Nature China

1
CHINA STRATEGY ????????????
Felix Cheung ??? Editor of Nature
China?????? On behalf of David Swinbanks,
CEO of NPG Nature Asia-Pacific ???????????????????
?David Swinbanks???????
2
Output of scientific papers
China growth
Total ISI Papers
UK
100,000
China
Japan
50,000
India
Korea
Taiwan
Singapore
Year

• Output of scientific papers from China has soared
  in the past few years, now surpassing Japan and
  is likely to surpass UK
• Source ISI Web of Science

3
Impact of scientific papers
China growth
Number of Papers
UK
Number of Papers
3,000
1,000
2,000
500
JAP
CHI
2003
2006
1,000
UK
IND
JAP
UK
CHI
JAP
IND
CHI
Citations
IND
50 - 99
100
20 - 50

• Japan publishes the most high citation papers
  from Asia- Pacific, but China is fast catching up
• Source ISI Web of Science

4
Key strengths
China growth
Number of High Citation Papers
1,200
600
Physics
Medical
Materials
Chemistry
Astronomy
Earth Environment
Life Science
Pharmacology
Sept 2008 analysis of ISI registered papers
published in 2006
High citation papers papers with gt20 cites
in two years

• Chinas key strength is chemistry, publishing
  more high citation papers than the UK and Japan.

5
Key strengths
China growth
Percentage of High Citation Papers
40
20
Physics
Medical
Materials
Chemistry
Astronomy
Earth Environment
Life Science
Pharmacology
Sept 2008 analysis of ISI registered papers
published in 2006
High citation papers papers with gt20 cites
in two years

• Chemistry is Chinas strongest field by far --
  37 of high citation papers are in Chemistry
• Source ISI Web of Science

6
Nature and its sister journals
NPG worldwide
Since 1869
From 1991 to 2000
From 2001 to 2008
Launching in 2009

• Apart from Nature, NPG publishes Nature research
  journals, Nature Reviews, Nature Clinical
  Practice and a range of prestigious journals
  including society-owned publications

7
Nature and its sister journals
NPG in the Asia-Pacific
Oliver Graydon Chief Editor Nature
Photonics (Based in Tokyo)
Ai Lin Chun ??? Associate Editor Nature
Nanotechnology (Based in Tokyo)
Rachel Pei Chin Won ??? Associate Editor Nature
Photonics (Based in Tokyo)
David Pile Associate Editor Nature
Photonics (Based in Tokyo)

• Chinese-speaking editors have been appointed in
  our Tokyo office because of the rapidly growing
  strength of industrial and academic research in
  China

8
Nature and its sister journals
NPG in the Asia-Pacific
Oliver Graydon Chief Editor Nature
Photonics (Based in Tokyo)
Ai Lin Chun ??? Associate Editor Nature
Nanotechnology (Based in Tokyo)
Rachel Pei Chin Won ??? Associate Editor Nature
Photonics (Based in Tokyo)
David Pile Associate Editor Nature
Photonics (Based in Tokyo)

• Core Team of Nature Photonics is based in Tokyo
• It is the first time a Nature research
  journal has ever been based in Asia -- a key part
  of our Asia strategy

9
Asian journal program
NPG in the Asia-Pacific
In 2006
Launching in 2009...
Dangsheng Li ??? Deputy Editor-in-chief (Based
in Shanghai)
Acta Pharmacologica Sinica ??????
Cell Research ????
Asian Journal of  Andrology ???????

• Impact factor of Cell Research was raised from
  1.9 to 4.2
• It is now the highest ranking journal in China
  and one of the highest in Asia.

10
Asian websites highlighting Chinese science
NPG in the Asia-Pacific
In 2006
In 2007
NPG Asia Materials NPG????
A-IMBN Research A-IMBN??

• A-IMBN Research and NPG Asia Materials highlights
  some of the best research on molecular biology
  and materials in the Asia-Pacific region, in
  particular China

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What is Nature China?
Nature China

• Nature China ???? An online publication
  highlighting the best research papers from
  Mainland China and Hong Kong

12
Overview of Nature China
Nature China

• One-stop portal for access to the best research
  from Mainland China and Hong Kong
• ?????????
• Articles on Nature China are absolutely free!
• ????!
• Enjoy free download of Chinese research papers in
  Nature and its sister journals
• ?????????????,???????
• An interactive website that everyone can a part
  of
• ????

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Research highlight
Overview
Nature China

• Research Highlights ????
• 6 articles per week
• Each highlight about 200 words
• Explains the broad scientific importance of the
  papers
• Since launch (May 2007)
• 638 highlights
• 638 ?????
• updated on 8th December 2008
• 130 Nature journal papers for free download
• 130???????????

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Research highlight
Nature China
????? ???????????? ??????????????? ????,????????
?????????,?????????????,??????????? ??????????????
??,???????????????????? ???????Nature????
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Other features
Overview
Nature China

• Recommended Papers
• ????
• Allow users to recommend papers
• Encourage participation with commenting and
  voting
• non-Nature papers
• Email Alerts RSS feeds
• ??????????
• Alert users to new content every week

16
People working for Nature China
Nature China
Editor Hong Kong ?? ??

• Freelance writers
• Chinese writers
• ??? (Molecular Cell Biology)
• ?? (Genetics/Biotechnology/Clinical Medicine)
• ??? (Astrophysics)
• Western writers
• Jasmine Farsarakis (Clinical Medicine)
• John Fox (Clinical Medicine)
• Vicki Cleave (Materials/Chemistry)
• Tim Reid (Physics/Earth Science)

17
What is Nature China?
Nature China

• International website ???? housed in Nature
  London office for the international community
• www.naturechina.com
• Mirror website ???? housed in Tsinghua University
  for the Chinese community
• www.naturechina.com.cn
• AstraZeneca (????) sponsorship provides free
  access to Nature China content
• For registered users, free access to all Nature
  content from Mainland China/Hong Kong via Nature
  China

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International exposure
Nature China
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Web traffic
Nature China

• 85 of the articles came from the top 10 cities
  within China
• 55 of papers came from the top 10 Chinese
  institutes

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Web traffic
Nature China

• Traffic has grown by 75 in 2008 relative to 2007
• Now, monthly page views are about 150,000 --
  split roughly equally between inside and outside
  China

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Web traffic
Nature China

• Audience, both inside and outside China, is
  growing
• Half of the email recipients are inside China and
  half outside

22
Top content and impact
Nature China

• 638 papers have been highlighted updated on 8th
  December 2008
• Average number of citations to papers (featured
  over the last two years) is an impressive
  19.125! Source ISI Web of Science

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Regional spotlights and websites
Regional initiatives

• Shenzhen Spotlight -- 20 pages of content
  distributed in all copies of Nature (60,000
  copies worldwide with a readership of over
  500,000)

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Into the future

• We will continue to highlight the best of Chinese
  science through the open access Nature China
  website
• We will continue to work together with and
  acquire the best academic journals in China and
  help raise their quality and impact factor
• We hope to do many more spotlights on cities
  and regions in China
• We hope to create online regional websites for
  major cities and regions in China that will be
  regularly updated and will be highlighted under
  the umbrella of Nature China