Your Name(s)

1
Organization Name

• Your Name(s)
• Title
• Contact Information
• Sunday, November 29, 2015

2
Problem

• Describe the pain that youre taking away. The
  goal is to get everyone nodding and buying in.
• Try to personalize the problem
• Example If you go to five travel sites, you
  will be presented with five completely different
  offers. Visiting each site and comparing trip
  packages is time-consuming and confusing.

3
Solution

• Explain how you take away this pain. Ensure that
  the audience clearly understands what you sell
  and your value proposition (how does your
  solution create value for the customer?)
• Describe the technology, secret sauce, or magic
  behind your product or service
• Example We are a discount travel website. We
  software that searches all the other travel sites
  and collates price quotes into one report.

4
Business Model

• Explain how you make money who pays you,
  channels of distribution, and gross margins
• Generally, a unique, untested business model is a
  scary proposition
• If you truly have a revolutionary business model,
  explain it in terms of familiar ones
• Think of eBay We charge a listing fee plus a
  commission.

5
Positioning

• Describe your position in the marketplace What
  do you want to first come to mind when your
  customer thinks of your company or
  product/service?
• What stories are the competitors selling?
• What story will you tell potential customers?
• Example Wal-Mart is telling the story of low
  prices everyday.

6
Marketing and Sales

• Explain how you are going to identify and reach
  your customers
• Convince the audience that you have an effective
  go-to-market strategy
• Example We can reach the majority of the
  primary buyers of our educational software
  through two national trade shows and four primary
  regional shows.

7
Competition

• Provide a complete view of the competitive
  landscape
• What is your competitive advantage?
• Dont dismiss your competition customers,
  investors, employees want to hear why youre
  good, not why the competition is bad

8
The Team

• List the key players of your management team,
  board of directors, advisors, as well as any
  major investors
• Discuss your teams production, marketing, and
  financial expertise
• Discuss what are the holes in the team and how
  you plan to fill them

9
Financial Projections

• Key Assumptions
• Assumption 1
• Assumption 2
• Assumption 3
• Note To edit the spreadsheet, right click and
  then open Excel worksheet object. You can either
  type numbers directly on Tab 7 b of the Excel
  file or attempt to complete the entire Excel
  workbook which then fills in Tab 7b . Make sure
  to save with Tab 7b showing.

10
Milestones

• Current status of your product or service
• Any accomplishments to date
• What the near term future looks like
• If you are seeking money from investors, what
  would you spend the money on?
• Next steps