The Ernst and Young Business Plan Guide

1
The Ernst and Young Business Plan Guide

• Chapter 4Contents of the Business Plan

2
Sections 1-4

• Table of Contents
• Executive Summary
• General Company Description
• Products and Services

3
Sections 5-9

• Marketing Plan
• Operational Plan
• Management and Organization
• Capitalization and Structure
• Financial Plan

4
Attachments (Sample)

• Management Resumes
• Competitive Analysis
• Sales Projections by Product line
• Profit Analysis by Product Line
• Sample Agreement of Confidentiality

5
Future Classes

• Cover Each Section in Detail
• Discuss/Ask Questions
• Use in Team BP Project

6
Questions?