iAnywhere Solutions

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iAnywhere Solutions Mobile and Wireless Computing
Brian Vink, VP Marketing iAnywhere
Solutions brian.vink_at_ianywhere.com
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Video iScribe
iAnywhere Solutions Success Story Video
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Agenda

• About iAnywhere Solutions
• Mission and Position
• Industry Trends
• mBusiness Opportunities
• m-Business Platform
• Mobile SAP Mobile EP
• Vertical Markets
• Product and Solution Offerings
• SQL Anywhere Studio
• iAnywhere Wireless Server
• Partnering with iAnywhere Solutions
• Resources, support, marketing programs

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iAnywhere Solutions

• May 17, 2000 - Sybase announced the formation of
  iAnywhere Solutions Inc., a wholly-owned
  subsidiary of Sybase
• Fueling new growth opportunities in the mobile
  and wireless arena
• Capitalizing on established leadership
• Pursuing new investment, partnership and
  technology opportunities in high growth markets
• Creating more value for Sybase shareholders,
  customers and employees

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iAnywhere Solutions Mission
We are empowering the enterprise, defining new
classes of mobile and wireless applications that
deliver e-Business anywhere.
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Market Position

• World-wide market leader in providing mobile and
  wireless solutions for the enterprise
• One stop source for developing m-Business
  solutions
• Uniquely offering proven always available
  mobile and wireless technology platform
• Resulting in
• a faster time to market
• reduced risk
• always available always connected

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Industry Trends Mobile and
Wireless
23 of corporate users currently connect to
their networks from remote locations. This number
is expected to increase to 35 within 2 years.
Forrester Research
There are about 80 million wireless subscribers
in the U.S. today. By 2003, there will be 146
million. Cahners In-Stat Group
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Mobile and Wireless Platforms
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Corporate Customers
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Agenda

• About iAnywhere Solutions
• Mission and Position
• Industry Trends
• mBusiness Opportunities
• m-Business Platform
• Mobile SAP Mobile EP
• Vertical Markets
• Product and Solution Offerings
• SQL Anywhere Studio
• iAnywhere Wireless Server
• Partnering with iAnywhere Solutions
• Resources, support, marketing programs

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Wireless Issues and the m-Business Solution
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One Stop Source for m-Business Solutions
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m-Business Platform
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Everything You Need inan m-Business Platform

• Extend your e-Business applications to mobile and
  wireless devices
• Leverage your existing assets(e.g. Portal,
  Legacy, etc.)
• Personalize information based ondevices,
  networks, and user preferences
• Seamlessly add users/devicesto your business
  with confidence
• Know your information is protected and secure
• Easily integrate new standards and technologies

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iAnywhere SolutionsWireless Gateway Service
Single point of access for all wireless data
networks
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Hosting Services

• Simplify development and deployment
• Seamless integration across multiplewireless
  networks and mobile devices
• Pilot applications without implementingin-house
  wireless infrastructure
• Reduce time to market for wireless applications
• Streamline design, testing, deployment
• Simplify setup and maintenance
• Easily support for new networks as they arrive
• Reduce risk involved in deploying wireless
  solutions

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Wireless Services Expertise

• Programs for jump starts, support, development,
  pilot, and deployment phases
• Leverages years of experience in mobile computing
  market
• Solid mobile and wireless best practices
• Rapid implementation methodology
• Engagements customizable to fit specialized
  situations and needs
• Teaming with world class partners to ensure the
  most comprehensive skill set possible

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Customized m-Business Solutions

• Application Framework
• Foundation for building reliable applications
• Extends all m-Business platform features to
  applications

• IndustryApplications
• Prebuilt for rapid deployment
• iAnywhere TimeTrackerfor SAP R/3
• Mobile Banking
• 500 partner solutions

• Customized
• Applications
• Professional services experts can tailor
  applications to meet the needs of any
  organization

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iAnywhere Time Tracker for SAP

• Customizable solution for SAP CATS customers
• Enables time tracking from handheld devices,
  synchronizing directly to SAP R/3 system
• Consists of
• customizable application template
• proven mobile architecture
• world-class services
• Benefits
• automated time tracking
• increased worker productivity
• reduced errors

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Sybase EP Foundation for e-Business
Web Users
Mobile/Wireless Users
Business Systems
Net Markets
Suppliers
Enterprise Portal
e-Business Infrastructure
Enterprise Integration
Feeds
Documents
ERP/CRM
Database
Mainframe
Custom
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Mobile EP
Mobile Wireless Extensions
B2B Extensions
e-Business Platform
Enterprise Integration

• Extend enterprise applications to corporate
  mobile user for higher productivity
• Push notifications for deeper customer
  relationships
• Mobile Browsing
• Wireless Messaging
• Platform for always available wireless
  applications

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iAnywhere Solutions Application Demonstration

