Service In Action

1
Service In Action

• Lights, Camera, Action! Video in Email
• Goodmail Systems
• March 27, 2009

Special Welcome to
Service In Action calls are available as
podcasts, visit the SIA site for past shows.
2
Agenda

• Online Video Video-in-Email
• The Future of Email Marketing CertifiedVideo
  and Beyond

3
Online Video Video-in-Email

• The Perfect Storm
• Broadband Microtargeting

4
Broadband is Now Ubiquitous
5
Time Spent Online gt Doubled Over the Past Five
Years
6
Forecast US Online Video Streams Audience,
2008-13
March 2009 Five Rules To Drive Video Traffic
7
More People Viewed Video On PCs Than On
Large-Screen TVs in 07
June 2008 How Video Will Take Over The World
8
Online Video Watchers Are Lucrative
March 2009 Who Are Automotive Video Viewers?
9
Brands Have Big Plans for Online Video in 2009
and Beyond
10
Email is Still The Most Popular Online Activity
11
Email is the Marketing Departments Workhorse
12
Whats the Matter with Email?
51.1B
25.5B
2.1B
1.2B
13
Web 2.0 vs. Email 0.2
14
Email is Missing Out on the Video Craze

• No
• No Java
• No Flash
• No MPEGs
• No Quicktime
• No Windows
• Yes
• Low-tech Animated GIFs
• Not video

Source The Current State of Video in Email,
Campaign Monitor, January 2009.
15
Future video experiences will be seamlessly
multiplatform

• Consumers do not think in terms of channels or
  platforms. They watch their favorite shows
  whenever and wherever they can most conveniently.
  A seamless multiplatform experience is the only
  kind of content experience that will succeed in
  the long term.
• Forrester, Preparing for the Coming Online TV
  Backlash, 3/13/09

16
CertifiedVideo

• Introducing The Future of Email Marketing

17
Video Platform The CertifiedEmail Fast Lane

• A Separate, Secure Pipeline Directly to the Inbox

At the ISPs mailbox providers
Email sender
CertifiedEmail Express Lane
Inbox
CertifiedEmail messages get sent directly to the
inbox, bypassing filtering
With images visible and links active by default
The sender sends their message via their ESP or
internal MTA
Their messages become imprinted with
CertifiedEmail tokens.
Participating ISPs look for the CertifiedEmail
token in the message
GO
Internal MTA
Image and link blocking
ISP filtering and checking
Pass
Pass
Pass
Email service provider
Spam filters
Fail
Fail
Fail
18
CertifiedEmail Accepting ISPs

• Live Today
• Coming Soon

19
CertifiedVideo
The Future of Email Marketing

• First product to deliver assured video within
  consumer email
• Built on top of the existing CertifiedEmail
  platform
• Video playable in preview full message views
• Automatically muted video (click to add sound)
• Senders can use the same video player technology
  they already use
• Availability
• Live Today AOL
• Q2 Q3 other GMS partners

20
CertifiedVideo Benefits for Media Firms

• Build Audiences and Boost Ratings
• Grow inventory of available pre-roll and
  interstitial video ads
• Increase ratings for current properties
• Monetize long tail properties
• Exclusive content/email-only access
• Stimulate list growth and engagement

21
CertifiedVideo Benefits for Commerce Senders
Video is quickly being incorporated into all Web
sites, across all industries, to
help organizations communicate with and inform
their consumers. - Forrester Research, March
19, 2009

• Grow Recipient Engagement Create New Revenue
  Streams
• Monetization through merchant-sponsored video and
  video ads
• Product reviews, previews, demos and tips
• Creative, brand-building campaigns

22
The Future Script-Enabled Email
All The Best of the Web in Email
23
Resources

• CertifiedVideo Solution Brief
• CertifiedVideo How It Works
• CertifiedVideo Default Player
• CertifiedVideo Player Approval Process
• Updated AUP
• Guidelines for using CertifiedVideo tokens

24
5 Closing Tips

• The Medium is the Message
• Be Creative
• Use Video to Monetize Email in New Ways
• Promote Video to Stimulate List Growth
• Test Everything, Constantly

25
Contacts

• CertifiedVideo can benefit marketers in all
  fields who may be looking to place an ad or
  informational clip in an email.
• MediaPost

• Jordan Cohen
• Sr. Director, Industry Relations
• 917-439-1764
• jordan_at_goodmailsystems.com

• Michele Doyle
• Director, ESP Relations
• 773-531-4822
• michele_at_goodmailsystems.com

26
2009 Service In Action Calls

• Our 2009 Calls are scheduled for the last
  Friday of each
  Month April 24 is our next.

www.EmailYogi.com