What Is International Retailing - PowerPoint PPT Presentation

Loading...

PPT – What Is International Retailing PowerPoint presentation | free to view - id: 531e8-ODA4M



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

What Is International Retailing

Description:

What Is International Retailing – PowerPoint PPT presentation

Number of Views:48
Avg rating:3.0/5.0
Slides: 48
Provided by: HelenaC2
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: What Is International Retailing


1
What Is International Retailing?
  • All activities involved in selling products and
    services to final international consumers for
    their personal consumption

2
Great diversity in Retail Patterns
Retail Outlets Population Employees Country (000)
per Outlet per Outlet
Argentina 199.5 164 4 Australia 160.2 111 5 Canada
157.2 183 9 India 3540.0 253 NA Japan 1591.2 79 4
Malaysia 170.6 109 8 Mexico 899.3 96 2 Philippine
s 120.1 547 28 South Africa 60.4 675 7 South
Korea 730.0 60 2 U.S.A
1516.3 170
13
14-9
SOURCES International Marketing Data and
Statistics, 21st ed.
(London Euromonitor
Publications, 1997), and "Indicators of Market
Size for
115 Countries," Crossborder Monitor, August 27,
1997.
Irwin/McGraw-Hill
3
Retail Formats (General Merchandise)
(1)Specialty Stores
  • Specialty Stores (narrow product line and wide
    assortment)
  • Very popular, especially in developed countries
    independent stores often dominant

4
Specialty Store in Portugal Mall
5
Specialty Stores Portugal
6
Lisbon Fish Market
7
(2)Specialized Markets
  • Markets that contain specialty stores
    specializing in a particular product category
  • Exist worldwide in both developed and developing
    countries

8
Silk Market, Beijing
9
Specialized Market Sukienice Krakow
10
Market Outside Cuzco Peru
11
(No Transcript)
12
(No Transcript)
13
(No Transcript)
14
(3)Department Stores
  • General Retailers that offer a broad variety of
    goods and wide assortments
  • U.S. Canada losing share to discounters,
    specialty stores, category killers
  • European department stores focus on home
    countries with eye towards European Union
  • Often include supermarket sections

15
El Corte Ingles Department Store in Madrid, Spain
16
El Corte Ingles Department Store in Madrid, Spain
17
Department Store Germany
18
Department Store Germany
19
Mall, Frederikstad, Norway
20
Mall, Frederikstad, Norway
21
Mall Buenos Aires
22
Mall Buenos Aires
23
Queen Street Mall, Brisbane Australia Happy
Jacks
24
Shopping Mall, Canberra, Australia
25
Shopping Mall, Canberra, Australia
26
Brands Supermarket Australia
27
Brands Supermarket Australia
28
(4) General Merchandise Discount Stores
  • Retailers that sell high volumes of merchandise,
    offer limited service, and charge lower prices,
    e.g. Wal-Mart, Target, Home Depot

29
Retail Formats (Food) (1) Super Stores /
Hypermarkets
  • Hypermarkets Large retailers that combine
    supermarket, discount, and warehouse retailing
    principles

30
Trends in International Retailing
  • Both U.S. European retailers expanding
    internationally
  • Top 10 Global Retailers (1999)
  • Wal-Mart (U.S.)
  • Metro AG (Germany) grocery
  • Sears Roebuck (U.S.)
  • Rewe Gruppe (Germany) grocery
  • Edeka Gruppe (Germany)
  • Aldi Gruppe (Germany) grocery
  • Dayton Hudson (U.S.)
  • Carrefour (France) grocery
  • Tenselmann Gruppe (Germany)
  • Consolidation acquisition among retailers

31
Issues in International Retailing
  • Local regulations e.g. restrictions on
    expansion of hypermarkets operating hours
  • Taxation e.g. Taxes higher in Norway than
    Denmark Consumers shop on duty free shop on
    Ferry
  • Consumer Preferences- e.g. U.S. shop less
    frequently buy in bulk Argentina prefer to
    shop in small food stores

32
Kolding, Denmark 3 p.m. Saturday
33
Food Fight in the Aisle de France Los Angeles
Times 4/2/96
  • Huge hypermarkets (hypermarches) are squeezing
    out quaint boulangeries. The government is
    cracking down on chains, but shoppers-albeit
    guiltily-are picking convenience over culture.
  • 1,000 up 100 from 1985

34
Reasons For Change
  • Poor economy
  • Growth of two career couples

35
Resistance To Change (Ethnocentric)
  • French deeply conflicted. They sniff at crass
    commercialization in America, which they see as a
    free market run amok, and they lavish praise on
    their neighborhood stores but more than half of
    food purchased at larger supermarkets.
  • New Stiffer Law prohibiting selling anything
    below cost Sets up council to monitor compliance

36
Consequences
  • Lower priced goods
  • Profitable retailers
  • Small businesses in villages going under
  • Character of countryside and even urban center
    changing
  • Market for larger appliances

37
Brainstorm - How To Succeed
  • Culturally Congruent Strategy
  • E.g. employs 22 bakers who make 4,000 baguettes a
    day from fresh (not frozen) dough and a wide
    variety of pastries - all in ovens visible to
    shoppers.
  • Roasting chickens can be chosen right off the
    rotisserie similar to butchery
  • Helpful workers clean and skin fish while you
    wait.

38
Specialized Market La Boca Argentina
39
Hypermarket Santiago Chile
40
Hypermarket Santiago Chile
41
Hypermarket Santiago
42
Warehouse or Wholesale Clubs
  • Require members to pay an annual fee operate in
    low-overhead, warehouse-type facilities, offer
    limited lines of brand name and dealer groceries,
    apparel, appliances, etc. at low prices

43
Convenience Stores, Kiosks
  • Small retailers located in residential areas,
    open longer hours, carry limited lines of
    high-turnover necessities.

44
Convenience Store Segovia, Spain
45
Specialty Food Store Germany
46
Flower Stand Krakow Poland
47
Kiosk Lima, Peru
About PowerShow.com