Quiz 4: April 13, 10 pts.

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Quiz 4April 13, 10 pts.

• Write Name, Date at top
• Number each answer

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Question 1

• Price floor is determined by _________, while
  price ceiling is determined by ______________.
  (2 pts.)
  
• Costs/Consumer perceive value (demand ok)

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Question 2

• What new-product pricing strategy sets an initial
  high price that maximizes revenue? (1pt.)
  
• Market skimming

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Question 3

• List 5 of the six basic promotion tools in
  Integrated Marketing Communication (IMC). (5
  pts.) there are 5
  
• Advertising
• Personal selling
• Public relations
• Direct marketing
• Sales promotion

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Question 4

• The high fee demanded by this famous actress kept
  one of Unilevers Axe commercials from being
  shown in the US. Who was she?
  
• (1 pt.)
• Jennifer Aniston

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Question 5

• Using film stars or athletes to promote a
  companys products is called _________________.
  (1 pt.)
  
• Celebrity endorsement