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(Template) Insert Title

• Product Type (Supplement, Body Care)
• UNFI - Maximum Delivered Unit Cost AND maximum
  unit cost including 8 markup.
• Direct Vendor regular cost and WFM cost
  including Ongoing Discount
• Suggested Market Pricing
• Gross Margin
• Promotional Support Program (Total allowance in
  form of and frequency of promo support)
• Demo Support Program ( of Stores / Frequency)
• Exclusivity (None, 60, 90, 1 Year, Evergreen
  Forever)
• Round and Launch Date
• Available to Canadian stores with bi lingual
  packaging?

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• Three compelling reasons
• Sustainability / Efficacy/ Packaging / Facts
• Product attributes ( premium, organic, fair
  trade, vegan, vegetarian, kosher, Non GMO
  verified, other)
• Channel Strategy ( conventional, Natural, Both,
  Online
• Samples sent to regional and global offices as
  well as pdfs of total label sent to QS. Yes or
  No

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Vendor Contact Information (Manufacturer Company,
Name, Email, Phone)
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365 Be Well

• Product Type -Supplement
• Direct Vendor regular cost and WFM cost
  including Ongoing Discount 5.00 4.50
• Suggested Market Pricing 9.99
• Gross Margin 54.9
• Promotional Support Program - 20 and quarterly
  national promotions
• Demo Support Program - 300 Stores / monthly
• Exclusivity - Evergreen Forever
• Round 1 Launch Jan 2014
• Yes, bi lingual packaging available

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120 tab
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• Immune Support containing vitamins and herbs
• Exclusive product only sold at WFM
• Easy to shallow small tablets
• Bottles produced from 100 recycled plastic
• Vegan, vegetarian, kosher, Non GMO verified
• Channel Strategy ( conventional, Natural, Both,
  Online)
• Yes, samples and label PDFs sent

Echinacea, Garlic and Vitamin C
Vitamins R Us, Jane Moy, jane.moy_at_vru.com,
555-555-5555