MKT 571 Final Exam Latest Online HomeWork Help

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Title: MKT 571 Final Exam Latest Online HomeWork Help

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MKT 571 Final Exam

By www.uopetutors.com

Which component of a marketing audit includes
major developments in income, prices, savings,
and credit that affect the company?
Technological
Political
Economic
Cultural
Marketers must see themselves as benefit
providers. For example, when a shopper purchases
new shoes, he or she expects the shoes to cover
his or her feet and allow him or her to walk
unobstructed. This is an example of what level in
the consumer-value hierarchy?
Core benefit
Pure tangible product
Basic product
Potential benefit
Find the final exam answers here MKT 571 Final
Exam
What type of strategy consists of geographical
pricing, price discounts and allowances,
promotional pricing, and differentiated pricing?
Regular prices
Price adaptation
Altered pricing
Fixed pricing

A company can learn a great deal by analyzing the
degrees of brand loyalty. For example, ________
can show the firm which brands are most
competitive with its own.
hard-core loyals
split loyals
shifting loyals
switchers
Marketers need to identify the hierarchy of
attributes that guide consumer decision making in
order to understand different competitive forces
and how these various sets get formed. This
process of identifying the hierarchy is called
________.
market valuation
market estimation
brand association
market partitioning
Find the quiz answers here MKT 571 Final Exam
Which of the following is a strategy that uses
the manufacturers sales force, trade promotion
money, or other means to induce intermediaries to
carry, promote, and sell the product to end
users?
Strategic plan
Lock strategy
Push strategy
Pull strategy

What are the four characteristics of a marketing
audit?
Simple, unique, randomly, and exclusive
Announced, semi-annually, dependent, and
perpetual
Comprehensive, systematic, independent, and
periodic
Dependent, non-comprehensive, quarterly, and
unannounced
ABC Technology is nearing completion on their
product and market research has discovered a
competitor is also close to launching a similar
product. ABC has decided launch before their
competition, this is called ________.
first entry
parallel entry
late entry
early entry
What can enhance the value of Web-based shopping
experiences to serve as personal shopping
assistants or Web-site guides?
E-mail
Avatars
Tablets
Smartphones

To download the complete answer check MKT 571
Final Exam
Through its cutting-edge point-of-sale inventory,
management technology, and highly efficient
shipping practices, Wal-Mart is able to keep its
inventory expenditure extremely low and to pass
these savings on to consumers in the form of low
prices. Wal-Marts strategy is best described as
________.
Overall cost leadership
market development
integrative growth
differentiation
If the Ford GT is designed to accelerate to 50
miles per hour within 10 seconds, and every Ford
GT coming off the assembly line does this, the
model is said to have high ________.
compatibility
durabilitybmw
interoperability
conformance quality
Which control should periodically reassess its
approach to the marketplace with a good marketing
audit?
Marketing control
Ethical control
Performance control
Strategic control

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What is the perceived monetary value of the
bundle of economic, functional, and psychological
benefits customers expect from a given market
offering because of the product, service, people,
and image?
Total management benefit
Complete marketing benefit
Total customer benefit
Ultimate service benefit
With ________ as a target market strategy, the
firm concentrates on serving many needs of a
particular customer group.
market specialization
product specialization
selective specialization
single-segment concentration
Which of the following can induce a firm to
expand into the international arena?
A saturated foreign market
Cater to a domestic mass market
High income level of domestic consumers
A saturated domestic market

The effect of exposures on audience awareness
depends on the following three factors
space, communication, and advertisements
reach, frequency, and impact
distance, timing, and focus
height, length, and width
2Wheels conducts exhaustive customer surveys to
discover customer preferences and attitudes
towards the brand. Sally uses cluster analysis to
classify the data and help the company determine
the trends in the information. Sally is using the
technique of ________.
data marketing
data governance
data accumulation
data mining
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Course
A music school in Boyles Height, LA, specializes
in teaching the guitar and the violin. After a
spurt in growth and a few successful years, the
school is experiencing a slowdown in sales and
stability in its profits due to an increase in
competition. The school is in the ________ stage
of its life cycle.
decline
maturity
obsolescence
growth

A firm must know where to position its product
based on price and ________.
region
quality
promotional efforts
communication
The ability to meet humanitys needs without
harming future generations is now a top priority
in most corporate agenda________.
righteousness
rules
ethics
sustainability
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Check..?? Click MKT 571 Final Exam
What type of control focuses on measuring a
companys products territories, customer groups,
segments, trade channels, and order sizes to help
expand or eliminate any products or marketing
activities?
Activity
Profitability
Solvency
Efficiency

Another basis for decision-making is referred to
as ________.
ethical practices
situational ethics
ethical dilemmas
correct ethics
BMW's "The ultimate driving machine," American
Express' "Don't leave home without it," New York
Times' "All the news that's fit to print," and
ATT's "Reach out and touch someone" are all
examples of ________.
brand slogan
brand personality
brand vision
brand mission
Which method identifies the effect sponsorship
has on consumers brand knowledge?
Demand-side method
Pricing method
Supply-side method
Positioning method

A social definition of marketing says ______.
a company should focus exclusively on achieving
high production efficiency, low costs, and mass
distribution to facilitate the broadest possible
access to the companys products
marketing is the process of extracting maximum
value from consumers to facilitate corporate
growth
marketing is the process by which individuals and
groups obtain what they need and want through
creating, offering, and freely exchanging
products and services of value with others
effective marketing requires companies to remove
intermediaries to achieve a closer connection
with direct consumers
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Prestige LLC, a small company that manufactures
specialty cereals and energy bars, wants to
launch a "green marketing" program in response to
heightened consumer awareness about environmental
issues. What should the company do to maximize
the program's chances of being successful?
Emphasize benefits to the consumer rather than
environmental benefits.
Explain the rules and regulations laid out by
governmental agencies to protect the environment.
Demonstrate that the products will benefit both
customers and the society in the long-term.
Focus on the efforts and costs incurred by the
company to bring these "green" products to
consumers.
The marketing manager needs to know the cost of
the research project before approving it. During
which stage of the marketing research process
would such a consideration most likely take
place?
Step 1 defining the problem
Step 2 developing the research plan
Step 4 analyzing the information
Step 5 drafting the report
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New-to-the-world products are ________.
new product enhancements that supplement
established products
existing products that are targeted to new
geographical markets
new products that create an entirely new market
low-cost products designed to obtain an edge in
highly competitive markets
_______ is an approach that considers different
ethnic and cultural segments require targeted
marketing campaigns and tactics.
Ethnic-based marketing
Diversity marketing
Multicultural marketing
Specialized marketing
Quiz Answers just a click away MKT 571 Final Exam
The three guidelines for anticipating management
reactions are (1) prior to the crisis during
normal day-to day operations, (2) at the moment
some event triggers the crisis, and (3) during
the crisis situation that triggers the event.
These guidelines are the stages for ________.
decision making
provoking solutions
crisis management
problem-solving

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working in the field of education from last 5
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MKT 571 Week 6 Final Exam
MKT 571 Final Exam
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