consumers. Include
  real-world examples todescribe the following
  classifications of sales promotion techniques
• Discounts and deals
• Increasing industryvisibility
• Price-based consumersales promotions

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MKT 230 learning consultant/ tutorialrank.com

• MKT 230 Week 8 CheckPoint 1 Developing an
  Advertising Campaign (Uop Course)

• MKT 230 Week 8 CheckPoint 2 Marketing Concepts
  Activity(Uop Course)

• Resource Analysis GEICO television commercials
  try to appeal to wide audience/Audio File Day to
  Zy
• Listen to the Audio File, Day to Zy, by clicking
  on the Electronic Reserve Reading link located
  under Week 8 on the Material spage of your
  student website.
• Describe the steps a company must considerwhen
  developing their own advertising campaign,
  keeping some of the key points of the story in
  mind. Your answer should be 200300 words in
  length,posted as an attachment in the Assignments
  link of the ecampus.

• Draft a 200- to 300-word response to the
  Marketing Concepts Discussing Choices and
  Ethical Issues question 6 found onp. 532 of
  Marketing Real People, Real Choices. Your
  response should be posted as an attachment in the
  Assignments link of the ecampus

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MKT 230 learning consultant/ tutorialrank.com

• MKT 230 Week 9 Capstone DQ(Uop Course)

• MKT 230 Week 9 Final Project Marketing Plan
  Outline(Uop Course)

• How has learning about marketing concepts given
  you a better understanding ofthemarket place and
  how businesses and consumers make decisions? Has
  what you have learned about marketing increased
  your interest in a future career inmarketing?
  What do you value most from taking this course?
  Your response should be posted asanormal DQ
  response disregard the prompt in the gradebook.

• Select a product or service you would like to
  introduce to the market place. It may be from an
  existing company or a new concept.
• Prepare a 1,750- to 2,100-word marketing plan
  for your selected product or service. Include the
  following elements
• o A brief description of the product or
  service being offered
• o An analysis of the market in which the
  product or service will be offered

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