Latest report by Timetric Insights, Forecast of Kenya’s Cards and Payments Industry market, Strategies, Products and Competitive Landscape

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Kenya's Cards and Payments Industry Emerging
Opportunities, Trends, Size, Drivers, Strategies,
Products and Competitive Landscape

Published Timetric
No of pages 86
Date November 2014
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Description


Kenya is developing into a hub for electronic
payments, and is likely to become a focal point
for wider growth across east Africa. A number of
economic and demographic factors have driven the
growth of the Kenyan cards and payments industry.
The country is renowned as one of the most
peaceful and stable in Africa. Demographically
and economically, the country is well positioned,
with an average age of just 18, and expectations
of healthy GDP growth over the forecast period
(2014-2018). In terms of card penetration,
Kenya recorded 0.22 cards per inhabitant in 2013,
while South Africa, Morocco, Nigeria and Egypt
recorded respective amounts of 1.25, 0.33, 0.20
and 0.18. In terms of frequency of use, Kenya
recorded 35.5 transactions per card in 2013,
while South Africa, Morocco, Egypt and Nigeria
recorded 38.2, 21.1, 15.7 and 12.0 respectively.
Detailed report at http//www.reportsandintelli
gence.com/kenyas-cards-and-payments-industry-emerg
ing-opportunities-trends-size-drivers-strategies-p
roducts-and-competitive-landscape-market
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Description


In terms of the number of cards in circulation,
Kenyan payment cards (including debit, credit and
charge cards) registered robust growth during the
review period (2009-2013), recording a compound
annual growth rate (CAGR) of 26.32 to increasing
from 3.8 million cards in 2009 to 9.7 million in
2013. In terms of transaction value, payment
cards valued KES1.5 trillion (US18.5 billion) in
2013, after registering a significant
review-period CAGR of 34.40. The average
transaction value (ATV) in Kenya was US49.3 in
2013, which was the fourth-highest among its peer
countries. The Central Bank of Kenya (CBK) also
played a role in its development. Its strategy
has been based on promoting the uptake of
mobile-based financial services to the rural,
unbanked population, indicating a clear economic
rationale for the development of m-payments in
Kenya and other countries. Request for Discount
at http//www.reportsandintelligence.com/purchase
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Scope


As This report provides a comprehensive analysis
of Kenya's cards and payments industry. It
provides current values for Kenya's cards and
payments industry for 2013, and forecast figures
for 2018.It details the different economic,
infrastructural and business drivers affecting
Kenya's cards and payments industry. It outlines
the current regulatory framework in the industry.
It details the marketing strategies used by
various banks and other institutions. It
profiles the major banks in Kenya's cards and
payments industry.
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Reasons To Buy


Make strategic business decisions using top-level
historic and forecast market data related to
Kenya's cards and payments industry and each
market within it. Understand the key market
trends and growth opportunities in Kenya's cards
and payments industry. Assess the competitive
dynamics in Kenya's cards and payments industry.
Gain insights in to the marketing strategies used
to sell various card types in Kenya. Gain
insights into key regulations governing Kenya's
cards and payments industry.  Enquire about
Report at http//www.reportsandintelligence.com/e
nquire-about-report/153451
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Table Of Content

• Key Facts and Top Events
• Executive Summary
• Payment Instruments
• Market Attractiveness and Future Prospects of
  Cards and Payments
• Analysis of Cards and Payments Industry Drivers
• Emerging Consumer Attitudes and Trends
• Payment Cards
• Get full TOC at http//www.reportsandintelligence
  .com/kenyas-cards-and-payments-industry-emerging-o
  pportunities-trends-size-drivers-strategies-produc
  ts-and-competitive-landscape-market/table-of-conte
  nts

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