Marketing or Promotional activities undertaken to promote a new product, increase sales of existing products, expand market share or create brand awareness.
The word Trade Promotion encompasses virtually all forms of Product Promotion and Demand Creation.
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Trade shows, special pricing, sales incentives, discounted or free display fixtures, demonstrations and freebies such as tickets to sporting events, movies or novelties (pens, paperweights, calculators), etc are few examples of promotional activities.
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Who needs it?
Companies that do lot of promotions will require a TPM Solution.
Consumer Packaged Goods (CPG) producers do lot of trade promotions to drive retail sales, increase brand awareness, etc. Hence a TPM solution will immensely benefit them.
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Content
SAP TPM Solution Overview
Headquarter Planning
Trade Funds Management
Account and Promotion Planning
Integrated Marketing Calendar
Trade Promotion Optimization
Account Sell In and Trade Promotion Execution
Trade Claims Management
Demand Planning
Trade Promotion Effectiveness
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How a TPM solution helps?
Helps
To improve Sales Forecast
To do effective budgeting
In better Analysis of TPM activities
To track fund expenditure
To know ROI
To measure Trade Promotion effectiveness
To increase Sales
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Typical Work Flow
Develop Trade Promotion Strategy
Develop Budget Targets and Allocate funds
Create Promotion plans
Sell/ Negotiate Promotion plans
Execute Promotions
Settlements - Payments
Monitor Plans
Post Promotion Analysis
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Who provides TPM solutions?
Few leading vendors
SAP
Oracle
CAS
Synetics Group
MEI
Adesso Solutions
DemandTec
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What is Closed Loop TPM?
Closed Loop TPM is integration of a TPM solution with clients other financial systems to manage and track all TPM activities from start to end.
Many TPM solutions are standalone, a Closed TPM implementation will help in gaining complete financial and operational control over TPM activities.
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Closed Loop TPM involves integration of TPM with clients Financial system (AR,AP,GL), Supply Chain (Inventory, MFG) and third party systems (the Retailers POS system)
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Course Modules
Corporate Promotions
Discretionary Promotions
Account Promotions
Introduction Web Client UI TPM
Configuration For SAP TPM.
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Course Highlights of SAP TPM
LIVE Instructor-led Online Classes on weekends.247 on-demand technical support for assignments, queries, quizzes, project, etc.
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Downloadable class recordings, PPTs, project docs, sample codes, etc.
Flexibility to reschedule your classes.Lifetime access to Tekslates Learning Management Portal.
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Who needs it?
Companies that do lot of promotions will require a TPM Solution.
Consumer Packaged Goods (CPG) producers do lot of trade promotions to drive retail sales, increase brand awareness, etc. Hence a TPM solution will immensely benefit them.