Safeway

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RETAIL AREA
(K-Mart/Carmike)
By Steven Killian, Oscar Nelson, Tabitha
Kastner, Binny Nguyen, Kelsey Hawkins, Aaron
Gutierrez, and Dustin Guest.
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• K-Mart

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Strengths
Weaknesses

• Brand Recognition
• Martha Stewart Everyday living
• Home products From Americas most trusted guide
  to living
• Thalia Sodi
• Beauty, Passion Style
• Joe Boxer
• Route 66
• Stylish clothes/accessories for men/women kids
• Jaclyn Smith
• For the casual, yet sophisticated women
• Website 1 on Forrester
• Superior Shopping Experience

• Budgeting issues
• Reputation
• Not know for quality
• Bums
• Thanks to Safeway
• Customer Service
• Martha Stewart?

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Opportunities
Threats

• Merger w/ Sears
• Sears Essentials
• Safeway
• Women shop for food, men look at sporting goods
• Young Moms
• KMART Focus

• Shoplifting
• Economy
• Customer Service

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(No Transcript)
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General Info

• Remodoling in a year to a year and a half to be a
  lifestyle store
• The Safeway is only two years old
• Most of the customers are from HP before they go
  home
• This store is smaller than the Philomath store
  but bigger than downtown

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Strengths

• Well known name
• Can try anything in the store, just ask first
• Good atmosphere
• Has a Starbucks
• Online delivery

Weaknesses

• To out of the way for regular
• shopping by local residents
• High prices
• They just dont do much business

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Opportunities
Threats

• Differentiate from the other local Safeways
• Drive through for regular goods like milk, bread,
  exe.

• K-Mart for non-food items
• The other local Safeways
• Winco, Albertsons, Co-Op

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Analysis

• Inside the Safeway
• HP discount, 0.25
• A lot of HP traffic
• before work
• Slow during the weekday
• but a lot of customers in the
• mornings and weekends
• They should try to have the Starbucks be inside
  and a drive through/walkthrough window outside
  for quick pickups

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Carmike Cinemas
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Background Information

• Carmike Cinemas, Inc. started when Carl L.
  Patrick, Sr. and Michael
• W. Patrick acquired Martin Theatres in 1982
• Carmike Cinemas target markets are small to
  mid-sizes communities
• with a population of 50,000 to 250,000
  residents
• Carmikes mission is to be the sole or premiere
  theatre with in the
• communities
• Today Carmike Cinemas operates
• 2,229 Screens
• 291 theatres in 36 states
• Corvallis has the only Carmike Cinemas in the
  state of Oregon

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SWOT Analysis
Strengths Location Parking Lot Customer
Service Community Relations Weaknesses Cash
Only Theatre Location

• Opportunities
• Debt cards and Credit Cards
• Other Community Events
• Threats
• Regal Entertainment Group (dont consider
  them a threat because of their customer
  service and movie selection)

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• STAPLES

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• Main focuses
• Small businesses
• New businesses
• Easy Button
• http//gfx.dvlabs.com/klipmart/campaigns/sta001/ea
  sy_button_orig.html

• Carries over 7,000 brand name products
• Office supplies
• Furniture
• Computer stuff
• Business Services
• Everyday low prices on school supplies
• Features
• full-service copy center
• UPS Authorized Shipping Outlet.

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Strengths
Weaknesses

• Traffic Flow
• HP
• Downtown
• Albany
• Nearby Retailers
• Jack in the Crack
• Safeway
• Kmart
• Rewards Card
• www.StaplesRewardsCenter.com

• No Weaknesses
• According to Scott Harvey
• Small Copy Center
• Compared to Kinkos

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Threats
Opportunities

• New businesses in Corvallis
• HP
• Banks

• Office Max
• Kmart
• OSU bookstore
• Closer to campus

From the movie Office Space
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(No Transcript)
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• To be the leader in quick service restaurants by
  serving the best sandwiches and "products in and
  around sandwiches" in the marketplace... one
  successful restaurant
• and one "wowed"
• customer at a time.

