Dave Finnegan

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Dave Finnegan Chief InBEARmation Officer
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Retailing is entertainment and the store is a
stage. When the customer has fun, they spend
more money.
Stanley Goodman
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Let a child inspire you
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Evolution of Build-A-Bear Workshop
1997-1999
2000-2003
2004-2006
2007 AND BEYOND
1 Store 14 stores
14 stores 151 stores (1)
151 stores 305 stores (1)
305 stores (1) ?
Entrepreneurial Phase
Brand and Concept Development
Grow the Business
Next Phase of Growth

• Founder-led
• Revolutionize specialty retailing
• Validate concept
• Establish infrastructure
• Establish category
• Build a brand

• Accelerate retail store growth
• Expand to national presence
• Capture market share
• Expand infrastructure
• Scale the business
• Expand internationally
• Financial stability

• Evolve model national advertising roll-out
• Grow brand awareness
• IPO in October 2004
• Grow internationally via franchising
• Expand in non-traditional retail locations
• UK acquisition, April 2006

• Continue store expansion
• Continue to Reenergize the core
• Leverage core competencies
• Expand new concepts
• Dominate virtual and real world experience
• Potential for at least 350 stores in North
  America
• Continue international growth

(1) Includes both Company-owned and franchised
stores.
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A powerful global brand

• Over 60 million animals sold
• Over 370 stores worldwide
• 10th largest toy retailer in USA

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Experience creates emotional connection

• Typical visit is 45 minutes
• Guests return again and again
• Over 6 million Stuff Fur Stuff loyalty members
• Over 75 of all transactions are from a loyalty
  club member
• Over 7,500 emails/letters received every month
• 30 of all Guests travel 20 miles to visit our
  stores

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Nobody says it better
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Make your employees part of the product
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Cute sells!
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Empower kids to make a difference
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Marketing builds the brand drives sales
Partner Promotions
Direct Mail and E-mail
Loyalty Program
TV Advertising
Print
Macys Tgiving Day Parade
Parties Store Events
Kids Radio
www.buildabear.com
Public Relations
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In order to stay in the lead you have to keep
leading
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www.ridemakerz.com
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Go where you have never gone before
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The importance of the internet continues to grow
for kids
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The internet is changing from Web to Virtual
world
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The importance of the internet continues to grow
for kids
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Techno savvy 10 year old girl
BABW Strength Social, Friendship, Fashion, Fun
BABW Development Leveraging Technology for Fun
Fashion Friendship
Online socialization and virtual worlds
Aspiration, Experimentation, Expression,
Independence Music, Friends, Virtual World,
Fashion, Fun
Participatory Sports
Environmental expression
Technologically enabled toys
Electronic media and entertainment
Trusted brands experiences
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Only company with real world AND virtual world
presence
Drives repeat sales to stores and develops a
strong online relationship with Guests
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Leveraging in-store technology
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Our World Stuffed With Fun
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Bear Boutique benefits
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Stuff Fur Stuff club benefits
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Customization personalization
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Driving extended play value developing the
bond with a new furry friend
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Fun engaging games that earn virtual rewards
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Put your heart into it
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davef_at_buildabear.com buildabearville.com
character nameDaveFinndango