• Mobile EP
• Ace Financial Demo

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Vertical Markets

• iAnywhere Solutions targets the following
  vertical markets
• Healthcare
• Retail/Hospitality
• Mobile eFinance
• Insurance
• Field Force / Sales Force Automation
• Telecommunications
• Energy

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Financial Solutions Partner
Success Story

• Solution
• Sales force automation application built by EZ
  Data and deployed to Prudential Insurance Sales
  Force
• Benefits
• Deployed 12,000 seats across 300 offices allowing
  field agents toaccess customer information
  fromanywhere in the country
• Significant increases in employee productivity
  and improved customer service

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Video Prudential Insurance
iAnywhere Solutions Success Story Video
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Healthcare
Partner Success Story

• Solution
• Wireless prescription writing applications that
  allow physicians to generate and transmit
  electronic prescriptions at the point of care
• Benefits
• Doctors can transmit prescriptions in their
  office or at the point of care to a pharmacy
• Improve quality of care, improve guideline
  compliance, reduce overall cost and enhance
  physicians efficiency and effectiveness at the
  point of care

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Retail / Point of Sale Partner
Success Story

• Solution
• Functional, easy-to-use point-of-sale (POS) and
  back office systems (local database and LAN
  access)
• Wireless POSDs and scales
• Future handheld deployment for supermarket
  retailers
• Benefits
• Better functionality, ease-of-use and reliability
  no downtime!!
• Increased portability and mobility of devices
• Improved customer service and employee
  productivity
• Improved inventory control

Andronico's Market
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Video Bass and Andronicos Market
iAnywhere Solutions Success Story Video
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Agenda

• About iAnywhere Solutions
• Mission and Position
• Industry Trends
• mBusiness Opportunities
• m-Business Platform
• Mobile SAP Mobile EP
• Vertical Markets
• Product and Solution Offerings
• SQL Anywhere Studio
• iAnywhere Wireless Server
• Partnering with iAnywhere Solutions
• Resources, support, marketing programs

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SQL Anywhere Studio

• Market-leading mobile data management and
  enterprise synchronization solution
• Small Footprint, full featured DBMS
• Customizable for Handheld Devices and Intelligent
  Appliances
• Enterprise synchronization for mobile and remote
  systems

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SQL Anywhere Studio

• Small Footprint, Full Featured Database
• Ideal for mobile workgroup environments
• Full transaction processing
• Easy to use, easy to administer
• Multi-platform support
• Comprehensive support for Java
• Open API and tools support
• Unmatched reliability and power
• Performance and scalability
• Rich functionality including
• referential integrity, stored procedures,
  triggers, row-level locking, automatic scheduling
  and recovery

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SQL Anywhere Studio

• Customizable for Handheld Devices and Intelligent
  Appliances
• UltraLite deployment technology ideal for
  light-weight environments
• Support for Windows CE, PalmOS, DOS, Wind River
  VxWorks and Symbian EPOC
• Generates ultra-small database with fingerprint
  as small as 50K

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SQL Anywhere Studio

• Enterprise Synchronization
• Scalable, bidirectional synchronization of
  information between enterprise systems and remote
  devices
• Optimized for both occasionally-connected and
  near real-time environments
• Utilizes standard Internet, messaging, e-mail and
  wireless protocols
• Heterogeneous direct synchronization with Sybase,
  Oracle, Microsoft and IBM
• Advanced conflict detection and resolution
• Support for subsetting of data
• Reliable and easy to use

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iAnywhere Wireless Server
Enables always available access to e-Business
applications, enterprise data, and Internet
content through mobile and wireless devices

• Enterprises can easily extend the reach of their
  data and applications on a proven platform to
  mobile and wireless devices
• Allows service providers to recognize new revenue
  streams from value-added e-business applications
  and services
• Gives the mobile worker access to information to
  improve productivity and customer service

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iAnywhere Wireless Server

• Always available access to information
• Mobile workers have access to information at all
  times and the ability to be alerted and take
  action immediately
• Multi-device and network support
• Open enterprise integration
• Reliability, availability, scalability
• A solid foundation that can handle peak loads and
  future growth
• Security

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iAnywhere Wireless Server

• Consulting for Wireless Server projects available
  today through iAnywhere Solutions services team
• Consulting group will work with customer to offer
  a customized solution
• Shrinkwrap package now available

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Sybase Open Wireless Website Demo

• Check the Sybase Open scores during the matches
  using a wireless handheld device
• Built using iAnywhere Wireless Server
• www. sybaseopen.com/wireless
• Demo on PocketPC device

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Video City of Edmonton
iAnywhere Solutions Success Story Video
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Agenda

• About iAnywhere Solutions
• Mission and Position
• Industry Trends
• mBusiness Opportunities
• m-Business Platform
• Mobile SAP Mobile EP
• Vertical Markets
• Product and Solution Offerings
• SQL Anywhere Studio
• iAnywhere Wireless Server
• Partnering with iAnywhere Solutions
• Resources, support, marketing programs

