THE DOG

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THE DOG
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Background
Launched in 2000 in Japan The Dog quickly
spread worldwide and now contains over 100,000
images across 70 different breeds. Puppies are
photographed at unusual angles and then presented
on a crisp white background. The Dog is a
globally recognised brand that spans across a
range of products from plush toys to stationery,
books to calendars, greeting cards, computer
games and more. There is even a The Dog
Monopoly! The Dog brand has recently featured in
two high profile fast food promotions and
regularly receives high television coverage and
of course high visibility in numerous stores due
to the wide range of products. With over 800
breeds of dog recognised by kennel clubs across
the world and with the merchandising
opportunities seemingly endless this is a brand
that will continue to go from strength to
strength whilst retaining a fresh look. The
Dogs outlook is simply defined as
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Product Range - overview
686/001The Dog 3 Piece Canister SetColour boxed
18 sets per cartonTrade Price 7.15
686/003The Dog 4 Piece Breakfast SetColour
boxed 8 sets per cartonTrade Price 7.15
686/004The Dog 5 Belly Mug 6 Asst
DesignsBulk packed 36 mugs per cartonTrade
Price 1.38
686/005The Dog 5 Belly Mug Group DesignBulk
packed 36 mugs per cartonTrade Price 1.38
686/006The Dog 6 Belly Mug 6 Asst
DesignsBulk packed 24 mugs per cartonTrade
Price 2.14
686/007The Dog 6 Belly Mug Group DesignBulk
packed 24 mugs per cartonTrade Price 2.14
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Product Range Designs
6 Assorted DesignsGolden RetrieverWest
Highland White TerrierDalmatianBull
TerrierCocker SpanielGerman ShepherdFound
on686/004 5 Belly Mug (Asstd)686/006 6 Belly
Mug (Asstd)
Group DesignFound on686/001 3 Piece Canister
Set686/003 4 Piece Breakfast Set686/005 5
Belly Mug (Group)686/007 6 Belly Mug (Group)
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Range Benefits

• Instantly recognisable, global brand
• Appeals to both young and old
• Allows for price points of at least 15 for sets
  and 5/3 for mugs
• Mugs can be sold individually or as a set of 6
• High quality product
• High media / store brand visibility with many
  promotions and products
• Can add to existing range of The Dog products
  sold in store
• Appeals to brand collectors who will buy
  products as part of collection
• Ethos holds UK Exclusivity

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