The Only Classical Network

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The Only Classical Network
CMN
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Reaching a quality national radio audience
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that rivals the finest upscale magazines!
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Monthly Audience 10 Million
ARB
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Programming...

• Metropolitan Opera
• (Chevron Texaco)

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Programming...

• Making Music In Monaco
• (Monaco Tourism)

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Programming...

• Evening at the Pops
• (Merrill Lynch)

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Programming...

• The American Spirit
• (Morgan Stanley)

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Programming...

• The Romantic Hours
• (Steuben.com)

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Classical Radio Delivers...

• Best Quality
• Environment.

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Classical Radio Delivers...

• Money,
• Power
• Brains.

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Classical Radio Delivers...

• Unique
• Relationship
• Marketing.

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Classical Radio Delivers...

• Bottom Line
• Results.

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Best Quality Environment
When a quality product runs next to classical
music...
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Best Quality Environment
the high quality of the music and the product
complement
each other!
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Money, Power Brains
Index HHI 150M 242
MRI (USA Avg 100)
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Money, Power Brains
Index Prof/Mgrs 181
MRI (USA Avg 100)
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Money, Power Brains
Index College Grads 213
MRI (USA Avg 100)
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Bottom Line Results
A long list of blue chip companies are consistent

advertisers.

• Monaco Tourism, Epson, Xerox
• Computer Associates, Chevron

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Bottom Line Results
A long list of blue chip companies are consistent

advertisers.

• Lexus, Merrill Lynch, Pepperidge
• Jaguar, American Express

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Hard To Reach Any Other Way
No other radio networks play classical music.
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Hard To Reach Any Other Way
Classical listeners dont watch much TV.

MRI
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Hard To Reach Any Other Way
Readers spend less than 45 minutes a week with a
business magazine.
MRI
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Hard To Reach Any Other Way
Listeners spend over 8 hours a week with CMN.
ARB
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Unique Relationship Marketing
CMN helps advertisers bond with their consumers t
hrough
classical music.

• Airline Inflight Entertainment.

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Unique Relationship Marketing
CMN helps advertisers bond with their consumers t
hrough
classical music.

• Displays at Classical Concerts.

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Unique Relationship Marketing
CMN helps advertisers bond with their consumers t
hrough
classical music.

• CDs of programs to VIPs.

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Unique Relationship Marketing
CMN helps advertisers bond with their consumers t
hrough
classical music.

• www.classicaliscool.com

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Reach, Frequency Cost

• 12 CMN spots weekly _at_ 1500

• Delivers 3 million, 2 times

• ARB

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Summary of Advantages

• The Only Classical Network

• 10 Million Listeners a month

• Best Quality Environment

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Summary of CMN Advantages

• Money, Power Brains

• Unique Relationship Marketing

• Hard To Reach Any Other Way

• Bottom Line Results

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The Only Classical Network
CMN
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