Jacksonville Jaguars Foundation

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• Jacksonville Jaguars Foundation
• Sports Philanthropy Conference
• 2005

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2004 grant awards totaled 1,160,830.Since 1995,
grants have totaled more than 7.9 million.
Grants
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• All Honor Rows youth earning a seat receive a
  free meal, t-shirt, hat, certificate of
  completion, recognition at the game by the
  Weavers and fans, and a pledge card - promising
  to remain free from alcohol, tobacco and illegal
  drugs.

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During the 2005 season, the Jaguars Foundation
will allocate more than 11,000 seats for
charitable purposes. Other programs
include Sailors Aweigh HabiJax Youth
Football And numerous other organizations
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The Jaguars were the first team in the NFL to
have tobacco advertising removed from their game
day program. Since then, the entire league has
followed the Jaguars lead and removed that ad.
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Crafting A Successful Grant Making Program From
10,000 to 1 Million or more!
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Charity/Giving vs. Philanthropy/Grant Making

• Both are important and critical to non-profits
• -but they are clearly different.
• Charitable giving buying a table at charity
  events, sponsoring foursomes at golf-tournaments,
  underwriting fundraising events, etc.
• Philanthropy a focused approach with a set
  amount of dollars to pro-actively seek to make a
  change.
• Example Company has 50,000 in charitable
  dollars sponsoring 20 to 30 very worthwhile
  causes- take 25,000 of that and target those
  dollars on a particular community issue.

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Develop your Mission and Focus Area(s)

• What issues are important to your organization?
• Who do you want to help?
• What concrete results do are you looking for?
• What is important in the community? What experts
  and advocates can help you? (This will help
  set-up possible strategic partnerships and
  increase funding potential.)
• Are there unique ways in which your
  team/foundation/athlete can make a difference in
  a particular area?

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Mission Statement

• Believing that youth represent the communitys
  future, the Jacksonville Jaguars Foundation is
  committed to serving the greater Jacksonville
  area through strategic financial, networking and
  volunteer support benefiting economically and
  socially disadvantaged youth and families. By
  building upon our citys strengths, we seek to
  realize the positive potential of our young
  people in need. In doing so, we aim to serve as
  a model to other sports franchises.

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Jaguars Foundations Target Areas

• After-school and Year-round Programs
• Arts Programs
• Literacy, Reading and Tutoring
• Low-income Children with Special Needs
• Mentoring Programs
• Physical Activity, Nutrition, Obesity
• Prevention of Teen Pregnancy and Sexually
  Transmitted Infections
• School Success (non-profits working with schools)
  
• Youth in crisis
• Research and Evaluation
• Strengthening the Nonprofit Sector and Agency
  Capacity Building

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Eligibility and Guidelines

• Examples from the Jaguars Foundation
• Target population economically and socially
  disadvantaged youth and their families
• Priorities prevention focused programs with
  intensity over time and during that time
• Geographic area limited to five counties in
  northeast Florida
• Applicants must be 501c-3 non-profit agencies
• Does the grant leveraging other resources?
• Are there collaborative partnerships?
• Sustainability
• Specific Requests for Proposals (RFPs) for
  your target issue(s)

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Evaluation

• Always ask applicants for their evaluation plan
• It is worth paying an agency more money if they
  have a good evaluation plan in place. Funders
  want to know the results, and HOW the results are
  being tracked, measured, and reviewed by the
  agency
• In the long-run, programs with good evaluations
  are much better investments

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Multiplying your dollars

• Can your dollars be leveraged with others?
• United Way
• Community Foundations
• Corporate partnerships
• Childrens Services Boards
• Universities
• City, County, State governments.
• In-kind support
• National dollars (national foundations,
  corporations, government)

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The Jaguars Foundation Investment Portfolio
How the Foundation invests its grants to achieve
its mission for the betterment of economically
and socially disadvantaged youth and their
families.

• Short Term Investments
• Mid Term Multi-year Investments
• Long Term Multi-year Investments
• Research and Evaluation
• Strengthening the Nonprofit Sector and Capacity
  Building

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Direct Program Investments

• Short Term Investments One time support for a
  project, program or capital campaign, normally
  for one year or two years, that at the outset has
  a defined funding exit plan.
• Mid Term Investments Multi-year funding, with
  the intention of supporting a program (provided
  it is meeting its objectives) over 3 or more
  years.
• Long Term Investments Initiatives where the
  Foundation places a deep interest in making
  lasting changes, through a long-term commitment
  of resources.

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Other Support

• Research and Evaluation Grants Supporting
  research of issues and evaluation of programs
  affecting the Foundations target population.
• Strengthening the Nonprofit Sector and Capacity
  Building To ensure that Northeast Florida has a
  strong, viable non-profit sector with the
  resources and capacity to accomplish their
  missions.

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2004 Co-hosts and audience
Joe Zelenka, Jaguars Tight End/Long Snapper
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