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• First one opened 1981
• Nearly 3,500 in 15 countries
• New restaurant opens every 8 hours, on average

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• Most popular sandwich use to be Classic Italian,
  but now it is Mesquite Chicken
• Original store to do toasting. This sets them
  apart from other sandwich shops

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• SWOT Analysis
• Strengths
• Original Toasted Sub Shop imitations arent as
  good
• Punch Cards
• Watch sandwich be made
• Keeps up with low-carb trend (salads)
• New Marketing Strategy (Baby)
• Surrounding Stores bring in Business
• Weakness
• Location
• Small eating area
• Expensive

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Quiznos

• Opportunities
• Q card
• Expanding menu all the time
• Threats
• Other sandwich shops toast
• Jack-In-the-Box

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Oscar
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Overview

• Started in October 2002
• Business was REALLY slow in the beginning
• It has grown a lot since they started but is
  still has a small customer base than many other
  Blockbusters
• A lot of business from HP

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Strengths
Interior

• Blockbuster is a well known
• brand name for video renting
• Better store layout than the other
• Blockbuster in the area (in my
• opinion)
• Can usually find what you are
• looking for
• End of late fees, and the Movie Pass
• Very friendly, helpful staff.
• (they dont have many customers so they jump on
  an occasion to do something)

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Weaknesses

• Low customer base
• due to out-of-the way
• location
• No differentiation
• from other Blockbusters
• because it is run at a
• Corporate level
• Parking in the area is not very good

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Opportunities

• The actual store cant capitalize
• on any opportunities unless through
• the Corporate structure
• If they could
• More old movies
• Better signs and advertising
• More TV shows on DVD
• More Games
• Coffee, ice cream, and snacks

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Threats

• Hollywood video could be a slight threat, but
  since most of the Blockbusters customers come
  from HP in the K-Mart area its not a great
  threat.
• Online movie rentals

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Conclusion

• Just not a great retail area for Blockbuster
• It sounds like the business from HP is just
  enough to keep the store float
• If differentiation were possible, this store
  location would need to maximize that to get
  higher traffic and grown their customer base

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• Jack In The Box

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Background

• The first restaurant opened in San Diego by
  Robert Peterson in 1951.
• More than 2,000 restaurants in 17 states.
• Currently 44 stores in Oregon
• Jack in the Box acquired Qdoba Mexican Grill in
  January of 2003.
• Target Market Adults

Reference http//www.jackinthebox.com/aboutourco/
index.php?section1
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SWOT Analysis

• Strengths Convenient 24-hour Drive-through
• Only drive through
  business located along this street
• Only fast food business in the
  Kmart business area
• Plenty of parking
• Not so many screaming children in the
  lobby
• Weaknesses Not located along 9th street
• Dinning area is fairly small
• Not a lot of foot traffic

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SWOT Analysis

• Opportunities Slowly becoming an ideal location
• Work with area business. i.e. coupons
• Signage Direct cars to them
• Threats Theres no word on future
  competition within this area
• Quiznos Healthier menu items

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McGraths Fish House
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McGraths Background

• In1980, The first McGrath s Fish House opened in
  Salem, Or.
• McGrath's Fish House is a casual family seafood
  restaurant that is a delicious and fun place to
  eat
• -Website Statement
• McGraths currently has 20 locations including
  many restaurants in Utah(4), Arizona(3),
  Washington(2), Idaho(1), California(1), and
  Colorado(1).

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Corvallis McGraths

• 350 NE Circle Blvd. Corvallis, OR 97330
• 541-752-3474(FISH)
• Restaurant Hours
• Sunday 1000am-1000pm
• Mon.-Thurs. 1100am-1000pm
• Fri.-Sat. 1100am-1100pm
• Customer Flow
• Busiest Times
• Lunch 1200pm-130pm 30 customers/HR
• Dinner 500pm-900pm 60 customers/HR
• Business usually starts slow on Mondays and
  peaks Friday/Saturday night.

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Corvallis McGraths Cont.

• Customer Analysis
• Family Outings 50 sales
• Couples/Dates 30 sales
• Hungry Workers 15 sales
• Random Students 5 sales
• Business Spikes
• Before/After OSU sporting events (mainly Football
  games)
• Moms Weekend
• Dads Weekend
• Very Beginning of OSU school year.
• START (summer)
• High-School Prom

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SWOT Analysis

• Strengths
• Strong Brand Recognition
• The only real Seafood restaurant in Corvallis
• Repeat customers
• Use only fresh seafood products
• Parking
• Good food with relatively cheap prices

• Opportunities
• Attraction of more college impulse meals. Maybe
  add weakly college specials on basic seafood.
• More Advertising (Hwy 34 Billboard is successful)

• Weaknesses
• Lack of college impulse meals
• Almost solely a destination point
• Location
• Out of price range for lower-end customers

• Threats
• Safeway, Fred Meyers, Winco (raw fish)
• Bay Street Crab Company
• Albany Seafood Restaurants Red Lobster, Red
  Beards, and Skippers.
• Newport Bay????

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QUESTIONS???