Indonesia : Franchising

1
Indonesia Franchising

• U.S. Commercial Service
• U.S. Embassy Jakarta, Indonesia
• www.buyusa.gov/indonesia

2
Market Facts

• Home to 250 foreign and 50 local franchises
• American franchises dominate
• Other competitors Singapore, Australia, the
  United Kingdom, France, Thailand, and domestic
  franchises
• Best prospects Food and beverages, education
  products, retail, and business services
• Estimated future growth of 5

3
Market Data
4
Market Entry

• Open market
• Government regulation no. 16 of 1997 Providing
  guidance and protection for both franchisors and
  franchisees
• Trademark protection Although trademark disputes
  do occur, there is fairly strong trademark
  protection in Indonesia

5
Trade Events

• International Franchise, License, and Business
  Concept Expo and Conference
• June 1-3, 2007
• Jakarta Convention Center

6
Thank you Welcome to Indonesia

• Henry Sutanto
• Commercial Specialist
• Henry.Sutanto_at_mail.doc.gov

• Richard Rothman
• Commercial Counselor
• Richard.Rothman_at_mail.doc.gov

U.S. Commercial Service U.S. Embassy Jakarta,
Indonesia