Process of Internet Marketing

1
Introduction to Internet Marketing
Internet marketing, also referred to
asi-marketing, Web-marketing, Online-marketing,
or e-Marketing, is the marketing of product or
services over the Internet.
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Marketing services
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2
What is Internet marketing ?
The Internet has brought media to a global
audience. The interactive nature of Internet
marketing in terms of providing instant response
and eliciting responses, is a unique quality of
the medium.
Internet marketing is sometimes considered to
have a broader scope because it not only refers
to the Internet, e-mail, and wireless media, but
it includes management of digital customer data
and electronic customer relationship management
systems.
Internet marketing ties together creative and
technical aspects of the Internet, including
design, development, advertising, and sales.
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Marketing services
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3
Why Internet marketing ?
Internet marketing is relatively inexpensive when
compared to the ratio of cost against the reach
of the target audience.
Companies can reach a wide audience for a small
fraction of traditional advertising budgets.
The nature of the medium allows consumers to
research and purchase products and services at
their own convenience.
Therefore, businesses have the advantage of
appealing to consumers in a medium that can bring
results quickly. The strategy and overall
effectiveness of marketing campaigns depend on
business goals and cost-volume-profit (CVP)
analysis.
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Marketing services
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4
Process Internet Marketing?
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Marketing services
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5
Profit through Internet Marketing
Visual representation of what organizations do to
create value. Margin is the difference between
Customer Perceived Value (CPV) and cost. The
primary and second activities attribute to cost.

Cost
Profit
Price (Customer Perceived Value)
Support Activities
Primary Activities
Source Porters value chain
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Marketing services
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6
Progress chart of internet Marketing
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Marketing services
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7
Advantages Internet marketing ?
Democratization of advertising Reach Collapsing
barriers of time space Lower risk of product /
services innovation Lower cost / higher
ROI Digitization of all information Virtual
supply chains Virtual markets Virtual real-time
interaction with customers suppliers Scalability
Ability to coalesce and reach increasingly
fragmented market Streamline business process
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Marketing services
www.vrinsofts.com
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8
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India Email inquiry_at_vrinsofts.com
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