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iAnywhere Business Solutions Alliance Program

• FREE development and evaluation software
• Partner-specific technical support offerings and
  award-winning technical support newsgroups
• Regular monthly communication
• Increased education discounts
• Marketing opportunities
• Access to sales tools and literature

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iAnywhere Solutions Partner Resources

• Dedicated account manager
• Field and inside sales representatives
• Partner-only content on Sybase.com
• Selling guides, presentations, scripted demos and
  much more
• Monthly mobile wireless newsletter
• Latest product information, press releases,
  marketing opportunities, etc
• Community of mobile wireless partners
• Hundreds of mobile and wireless partners worldwide

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iAnywhere Solutions Partner Support

• Technical Support Plans
• Support is offered in a variety of levels to suit
  your business needs including electronic,
  per-incident, annual plans, 7x24 and Direct to
  Expert
• Electronic Support Services
• The Mobile Wireless Developer Network
  (www.sybase.com/developer/mobile) provide you
  with electronic access to beta programs,
  technical whitepapers, code samples, emergency
  bug fixes and more

"Relying on the Developer Network has proved to
be very rewarding. The easy access to
information has allowed me to get my projects
developed and deployed much faster than ever
before." Dong Chen, Systems Analyst, Texas AM
University
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iAnywhere Solutions Partner Education and
Certification

• Education
• Training is available for both the basic and
  advanced user, with topics covering database
  functionality, synchronization and handheld
  deployment
• Certification
• Certified SQL Anywhere Associates demonstrate
  proficiency in topics including database
  administration and synchronization technologies

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Marketing Programs

• References
• Success Stories
• Variety of success stories available for
  references and proof points
• http//www.sybase.com/detail_list/1,3691,1796,00.h
  tml
• Videos
• Large selection of customer and partner success
  videos for reference base needs, including
  iScribe, Prudential Insurance, etc
• Press Releases Editorials
• Earnings announcements, product announcements,
  editorial opportunities with trade publications
• http//www.ianywhere.com/pressanalyst/

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Marketing Programs

• Seminars
• iAnywhere Solutions hosts a variety of seminars
  and welcomes partner participation such as
• Jointly presenting a technology seminar
• Local partner exhibits and demonstrations
• Showcasing partner solutions
• Q1 Local Seated Seminars included
• Tech Tour w/ Aerospace hilight Jan 23
• Palm/iAnywhere Solutions Feb 21
• Wireless Executive Feb 22 Feb 23
• Still coming
• Wireless Developer Mar 8 Mar 9
• Palm/iAnywhere Solutions March 6 Irvine
• Healthcare with Symbol March 6 SJ
• Visit www.sybase.com/events for more information

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Marketing Programs

• Teleseminars / Webcasts
• iAnywhere Solutions hosts approximately 1
  teleseminar per month and encourages partner
  participation, such as joint presentations,
  partner demonstrations and successes, etc
• Q1 Teleseminars included
• Navigating the Wireless Enterprise Jan 30
• SAP Time Tracking with Palm Feb 27
• Still coming
• Mobile and Wireless Tech Tour
  Teleseminar Mar 12
• Visit www.sybase.com/events for more information

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Marketing Programs

• Tradeshows
• Participated in 45 tradeshows and partner events
  in 2000 with many already well planned for 2001
• Partner participation includes booth space by
  invitation, user groups/conferences, literature,
  etc..
• Q1 Local Tradeshows included
• Mobile Data Services and Apps Jan 24-26
• Mobile Insights Feb. 18-20
• Sybase Open Feb. 26 - Mar. 4
• Still coming
• CTIA Wireless, Las Vegas March 20-22
• Visit http//www.ctiashow.com/ for more details
• Gartner Wireless Access, SD March 26-28
• For more information, visit http//www.gartner.co
  m/public/static/events/ra4/ra4.html

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Marketing Contacts

• References
• Tara Rigby tara.rigby_at_sybase.com
• General Partner Questions
• Elaine Adema elaine.adema_at_sybase.com
• Norma Hopkins norma.hopkins_at_sybase.com
• Local Account Managers
• Michael Meucci michael.meucci_at_sybase.com
• Mike Radencich mraden_at_sybase.com
• Jamie Fraser jfraser_at_sybase.com
• Rebecca Bridges bridges_at_sybase.com

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Being Successful with iAnywhere Solutions

• Proven, market leading technology
• Over 10 years experience in mobile and wireless
  solutions
• Broad technology offering deployed to over 6
  million users
• Services team experienced in building and
  deploying mobile and wireless solutions
• Strong customer base with 10,000 corporate
  customers
• Continually developing new business opportunities
  and alliances with exciting technology innovations

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Mobile Demo Center

• Visit iAnywhere Solutions Demo Center during the
  Sybase Open
• Friday 5-7pm
• Saturday 12-2pm, 5-7pm
• Sunday 1-3pm