Payap Dummy Company ; PDC

1
Payap Dummy Company PDC

• Managing Organizing , Implementing and Control
• By
• Marketing Department
• Business Administration Faculty
• Payap University

2
Management Team Organization Chart
3
Management Team M-Team

• GM General Manager
• - Assistance GM
• SC - Secretarial
• MM Marketing Manager
• PM Product Manager
• HR Human Resource Manager
• PR Public Relation

• SM Sale Manager
• A/C Accounting Mng.
• FIN Financial Director
• P/S Purchasing Mng.
• W/H - Warehousing
• MIS Management of Information System

4
Marketing Plan

• 1. Current Marketing Situation by
• SWOT Analysis
• 2. Mission , Goal And Objectives
• 3. Target Market
• 4. Marketing Strategy
• - Product and Price Policy Product Line ,
• Supplier and Price Setting
• - Distribution Strategy
• - Promotion Strategy

5
Marketing Plan (cont.)

• 5. Implementation
• - Marketing Activities
• - Action Plan
• 6. Marketing Control
• - Financial Plan and Budgeting
• - HR Plan and control
• - Meeting
• 7. Job Description
• GM , SC , MM , PM , HRM , AC/FN , PR ,
  PS/WH , SM , etc

6
SWOT Analysis

• External Environment Economics , Social ,
  Technological , Political ...etc
• Task Environment Faculty Policy , Supplier ,
  Customer , Competitor , Community ...etc
• Internal Environment
• Marketing Product , Price , Place , Promotion
  ,
• Management Operation , HRM ,
  Account/Financing , Purchasing and Warehouse
  Policy , IT and Public Relation Back

7
Mission Goal and Objectives

• Apply Marketing Management Theory to real
  business.
• Can defining and solving the problem from real
  business.
• Can participating and working with the others.
  
• For all of social responsibilty with customer,
  supplier , teamwork , institute , poverty people
  
• For supporting the community and promote Thai
  products.
• BACK

8
Target Martket

• People who live in Payap University
• Sale forces Family and Friend
• Organization
• The Others
• BACK

9
Product and Price Policy

• Product Policy Consumer Goods
• Product Line Electrical Product , Office
  Automation , Telecommunication Product ,
  Household , Furniture , Stationery, Natural
  Beauty , Dressing ,Fashion , OTOP One Tambon
  One Products .
• Price Set up price by Suppliers
• Set up price by Mark up
  BACK

10
Distribution Strategy

• Direct Sale
• Door to Door Selling
• Booth Exhibition
• Indoor Booth
• Outdoor Booth
• Exhibition with Suppliers
• In the Future Electronic Marketing
• E-Commerce By Internet or Mobile Phone
• 
  BACK

11
Promotion Strategy

• Promotion with Suppliers
• Special Price on event marketing
• Promotion by Management Team
• Discount Pricing , Premium
• Advertising Billboard , Print-Ad , Brochure ,
  Leaflet , Faculty Announcement
• BACK

12
Marketing Activities

• Booth Exhibition (Faculty Booth)
• Door-to-door Selling
• Knock Office
• Outdoor booth
• Meeting M-team , Supervisor , Sales
• Participate with Department , Faculty and
  University
• Co-activities with suppliers
• BACK

13
Action Plan
Gantts Chart
BACK
14
Financial Plan Budgeting

• ??????????????? XXX
• ???????????????????
• ?????????????????????
• ???????????????????
• ????????????????
• ???????????????????????
• ???????????????????
• ??? ?????????
• ??????????? XXX

• ??? ??????????
• ????????????
• ?????????
• ?????????????????
• ??? ???????????
• ??????????????????
• ?????????????????????
• ????????????????????
• ????????? XXX
• BACK

15
HR Plan Control

• ??????????????????????
• ????????????????? ???? ???
• ?????????????? ?????? ?? ??? ???
• ???????????????? ???? ????????????? ?? ??? ???
• ??????????????? ??????? ???????? ??????
• ????????????????? ???????????????
• ?????????????????????????????????????
• ??????????????
  Back

16
Meeting

• Opening Project Meeting Grand Opening
• Management Team Meeting
• 1 time / every week
• Supervisor Meeting 1-2 times / every week
• Supervisor and Sale Meeting 1 time / month
• Half project Meeting 1 time on half of project
• Close Period Meeting
• 3 times for every end of period
• Close Project Meeting at the end of Project

BACK